Perillahome Customer Profile

November 2024
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Docsico Services Used

📣

Social Media Marketing
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Digital Marketing
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Website Design & development
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Search Engine Optimization (SEO)

Challenges Faced by Perillahome :

  • Increasing brand awareness and audience reach for its home décor, tableware, and decorative home products.
  • Driving measurable website traffic, link clicks, conversions, and customer actions through targeted Meta campaigns.
  • Managing multiple paid campaigns while monitoring reach, impressions, clicks, CTR, conversions, and overall campaign performance.
  • Improving conversion performance through Google Performance Max while monitoring advertising costs and CPA.

    • How Docsico Help Perillahome :-

    1) Social Media Reach, Engagement & Audience Growth +

  • The social media strategy focused on increasing brand visibility, audience reach, content interactions, website visits, link clicks, paid reach, and follower growth across Meta platforms.
  • During the reported period from November 2024 to January 2025, the Meta performance dashboard recorded 12,45,890 reach, 98,760 content interactions, 63,540 link clicks, 26,732 visits, and 17,892 follows.
  • The dashboard also recorded 28.6% growth in reach, 24.2% growth in content interactions, 31.5% growth in link clicks, 27.8% growth in visits, and 32.1% growth in follows.
  • Facebook reach was 12,45,890 against a 15,00,000 goal, while Instagram reach was 26,732 against a 40,000 goal.

    • Otabu

    2) Paid Social Media Campaigns & Conversion Generation +

    Great_Customer_Service

  • Multiple Meta campaigns were managed to promote Perilla Home's home décor products and generate measurable customer actions.
  • The campaign dashboard shows five campaigns with results including 834 conversions, 412 link clicks, 526 On-Facebook leads, 329 link clicks, and 244 link clicks.
  • The campaigns included: web Leads campaign 12/11 — 834 conversions, 2,10,450 reach, 4,12,560 impressions, 32,450 clicks and 7.87% CTR. Instagram Post: Unlock the Power of Google Ads — 412 link clicks, 1,25,630 reach, 2,45,780 impressions and 8.08% CTR. amazon.com 01/10 — 526 On-Facebook leads, 1,05,320 reach, 2,10,450 impressions and 7.80% CTR. The campaign was marked High performing. Instagram Post: Unlock your business potential — 329 link clicks, 85,640 reach, 1,68,320 impressions and 7.52% CTR.

    • 3) Google Ads & Conversion-Focused Digital Marketing +

  • Google Ads was used through a Performance Max campaign to generate measurable conversions for Perilla Home's home décor product categories.
  • During the reported period from November 2024 to January 2025, the campaign recorded 2,345 conversions, representing a 29.7% increase.
  • The campaign generated ₹2.33L total cost, while the dashboard showed an Actual CPA of ₹994.
  • Audience insights identified growing interest in Home Decor Products, with audience signals including Home Decor, Tableware, Knobs, and Copper Bottles.

    • Trademark

    Outcome:

    800
    Units Sold
    ₹21.96L
    Revenue Generated
    7.93%
    Click-Through Rate
    9.42
    ROAS
    92 Days
    Timeline
    Visit Perilla Home website
    ×

    Why it worked

    Efficient ad spend

    9.42 ROAS across all campaigns

    Focused collections

    Home decor , Table wear & copper Bottle

    Better conversions

    More visitors turn into buyers

    Thank you, Perillahome

    Proud to be part of your growth. Let's build your next success story.

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