Oriivelle-etsy-customerprofile

Oriivelle

September 2025 – February 2026
E-commerce (Myntra)

Docsico Services Used

🏷️

Etsy Onboarding

📦

SKU Listing

📊

Account Management

Challenges Faced by Oriivelle:

Establishing a Strong Presence on Etsy: As a handcrafted fine jewellery brand, Oriivelle required a seamless Etsy seller onboarding process to establish a professional storefront and successfully enter the global handmade and personalized jewellery marketplace.

Setting Up an Organized Product Catalog: The brand required properly structured product listings with accurate titles, descriptions, images, pricing, product attributes, and customization details to provide customers with complete product information.

Managing Daily Store Operations: After launching the store, Oriivelle required ongoing account management to keep listings updated, monitor inventory, handle marketplace activities, and ensure smooth day-to-day operations.

Maintaining Marketplace Compliance: The brand needed continuous monitoring to ensure that product listings and store information complied with Etsy's marketplace guidelines and policies

How Docsico Help Oriivelle to Grow:-

1) Understanding Oriivelle Audience and Product Offerings:+

Docsico began by understanding Oriivelle' brand identity, women's fashion collection, and target audience to develop a marketplace strategy that aligned with customers seeking stylish, trendy, and affordable apparel.

We analyzed the brand's product portfolio, including dresses, tops, ethnic wear, and casual fashion, to ensure accurate product categorization and effective marketplace presentation.

Based on the product categories, we organized essential product attributes such as fabric, fit, pattern, sleeve type, neckline, size details, color, and wash care instructions, ensuring consistency and accuracy across the product catalog.

This strategic approach enabled Oriivelle to present its fashion collection professionally on Myntra, improving product discoverability, strengthening customer trust, and enhancing its marketplace presence.

2) Crafting a Strategic etsy Marketplace Plan+

Docsico developed a structured marketplace strategy tailored to Oriivelle' business objectives, ensuring a smooth seller onboarding process and efficient marketplace account management.

We organized and maintained the product catalog with accurate categorization, complete product information, and marketplace-compliant listings to provide customers with a seamless shopping experience.

This strategic approach helped Oriivelle strengthen its marketplace presence, maintain a professional brand image, and create a strong foundation for sustained customer engagement and long-term growth on Myntra.

3) Dedicated Account Management+

Docsico ensured that Oriivelle' product listings were presented with a clean, elegant, and marketplace-friendly layout that reflected the brand's contemporary women's fashion collection.

We focused on showcasing high-quality product images alongside well-structured titles, detailed descriptions, fabric information, size guides, and complete product specifications, enabling customers to make informed purchasing decisions.

Throughout the six-month account management period, Docsico continuously maintained listing quality and presentation standards, ensuring a professional brand presence and an enhanced shopping experience across Myntra's desktop and mobile platforms.

4) Etsy Listing Optimization +

Docsico continuously optimized Oriivelle' product listings to ensure they met Myntra's marketplace standards while maintaining accuracy, consistency, and a professional brand presentation.

We regularly reviewed product titles, descriptions, images, fabric details, size information, product attributes, specifications, and category mappings to keep the catalog updated and marketplace-ready.

During the six-month account management period, our team monitored listing performance, resolved catalog-related issues, and maintained accurate product information to ensure uninterrupted product visibility.

5) Launch and Quality Assurance+

Before launching and throughout the six-month account management period, Docsico conducted comprehensive quality assurance checks to ensure Oriivelle' seller account and product catalog consistently met Myntra's marketplace standards.

We carefully reviewed product listings, titles, descriptions, images, size charts, fabric details, product attributes, pricing, and category mappings to maintain catalog accuracy, consistency, and a professional marketplace presentation.

Regular account monitoring helped identify and resolve listing-related issues promptly, ensuring uninterrupted product visibility, smooth marketplace operations, and compliance with Myntra's guidelines.

6) Organizing a Professional Photoshoot with Models: +

Complete Myntra Seller Onboarding: Docsico successfully managed the end-to-end seller onboarding process, ensuring Oriivelle' seller account was set up in accordance with Myntra's marketplace requirements for a smooth and hassle-free launch.

Dedicated Account Management (6 Months): Our team provided continuous account management for six months, regularly monitoring the seller account, maintaining catalog quality, resolving marketplace-related issues, and ensuring smooth day-to-day marketplace operations.

Catalog Maintenance & Marketplace Compliance: We continuously reviewed and updated product information, product attributes, pricing, size details, and catalog structure to maintain accuracy, consistency, and compliance with Myntra's marketplace guidelines.

Outcome:

2,321

Units Sold

₹43.17L

Revenue Generated

12.38^%

Click-Through Rate

17.12^%

ROAS

181 Days

Timeline

Why it worked

Smooth Etsy onboarding

Professional storefront set up

Organised listings

Accurate SKUs and catalogue

Strong ad returns

17.12 ROAS in 181 days

Thank you, Oriivelle

Proud to be part of your growth. Let's build your next success story.

Get in touch with Docsico