Perilla Home Customer Profile

November 2024
Profile Image

Docsico Services Used

💻

Website Design & development
📊

Digital Marketing
📣

Social Media Marketing
🌐

Search Engine Optimization (SEO)

Challenges Faced by Perillahome :

  • Creating a Strong E-Commerce Presence: Perilla Home needed a professional online storefront to showcase its home décor, tableware, cabinet hardware and lifestyle products.
  • Organizing a Diverse Product Portfolio: The brand offers products across Home Decor, Table Ware, Knobs, Copper Bottles and related collections, requiring a structured and scalable catalogue.
  • Simplifying Product Discovery: With multiple knob styles, home décor products, tableware and copper bottle designs, customers needed clear category-based navigation to find relevant products easily.
  • Balancing Product Presentation with Brand Identity: The website needed to communicate Perilla Home's focus on thoughtfully designed, handcrafted products while maintaining a smooth shopping experience.

    • How Docsico Help Perillahome :-

    1) Understanding the Brand & Product Portfolio+

  • Docsico first studied Perilla Home's product portfolio and brand positioning to understand how its diverse home and lifestyle products could be presented through a unified digital storefront.
  • The website features Home Decor, Table Ware, Knobs, Copper Bottles and Wholesale sections, with products including cabinet knobs, door handles, trays, candle holders, coasters, cushion covers, planters and copper bottles.
  • This understanding helped establish a website structure that could showcase different product categories while maintaining a consistent brand experience.

    • Otabu

    2) Strategic E-Commerce Website Structure+

    Great_Customer_Service

  • Docsico created a structured e-commerce experience where customers can navigate Perilla Home's products through clearly defined categories such as Home Decor, Table Ware, Knobs and Copper Bottles.
  • The Knobs section is further organized into Ceramic, Metal, Glass, Stone and Wooden Knobs, making it easier for customers to explore products based on their preferred style and material.
  • The website also provides dedicated collections such as Best Sellers, Featured Collection, Cabinet Hardware and Bulk Discount, giving customers multiple pathways for product discovery.
  • This structured approach creates a scalable foundation for managing Perilla Home's growing product catalogue.

    • 3) UI/UX Design & Product Presentation+

  • Docsico focused on creating a clean and visually engaging interface where Perilla Home's products remain the primary focus.
  • The website prominently showcases Best Sellers, Featured Collections and customer-favourite products, helping visitors quickly discover popular products such as ceramic knobs, brass knobs and copper bottles.
  • Product imagery, ratings, pricing and quick-view functionality were incorporated to make browsing more informative and convenient.

    • Trademark

    4) Product Page & Information Architecture +

    PPT Approval

  • Docsico structured the product experience to present essential information clearly while keeping the purchasing journey straightforward.
  • Products are presented with names, images, customer ratings, pricing and availability information, while product pages provide additional details to help customers evaluate individual products.
  • For products such as cabinet knobs, the website also communicates important attributes including durability, construction and design, helping customers understand both the functional and decorative value of the products.

    • 5) Brand Storytelling & Customer Trust+

  • Docsico incorporated brand communication throughout the website to strengthen Perilla Home's identity beyond individual products.
  • The About Us section communicates the brand's focus on quality hardware and thoughtfully designed products suitable for different furniture and interior styles.
  • Customer reviews are also prominently featured, providing social proof through feedback about product quality, customer service, delivery and product selection

    • Myntra Brand

    6)Complete E-Commerce Experience & Website Optimization +

    Photoshoot

  • Docsico brought together Perilla Home's product catalogue, category navigation, product presentation, brand communication and customer-support resources into a unified e-commerce experience.
  • The website includes account and cart functionality, collection navigation, search, delivery information, bulk discount options, contact information and dedicated shipping, refund, privacy and terms pages, supporting customers throughout their shopping journey.
  • The overall structure was designed to make product discovery, product evaluation and purchasing more convenient while maintaining a consistent presentation across the website.

    • Outcome:

    800
    Units Sold
    ₹21.96L
    Revenue Generated
    7.91%
    Click-Through Rate
    9.42
    ROAS
    91 Days
    Timeline
    ×

    Why it worked

    Smart structure

    Easy navigation across products

    SEO-first approach

    26,732 organic Traffic in 91 days

    Clear UX

    Better product information

    Thank you, Perillahome

    Proud to be part of your growth. Let's build your next success story.

    Get in touch with Docsico