Storm chaser-socialmedia-customerprofile

Storm Chaser Customer Profile

December 2024

Docsico Services Used

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Social Media Marketing

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Digital Marketing

Challenges Faced by Storm chaser:

Building a stronger digital presence for Storm Chaser across Instagram, Facebook, and paid advertising platforms.

Increasing brand awareness and audience reach through consistent social media promotion and targeted paid campaigns.

Driving measurable website traffic, link clicks, engagement, leads, and customer actions through Meta advertising.

Managing multiple paid campaigns while monitoring reach, impressions, clicks, cost per result, and overall campaign performance.

Improving conversion performance through Google Performance Max while controlling advertising costs and maintaining an efficient CPA.

How Docsico Help Storm Chaser :-

1) Social Media Reach, Engagement & Audience Growth +

The social media strategy focused on increasing Storm Chaser's brand visibility, audience reach, content interactions, website visits, link clicks, and follower growth across Meta platforms.

During the reported period from 1 December 2024 to 30 April 2025, the Meta performance dashboard recorded 100K reach, 1.5K content interactions, 3K link clicks, 2K visits, and 300 follows.

The dashboard also recorded 35% growth in reach, 28% growth in content interactions, 42% growth in link clicks, 33% growth in visits, and 40% growth in follows.

Facebook reach was 35.78K against a 13.5K goal, while Instagram reach was 256.5K against a 95K goal.

2)Paid Social Media Campaigns & Lead Generation +

Multiple Meta campaigns were managed to promote Storm Chaser's products and generate measurable customer actions through link clicks and lead-generation campaigns.

The campaign dashboard shows five campaigns with combined results of 6,650 total results, 646,100 accounts reached, and 1,486,800 impressions.

The campaigns included: Instagram Post: Brand Awareness — 3,000 link clicks, 180,400 reach and ₹38,400 spent. Amazon Remarketing Campaign — 1,250 On-Facebook leads, 210,800 reach and ₹40,000 spent. The campaign was marked High performing. Instagram Post: Product Promotion — 1,420 link clicks, 145,600 reach and ₹20,000 spent. Facebook Post: Engagement — 980 link clicks, 110,300 reach and ₹13,000 spent. Web Leads Campaign 12/24 — configured for website purchases with a ₹500 daily budget.

3) Google Ads & Conversion-Focused Digital Marketing +

Google Ads was used through a Performance Max campaign to generate measurable conversions for Storm Chaser's product category.

During the reported period from 1 December 2024 to 30 April 2025, the Google Ads dashboard recorded 935 conversions.

The campaign generated ₹1,97,981 total cost, with an Actual CPA of ₹216.58 per conversion. The Performance Max campaign budget shown in the dashboard was ₹6,000/day.

The dashboard also showed a 12.40% decrease in cost, while the campaign's conversion trend increased throughout the reporting period.