smartcare-socialmedia-customerprofile

Smartcare Customer Profile

February 2024

Docsico Services Used

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Social Media Marketing

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Digital Marketing

Challenges Faced by Smartcare :

Building a stronger digital presence for Smart Care across Instagram, Facebook, and paid advertising platforms.

Increasing brand awareness and audience reach while promoting healthcare and wellness-related products.

Driving measurable website traffic, link clicks, leads, and customer actions through targeted Meta campaigns.

Managing multiple paid campaigns while monitoring reach, impressions, CTR, link clicks, leads, and campaign performance.

Improving conversion performance through Google Performance Max while monitoring advertising costs and CPA across different product categories.

How Docsico Help Smartcare :-

1) Social Media Reach, Engagement & Audience Growth +

The social media strategy focused on increasing Smart Care's brand visibility, audience reach, content interactions, website visits, link clicks, and follower growth across Meta platforms.

During the reported period from 1 February 2025 to 31 July 2025, the Meta performance dashboard recorded 150K reach, 1.5K content interactions, 2K link clicks, 4K visits, and 250 follows.

The dashboard recorded 20% growth across reach, content interactions, link clicks, visits, follows, and paid reach.

Facebook reach was 150K against a 200K goal, while Instagram reach was also 150K against a 200K goal.

2) Paid Social Media Campaigns & Lead Generation +

Multiple Meta campaigns were managed to promote Smart Care's products and generate measurable customer actions through link clicks and lead-generation campaigns.

The campaign dashboard shows five campaigns with a combined 2,000 total results, 150,000 accounts reached, 39,293 impressions, 5.09% CTR, and 2,000 total link clicks.

The campaigns included: Instagram Post: Brand Awareness — 520 link clicks, 40K reach, 10,472 impressions and 5.09% CTR. amazon.com 02/15 — 680 On-Facebook leads, 55K reach, 14,382 impressions and 5.09% CTR. The campaign was marked High performing. Instagram Post: Product Showcase — 400 link clicks, 30K reach, 7,858 impressions and 5.09% CTR. Instagram Post: Customer Stories — 400 link clicks, 25K reach, 6,581 impressions and 5.09% CTR.

3) Google Ads & Conversion-Focused Digital Marketing +

Google Ads was used through a Performance Max campaign to generate measurable conversions for Smart Care's product categories.

During the reported period from 1 February 2025 to 31 July 2025, the Google Ads dashboard recorded 995 conversions.

The campaign generated ₹1,96,300 total cost, with an Actual CPA of ₹197.29 per conversion. The total budget shown in the dashboard was ₹1,96,300 for the reporting period.

Google Ads audience insights indicated increased interest in relevant product categories, while the campaign used multiple asset groups to measure conversion performance.