Spice Story Customer Profile

July 2024
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Docsico Services Used

📣

Social Media Marketing
📊

Digital Marketing
💻

Website Design & development
🌐

Search Engine Optimization (SEO)

Challenges Faced by Spice Stroy :

  • Building a stronger digital presence for Spice Story across Instagram, Facebook, and paid advertising platforms.
  • Increasing brand awareness, audience reach, engagement, website visits, and follower growth among relevant audiences.
  • Generating measurable leads and conversions through targeted paid advertising.
  • Managing multiple campaigns while monitoring reach, link clicks, leads, campaign delivery, and audience response.
  • Using Google Ads alongside social media marketing to generate measurable conversions for Spice Story's product categories.

    • How Docsico Help Spice Stroy :-

    1) Social Media Reach, Engagement & Audience Growth +

  • The social media strategy focused on increasing brand visibility, audience reach, content interactions, website traffic, link clicks, and follower growth across Meta platforms.
  • During the reported period from 1 July 2024 to 30 September 2024, the Meta performance dashboard recorded 110K reach, 4.9K content interactions, 1K link clicks, 4K visits, and 200 follows.
  • The dashboard also showed growth of 20% in reach and 2% in content interactions during the reported period. Facebook reach was recorded at 17.1K, while Instagram reach reached 256.5K.

    • Otabu

    2) Paid Social Media Campaigns & Lead Generation +

    Great_Customer_Service

  • Multiple Meta advertising campaigns were managed to generate link clicks, leads, reach, and customer actions. Campaign performance was monitored through delivery status, bid strategy, budget, results, and campaign reach.
  • The campaign dashboard recorded individual results including 68 link clicks, 412 link clicks, 548 On-Facebook leads, 189 link clicks, 301 link clicks, and 97 link clicks.
  • The campaigns generated substantial audience exposure, with individual campaign reach figures including 7,821, 29,564, 46,182, 16,730, 22,415, and 10,286.
  • The campaigns generated substantial audience exposure, with individual campaign reach figures including 7,821, 29,564, 46,182, 16,730, 22,415, and 10,286.
  • One of the active campaigns was marked High performing, providing a measurable indication of campaign performance within the Meta Ads Manager dashboard.

    • 3) Paid Social Media Campaigns & Lead Generation +

  • Multiple Meta advertising campaigns were managed to drive link clicks, leads, reach, and customer actions. Campaign performance was monitored based on delivery status, bidding strategy, budget, results, and reach.
  • The campaign dashboard shows several measurable outcomes, including 72 link clicks, 254 link clicks, 680 On-Facebook leads, 207 link clicks, 352 link clicks, and 118 link clicks across individual campaigns.
  • The campaigns also generated substantial audience exposure, with individual campaign reach figures including 8,624, 32,418, 54,210, 18,904, 27,600, and 12,450.
  • This campaign-level monitoring helped track which advertisements were generating measurable customer actions and provided data for ongoing campaign optimization.

    • Trademark

    Outcome:

    900
    Units Sold
    ₹20.50L
    Revenue Generated
    7.50%
    Click-Through Rate
    7.25
    ROAS
    92 Days
    Timeline
    ×

    Why it worked

    Efficient ad spend

    7.25 ROAS across all campaigns

    Focused collections

    Chutney , Pavbhaji Masala & Biryani Masala

    Better conversions

    More visitors turn into buyers

    Thank you, Spice Stroy

    Proud to be part of your growth. Let's build your next success story.

    Get in touch with Docsico