📘 What Are Facebook Ads?

Retargeting (also called remarketing) is a digital advertising strategy that targets users who have already interacted with your website, app, or social media but didn’t convert.

💡 Example: A user visits your website, views a product, but doesn’t make a purchase. Later, they see your ad on Facebook or Google reminding them about the product. This encourages them to return and complete the purchase.

Why is Retargeting Important?

Google Ads are pay-per-click (PPC) ads that appear on Google Search, YouTube, and Display Networks. They are best for:

• 📌 98% of website visitors don’t convert on their first visit.
• 📌 Retargeted users are 70% more likely to convert.
• 📌 Retargeting ads can increase brand recall and keep your business top of mind.

Step 1: Install Tracking Pixels

Platforms like Facebook, Google, and LinkedIn allow you to add a small piece of code (Pixel) to your website to track visitors.

• ● Facebook Pixel (for retargeting on Facebook & Instagram)
• ● Google Ads Tag (for retargeting on YouTube, Google Display, and Search)
• ● LinkedIn Insight Tag (for retargeting on LinkedIn).

Step 2: Segment Your Audience

You can create different retargeting segments based on:

• ✅ Website visitors (People who visited your site but didn’t convert)
• ✅ Product page viewers (Users who viewed a specific product but didn’t buy)
• ✅ Cart abandoners (Users who added products to cart but didn’t complete checkout)
• ✅ Engaged users (People who interacted with your social media or watched your videos)

Step 3: Show Targeted Ads

Once your audience is segmented, you can show them personalized ads based on their previous actions.

Example: If someone viewed a pair of shoes on your site, show them an ad featuring that exact pair with a discount or free shipping offer.

Step 4: Optimize and Scale

Monitor your retargeting campaigns using Google Analytics, Facebook Ads Manager, and heat maps to improve conversions

1️⃣ Website Retargeting (Pixel-Based)

Track users who visit your website and show them ads across Google, Facebook, and YouTube.

2️⃣ Email Retargeting (Pixel-Based)

Send personalized emails to users who abandoned their cart or left your site without taking action.

3️⃣ Dynamic Retargeting (Product-Specific Ads)

Show users the exact product they viewed (works great for e-commerce).

4️⃣ Video Retargeting

Retarget people who watched your video ads on YouTube or Facebook.

5️⃣ Retargeting with Special Offers

Offer limited-time discounts or incentives to bring back potential customers.

6️⃣ Cross-Platform Retargeting

Retarget users across Facebook, Instagram, Google, and YouTube to maximize conversions.

Retargeting is a strategy that shows ads to people who have previously visited your website or engaged with your brand but didn’t convert.

Retargeting ads work by using tracking pixels to collect data on visitors and then displaying relevant ads to them across platforms like Facebook, Google, and YouTube.

Retargeting uses display ads to re-engage website visitors, while remarketing typically refers to email marketing campaigns targeting previous customers.

Retargeting ads have a 10x higher CTR (click-through rate) than standard display ads and can increase conversions by up to 150%.

The Facebook Pixel is a piece of code that tracks website visitors and allows you to show them retargeted ads on Facebook & Instagram.

Yes! You can create a cart abandonment retargeting campaign to remind users about the products they left in their cart.

Retargeting costs less than standard PPC ads since you’re targeting people who already know your brand, resulting in lower CPCs and higher conversions.