Zaverix Customer Profile

May 2024
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Docsico Services Used

📣

Social Media Marketing
📊

Digital Marketing
💻

Website Design & development
🌐

Search Engine Optimization (SEO)

Challenges Faced by Zaverix:

  • Building a stronger digital presence for Zaverix across Instagram, Facebook, and paid advertising platforms.
  • Increasing brand awareness and audience reach for its jewellery products, including rings, earrings, and pendant necklaces.
  • Driving measurable website traffic, link clicks, leads, and customer actions through targeted Meta campaigns.
  • Managing multiple paid campaigns while monitoring reach, engagement, visits, followers, clicks, leads, and overall campaign performance.
  • Improving conversion performance through Google Performance Max while controlling advertising costs and CPA.

    • How Docsico Help Zaverix :-

    1) Social Media Reach, Engagement & Audience Growth +

  • The social media strategy focused on increasing brand visibility, audience reach, content interactions, website visits, link clicks, and follower growth across Meta platforms.
  • During the reported period from May 2024 to July 2024, the Meta performance dashboard recorded 250K reach, 10K content interactions, 5K link clicks, 8K visits, and 700 follows.
  • The dashboard also recorded 42% growth in reach, 28% growth in content interactions, 21% growth in link clicks, 36% growth in visits, and 18% growth in follows.
  • Facebook reach was 250K against a 300K goal, while Instagram reach was 250K against a 300K goal.

    • Otabu

    2) Paid Social Media Campaigns & Lead Generation +

    Great_Customer_Service

  • Multiple Meta campaigns were managed to promote Zaverix's jewellery products and generate measurable customer actions.
  • The campaign dashboard shows five campaigns with results including 311 link clicks, 254 link clicks, 680 On-Facebook leads, 207 link clicks, and 352 link clicks.
  • The campaigns included: web Leads campaign 12/11 — 311 link clicks and 698.4K reach. Instagram Post: Unlock the Power of Google Ads — 254 link clicks and 286.4K reach. amazon.com 01/10 — 680 On-Facebook leads and 254.8K reach. The campaign was marked High performing. Instagram Post: Unlock your business potential — 207 link clicks and 198.6K reach.

    • 3) Google Ads & Conversion-Focused Digital Marketing +

  • Google Ads was used through a Performance Max campaign to generate measurable conversions for Zaverix's jewellery product categories.
  • During the reported period from 1 May 2024 to 31 July 2024, the campaign recorded 6,210 conversions, representing a 26.1% increase.
  • The campaign generated ₹1.73L total cost, with the dashboard showing a 12.5% decrease in cost. The Actual CPA was ₹400, showing a 27% decrease in CPA.
  • Audience insights identified growing interest in diamond rings and other jewellery-related categories, while audience signals included Rings and Earrings.

    • Trademark

    Outcome:

    311
    Units Sold
    ₹14.59L
    Revenue Generated
    5.10%
    Click-Through Rate
    8.42
    ROAS
    92 Days
    Timeline
    Visit Zaverix website
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    Why it worked

    Efficient ad spend

    8.42 ROAS across all campaigns

    Focused collections

    Rings , Earings & Bracelets

    Better conversions

    More visitors turn into buyers

    Thank you, Zaverix

    Proud to be part of your growth. Let's build your next success story.

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