Snaqary Customer Profile

May 2024
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Docsico Services Used

📣

Social Media Marketing
📊

Digital Marketing
💻

Website Design & development
🌐

Search Engine Optimization (SEO)

Challenges Faced by Snaqary :

  • Building a stronger digital presence for SNAQURY across Instagram, Facebook, and paid advertising platforms.
  • Increasing brand awareness and audience reach while promoting healthy snacks, Khakhara, snack products, and lifestyle-related products.
  • Driving measurable website traffic, link clicks, orders, and customer actions through targeted Meta campaigns.
  • Managing multiple paid campaigns while monitoring reach, impressions, CTR, link clicks, orders, and overall campaign performance.
  • Improving conversion performance through Google Performance Max while monitoring advertising costs, CPA, revenue, ROAS, and product-category performance.

    • How Docsico Help Snaqary :-

    1) Social Media Reach, Engagement & Audience Growth +

  • The social media strategy focused on increasing SNAQURY's brand visibility, audience reach, content interactions, website visits, link clicks, and follower growth across Meta platforms.
  • During the reported period from 1 May 2024 to 31 July 2024, the Meta performance dashboard recorded 565.3K reach, 4.1K content interactions, 6.3K link clicks, 3.3K visits, and 220 follows.
  • The dashboard recorded growth of 8.6% in reach, 16.3% in content interactions, 600.3% in link clicks, 1.4% in visits, and 353.1% in follows.
  • Facebook reach was 26.3K against a 13.2K goal, while Instagram reach was 125.1K against a 256.2K goal.

    • Otabu

    2) Paid Social Media Campaigns & Order Generation +

    Great_Customer_Service

  • Multiple Meta campaigns were managed to promote SNAQURY's products and generate measurable customer actions through website and Instagram campaigns.
  • The campaign dashboard shows five campaigns with a combined 3,240 orders, ₹2,96,620 total spend, and 565.3K accounts reached.
  • The campaigns included: Web Campaign — 980 orders, 168.5K reach and ₹58,320 daily budget. Instagram Post: Ready to take your business... — 860 orders, 150.2K reach and ₹72,450 daily budget. Instagram Post: Ready to make your brand go... — 720 orders, 132.8K reach and ₹84,360 daily budget. The campaign was marked High performing. Instagram Post: Stay ahead of the game... — 420 orders, 78.6K reach and ₹51,490 daily budget.

    • 3) Google Ads & Conversion-Focused Digital Marketing +

  • Google Ads was used through a Performance Max campaign to generate measurable conversions and revenue for SNAQURY.
  • The campaign asset groups recorded: Khakhara: +42.6% - 1,380 conversions Stick: +28.9% - 980 conversions Ring: +36.4% - 880 conversions
  • The Performance Max campaign focused on tracking impressions, clicks, conversions/orders, CPA, revenue, ROAS, audience insights, and product-specific asset-group performance.

    • Trademark

    Outcome:

    3240
    Units Sold
    ₹28.12L
    Revenue Generated
    8.12%
    Click-Through Rate
    9.48
    ROAS
    92 Days
    Timeline
    Visit SNAQARY website
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    Why it worked

    Efficient ad spend

    9.48 ROAS across all campaigns

    Focused collections

    Healthy snacks , Diet khakhara & Makhana

    Better conversions

    More visitors turn into buyers

    Thank you, Snaqary

    Proud to be part of your growth. Let's build your next success story.

    Get in touch with Docsico