OTABU

January 2024 - March 2024
E-commerce (Myntra)
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Challenges Faced by Otabu:

  • Establishing a Strong Presence on Myntra: As a women's fashion brand offering dresses, palazzos, tops, skirts, and co-ord sets, OTABU required a seamless Myntra seller onboarding process to establish a professional storefront and expand its reach on one of India's leading fashion marketplaces.
  • Managing Product Listings Efficiently: The brand required continuous account management to ensure product listings remained accurate, well-organized, and updated with complete product information, sizing details, pricing, images, and product attributes.
  • Maintaining Marketplace Compliance: Regular monitoring of the seller account was essential to maintain catalogue accuracy, inventory consistency, pricing updates, and compliance with Myntra's marketplace guidelines.
  • Enhancing Customer Shopping Experience: OTABU needed a professionally managed catalogue with accurate product information and consistent listing quality to provide customers with a seamless shopping experience and strengthen brand credibility.
  • How Docsico Help Otabu to Grow:-

    1) Understanding Otabu Audience and Product Offerings:+

  • Docsico reviewed OTABU's fashion catalogue to understand its collection of dresses, palazzos, tops, skirts, co-ord sets, and women's apparel before initiating the Myntra seller onboarding process.
  • We organized product information, verified essential attributes such as size charts, colours, fabric details, pricing, images, and product specifications to ensure listing accuracy.
  • Product listings were structured according to Myntra's marketplace standards, making it easier for customers to browse products and make informed purchasing decisions.
  • Otabu

    2) Crafting a Strategic Myntra Marketplace Plan:+

    Great_Customer_Service

  • Docsico successfully completed the Myntra seller onboarding process by configuring the seller account according to marketplace requirements.
  • We organized the product catalogue, prepared marketplace-ready listings, and ensured all mandatory seller information was accurately configured before launch.
  • Product categories, pricing, descriptions, and listing formats were reviewed to create a consistent and professional shopping experience.
  • This structured approach enabled Moboutique to launch its Myntra store smoothly and professionally.
  • 3) Dedicated Account Management:+

  • During the three-month account management period, Docsico continuously monitored the seller account to maintain smooth marketplace operations.
  • Product listings were regularly reviewed to ensure accurate product information, pricing consistency, inventory updates, and catalogue quality.
  • We maintained a well-organized storefront by updating listings whenever required and ensuring consistency across the catalogue.
  • Trademark

    4) Launch and Quality Assurance:+

  • Throughout the onboarding and account management period, Docsico performed regular quality assurance checks to maintain catalogue quality.
  • Product listings, images, pricing, descriptions, size charts, and seller account information were periodically reviewed to identify and resolve any inconsistencies.
  • Continuous monitoring ensured the storefront maintained a professional appearance and complied with Myntra's marketplace requirements.
  • Myntra Brand

    Outcome:

    1,085
    Units Sold
    ₹18.7L
    Revenue Generated
    7.78%
    Click-Through Rate
    14.32
    ROAS
    91 Days
    Timeline
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