Pramadda Customer Profile

May 2024
Profile Image

Docsico Services Used

📣

Social Media Marketing
📊

Digital Marketing
💻

Website Design & development
🌐

Search Engine Optimization (SEO)

Challenges Faced by Pramadda :

  • Creating a Premium Digital Shopping Presence: Pramadda Pure Luxury needed a professional e-commerce website that could effectively present its fashion and lifestyle product range while maintaining a premium visual identity.
  • Organizing a Diverse Product Catalogue: The brand offers tote bags, women's slings, shoulder bags, laptop messenger bags, men's slings, backpacks, duffle bags, accessories and gifting options, requiring a clear and structured website architecture.
  • Simplifying Product Discovery: With multiple bag styles and customer preferences, the website needed intuitive navigation through categories, collections, bestsellers, new arrivals and price-based shopping options..
  • Creating a Convenient Shopping Journey: Customers needed an easy way to browse products, explore colours and variants, evaluate pricing and offers, and move smoothly toward purchase.

    • How Docsico Help Pramadda :-

    1) Understanding the Brand & Product Portfolio+

  • Docsico first analyzed Pramadda Pure Luxury's product portfolio to understand how its fashion accessories and bag collections could be effectively presented through a unified digital storefront.
  • The website features a diverse range including Tote Bags, Women Slings, Shoulder Bags, Laptop Messenger Bags, Men Slings, Backpacks, Duffle Bags and Accessories.
  • This understanding helped create a structured website experience capable of presenting products for different customer needs, including office, travel, daily use and gifting.

    • Otabu

    2) Strategic E-Commerce Website Structure+

    Great_Customer_Service

  • Docsico created a structured e-commerce experience where customers can navigate products through clearly defined categories and collections.
  • The website includes dedicated navigation for Bestsellers, New Arrivals, Shop by Category, Shop by Collection and Gifting, providing customers with multiple pathways to discover relevant products.
  • A dedicated Shop by Price section, including options such as Under ₹1000, Under ₹2000 and Under ₹3000, further simplifies product discovery based on customer budgets.
  • This organized structure keeps the catalogue easy to explore while creating a scalable foundation for future product expansion.

    • 3) UI/UX Design & Visual Product Presentation+

  • Docsico focused on creating a visually engaging and product-focused interface that supports Pramadda Pure Luxury's premium positioning.
  • The website prominently presents category-based shopping, featured collections and separate product sections for women and men, helping visitors quickly explore relevant products.
  • Product cards clearly display product imagery, pricing, discounts, colour variants and customer reviews, allowing customers to evaluate products more conveniently while browsing.

    • Trademark

    4) Product Page & Information Architecture +

    PPT Approval

  • Docsico structured the product experience to make product evaluation simple and informative for customers.
  • Products are presented with clear names, pricing, discount information, colour options and purchasing functionality. Collections feature products such as work totes, shoulder bags, laptop messenger bags and travel-focused backpacks.
  • The website structure also supports products with multiple colour variants, helping customers explore different options without creating unnecessary complexity in the shopping journey.

    • 5) Customer Engagement & Brand Experience+

  • Docsico incorporated promotional and discovery-focused sections to encourage customers to explore more of the catalogue.
  • The website highlights Featured Collections, Bestselling Products, Special Offers and price-based shopping, making popular products and promotional opportunities easier to discover.
  • The website also includes product-focused video content through its “Styled, Carried, Loved” section, giving customers an additional way to engage with featured products before shopping.

    • Myntra Brand

    6)Complete E-Commerce Experience & Website Optimization +

    Photoshoot

  • Docsico brought together Pramadda Pure Luxury's product catalogue, category navigation, product presentation, promotional sections and shopping functionality into a unified e-commerce experience.
  • The website includes search, account functionality, wishlist, cart and checkout features, helping customers move smoothly from product discovery to purchase
  • The overall structure was designed to make product discovery, comparison and purchasing more convenient while maintaining a professional and consistent digital experience.

    • Outcome:

    600
    Units Sold
    ₹14.59L
    Revenue Generated
    7.86%
    Click-Through Rate
    10.00
    ROAS
    92 Days
    Timeline
    ×

    Why it worked

    Smart structure

    Easy navigation across products

    SEO-first approach

    24,812 organic Traffic in 92 days

    Clear UX

    Better product information

    Thank you, Pramadda

    Proud to be part of your growth. Let's build your next success story.

    Get in touch with Docsico