swisse-socialmedia-customerprofile

Swisse Customer Profile

April 2024

Docsico Services Used

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Social Media Marketing

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Digital Marketing

Challenges Faced by Swisse:

Building a stronger digital presence for Swisse across Instagram, Facebook, and paid advertising platforms.

Increasing brand awareness and audience reach for Swisse's health, wellness, immunity, multivitamin, omega fish oil, and vitamin products.

Driving measurable website conversions, link clicks, leads, and customer actions through targeted Meta campaigns.

Managing multiple paid campaigns while monitoring reach, engagement, clicks, leads, conversions, and campaign performance.

Improving conversion performance through Google Performance Max while controlling advertising costs and maintaining efficient customer acquisition.

How Docsico Help Swisse :-

1) Social Media Reach, Engagement & Audience Growth +

The social media strategy focused on increasing Swisse's brand visibility, audience reach, content interactions, website visits, link clicks, paid reach, and follower growth across Meta platforms.

The dashboard also recorded 120% growth in reach, 120% growth in content interactions, 120% growth in link clicks, 120% growth in visits, and 120% growth in follows.

During the reported period from 1 April 2025 to 30 September 2025, the Meta performance dashboard recorded 200K reach, 7K content interactions, 5K link clicks, 2.5K visits, and 600 follows.

Facebook reach was 127.5K against a 5K goal, while Instagram reach was 182K against a 70K goal.

2)Paid Social Media Campaigns & Lead Generation +

Multiple Meta advertising campaigns were managed to generate link clicks, leads, reach, and customer actions. Campaign performance was monitored using delivery status, bidding strategy, budget, results, and reach.

The campaign dashboard shows five campaigns with combined results of 800 website conversions, 1,800 link clicks, 800 On-Facebook leads, 1,400 link clicks, and 1,000 link clicks.

The campaigns included: Web Leads Campaign – Swisse — 800 website conversions and 200K reach. Instagram Post: Unlock the Power of Swisse — 1,800 link clicks and 127.5K reach. Amazon Remarketing – Swisse — 800 On-Facebook leads and 182K reach. The campaign was marked High performing. Instagram Post: Boost Your Immunity — 1,400 link clicks and 150K reach

3) Google Ads & Performance Max Campaign +

Google Ads was used through a Performance Max campaign to generate measurable conversions for Swisse’s health and wellness product categories.

During the reported period from 1 April 2025 to 30 September 2025, the campaign recorded 800 conversions.

The Google Ads dashboard showed a total campaign cost of ₹40,000, with an Actual CPA of ₹300. The campaign budget was set at ₹500 per day.

Audience insights highlighted growing consumer interest in “Boost Immunity”, while audience signals included Multivitamin for Men and Multivitamin for Women.