Reffair Customer Profile

October 2024
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Docsico Services Used

📣

Social Media Marketing
📊

Digital Marketing
💻

Website Design & development
🌐

Search Engine Optimization (SEO)

Challenges Faced by Reffair:

  • Building a stronger digital presence for REFFAIR across Instagram, Facebook, and paid advertising platforms.
  • Increasing brand awareness and audience reach while promoting air purifiers, home air-care products, accessories, diffusers, and humidifiers.
  • Driving measurable website traffic, link clicks, purchases, orders, and revenue through targeted Meta campaigns.
  • Managing multiple paid campaigns while monitoring reach, link clicks, purchases, purchase conversion value, and overall campaign performance.
  • Improving conversion performance through Google Performance Max while monitoring advertising costs, CPA, revenue, ROAS, and product-category performance.

    • How Docsico Help Reffair :-

    1) Social Media Reach, Engagement & Audience Growth +

  • The social media strategy focused on increasing REFFAIR's brand visibility, audience reach, content interactions, website visits, link clicks, follower growth, and conversions across Meta platforms.
  • During the reported period from 1 October 2024 to 31 March 2025, the Meta performance dashboard recorded 565.3K reach, 4.1K content interactions, 6.3K link clicks, 3.3K visits, 220 follows, and 3,240 conversions/orders.
  • Facebook reach was 565.3K against a 1M goal, while Instagram reach was also 565.3K against a 1M goal, representing 56.5% progress toward the displayed goals.
  • The dashboard recorded 26.9% growth in reach, 20% growth in content interactions, 20% growth in link clicks, 20% growth in visits, 20% growth in followers, and 31.3% growth in conversions/orders.

    • Otabu

    2) Paid Social Media Campaigns & Purchase Generation +

    Great_Customer_Service

  • Multiple Meta campaigns were managed to promote REFFAIR's products and generate measurable website actions and purchases.
  • The campaign dashboard shows six campaigns with a combined 6,300 link clicks, 565,300 accounts reached, ₹2,96,620 total spend, 3,240 purchases/orders, and ₹28,12,400 purchase conversion value.
  • The displayed campaign dashboard reports 3,240 total purchases/orders and ₹28,12,400 total purchase conversion value.

    • 3) Google Ads & Conversion-Focused Digital Marketing +

  • Google Ads was used through a Performance Max campaign to generate measurable conversions for REFFAIR's air-care and home-product categories.
  • During the reported period from 1 October 2024 to 31 March 2025, the Google Ads dashboard recorded 3,240 conversions, with ₹2,96,620 total cost and an Actual CPA of ₹92 per conversion.
  • The Google Ads dashboard also reported a 31.3% increase in conversions. Consumer-interest insights indicated that searches for “Air Purifiers” and related categories increased by 32%.

    • Trademark

    Outcome:

    3240
    Units Sold
    ₹28.12L
    Revenue Generated
    8.12%
    Click-Through Rate
    9.48
    ROAS
    182 Days
    Timeline
    Visit REFFAIR website
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    Why it worked

    Efficient ad spend

    9.48 ROAS across all campaigns

    Focused collections

    Air Purifier & Oil Diffuser

    Better conversions

    More visitors turn into buyers

    Thank you, Reffair

    Proud to be part of your growth. Let's build your next success story.

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