Safeera Customer Profile

May 2024
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Docsico Services Used

💻

Website Design & development
🌐

Search Engine Optimization (SEO)

Challenges Faced by Safeera :

  • Building a Distinctive E-Commerce Presence: Safeera required a professional digital storefront that could communicate its slow-fashion philosophy while creating an engaging shopping experience for modern women.
  • Organizing a Diverse Fashion Catalogue: The brand offers dresses, kaftans, co-ords, tops & shirts, kurtas & tunics, babywear, fine jewellery and other collections, requiring a well-structured product catalogue.
  • Highlighting Fabric & Craftsmanship: Safeera's identity is strongly connected with natural fabrics such as cotton, linen, hemp and cotton-silk, along with Indian prints and traditional weaving techniques. The website needed to communicate these qualities effectively.
  • Creating a Comfortable Shopping Journey: Customers needed an intuitive way to discover collections, explore products, understand fabric and design details, and move smoothly toward purchase.

    • How Docsico Help Safeera :-

    1) Understanding the Brand & Product Portfolio+

  • Docsico first studied Safeera's brand philosophy and product portfolio to understand how its focus on comfort-first fashion, natural fabrics and Indian craftsmanship could be translated into the digital experience.
  • Safeera specializes in anti-fit silhouettes and uses fabrics including cotton, linen, hemp and cotton-silk, with prints and weaving techniques sourced from different parts of India.
  • This understanding helped create a website experience that balances contemporary fashion with Safeera's focus on comfort, craftsmanship and conscious choices.

    • Otabu

    2) Strategic E-Commerce Website Structure+

    Great_Customer_Service

  • Docsico created a structured e-commerce experience where customers can navigate Safeera's products through clearly defined categories such as All Apparel, Kaftans, Dresses, Tops & Shirts, Co-ords, Kurtas & Tunics and Bestsellers.
  • The website also includes dedicated collections such as New In, Sanganeri Classics, The Bagru Edit, The Bandhej Edit and The Delhi Sukoon Chapter, giving customers multiple pathways to discover products.
  • This structure keeps the growing catalogue organized while making it easier for customers to browse products based on style, collection and occasion.

    • 3) UI/UX Design & Product Presentation+

  • Docsico focused on creating a visually engaging interface where Safeera's clothing, fabrics, prints and silhouettes remain the primary focus.
  • The homepage prominently features Shop by Categories, New In, Bestsellers and Dresses, allowing customers to quickly access important product sections.
  • Product imagery and collection-focused layouts were used to communicate the relaxed and contemporary character of the brand while making browsing more visually appealing.

    • Trademark

    4) Product Page & Information Architecture +

    PPT Approval

  • Docsico structured the product experience to make individual garments easier to understand before purchase.
  • The website presents product names, pricing, availability and purchase options, while individual products provide customers with the information needed to evaluate different styles and fabric-based offerings.
  • The overall product structure supports Safeera's emphasis on comfortable everyday clothing and allows customers to explore different silhouettes such as kaftans, dresses, shirts and co-ord sets.

    • 5) Brand Storytelling & Craftsmanship+

  • Docsico incorporated storytelling into the website to communicate the cultural and craftsmanship elements behind Safeera's products.
  • The website features dedicated storytelling around traditional crafts such as Bandhani, explaining the hand-crafted process and its connection with Indian textile heritage. It also includes editorial content exploring Indian textiles, natural colours and traditional techniques.
  • This approach allows customers to understand the thought and craftsmanship behind the clothing rather than experiencing the website as a simple product catalogue.

    • Myntra Brand

    6)Complete E-Commerce Experience & Customer Journey +

    Photoshoot

  • Docsico brought together Safeera's product catalogue, collection navigation, product presentation, brand storytelling and customer-support resources into a unified e-commerce experience.
  • The website includes login, cart functionality, secure checkout, express shipping, easy exchanges, order tracking, FAQs and customer-support information, supporting customers throughout their shopping journey.
  • The website also communicates shopping benefits such as COD, free shipping and prepaid-order offers, helping create a more convenient purchase experience.

    • Outcome:

    842
    Units Sold
    ₹20.59L
    Revenue Generated
    7.86%
    Click-Through Rate
    11.60
    ROAS
    92 Days
    Timeline
    ×

    Why it worked

    Smart structure

    Easy navigation across products

    SEO-first approach

    28,812 organic Traffic in 92 days

    Clear UX

    Better product information

    Thank you, Safeera

    Proud to be part of your growth. Let's build your next success story.

    Get in touch with Docsico