Before embarking on any steps, Docsico works closely with Otabu to understand their brand’s vision, target audience, and unique selling points (USPs). We conduct in-depth discussions to assess their challenges in entering the competitive e-commerce market. Doing this ensures that every action plan aligns with their business goals and resonates with their target audience of modern women looking for trendy, versatile, and stylish outfits.

Once we’ve gained a clear understanding of Otabu’s requirements, we devise a comprehensive action plan. This plan outlines the necessary steps to establish Otabu’s presence on e-commerce platforms like Myntra, Flipkart, Amazon, Nykaa & Ajio, etc., considering timelines, milestones, and resources needed. The strategy includes everything from brand registration to optimizing their product listings and marketing tactics for maximum visibility and customer engagement. We also give suggestions to them on which Nykaa they should prefer according to the product they sell.

Since brand protection is key to long-term success, the next step is applying for a trademark for Otabu. Docsico ensures that the brand name is legally secured, protecting their intellectual property and brand identity, so they can operate without the risk of imitation or infringement.

After securing the trademark, Docsico submits a brand PowerPoint Presentation (PPT) on Nykaa. The PPT is a visual representation of Otabu's brand identity, product lineup, and business potential. This crucial step showcases Otabu’s aesthetic and commercial appeal to Nykaa, emphasizing why the platform should onboard its brand.

Once the PPT is submitted, Docsico works closely with Nykaa’s approval team to ensure Otabu meets all their criteria. This involves addressing any questions or requests for additional information until Nykaa gives the green light for Otabu to start selling on the platform.

After getting brand approval from Nykaa, we move forward with product photography. A high-quality photoshoot is organized, using professional models that align with Otabu’s brand image. These photos highlight the stylish and versatile nature of Otabu’s dresses, skirts, and tops, ensuring they capture attention in a highly competitive space.

Once the visuals are approved, Nykaa’s sends over an agreement outlining the terms and conditions for Otabu’s presence on their platform. Docsico assists Otabu in reviewing and signing the agreement, ensuring the brand fully understands its rights and responsibilities as a Nykaa seller. Also, bargain with Nykaa to get approval with a lower commission.

After the agreement is signed, Docsico helps Otabu complete the "Nykaa Bag" step, which involves office setups like PCs to the product packaging to meet Nykaa’s requirements. This is crucial to creating a unified brand experience for customers from the moment they receive their order.

Once the bag step is done, Nykaa Live Our Account then Docsico lists Otabu’s products on Nykaa, uploading high-quality images, detailed product descriptions, and relevant information like pricing, size, and fabric details. Each listing is optimized for searchability and designed to attract attention from potential buyers.

Research:

With Otabu’s products live on Nykaa, Docsico starts the promotional phase. We develop an ongoing digital marketing plan that includes:

• SEO Optimization: Ensuring product listings contain the right keywords for better visibility.
• Keyword Research: Identifying trending and high-conversion keywords to incorporate in listings and advertising.
• Targeted Promotions: Running Nykaa-specific ad campaigns and promotions to attract customers and boost product visibility, especially during major sales periods.

To ensure Otabu has a strong and consistent online presence, Docsico also provides omnichannel marketing services. This includes:

• Google Ads: Driving traffic to Nykaa listings via targeted advertising.
• Social Media Marketing: Engaging potential customers across platforms like Instagram and Facebook to increase brand visibility.
• Influencer Marketing: Partnering with relevant influencers to amplify Otabu’s brand reach and increase engagement with their products.
• Digital Marketing Campaigns: Implementing strategic campaigns to boost brand recognition across multiple channels, improving both traffic and conversions.