meatuppet-socialmedia-customerprofile

Meat Up Customer Profile

February 2025

Docsico Services Used

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Social Media Marketing

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Digital Marketing

Challenges Faced by Meat Up:

Building stronger digital visibility for pet food product range across Instagram, Facebook, and paid advertising platforms.

Increasing brand awareness, audience reach, engagement, website visits, and follower growth among relevant pet-product audiences.

Generating measurable leads and link clicks through targeted Meta advertising campaigns.

Managing multiple campaigns while monitoring campaign delivery, reach, clicks, leads, budgets, and high-performing campaigns.

Using Google Performance Max to generate conversions for products such as pet food, biscuits, munchy sticks, and meat & rice products.

How Docsico Help Meat Up :-

1) Social Media Reach, Engagement & Audience Growth +

The social media strategy focused on increasing brand visibility, audience reach, content interactions, website traffic, link clicks, and follower growth across Meta platforms.

During the reported period from 25 February 2025 to 25 July 2025, the dashboard recorded 200K reach, 2.5K content interactions, 1,165 link clicks, 3.5K visits, and 100 follows.

The dashboard also recorded growth of 200% in reach, 2K% in content interactions, 31.3% in link clicks, 28.5% in visits, and 24.7% in follows.

Facebook reach was shown at 200K against a 10K goal, while Instagram reach was 100K against a 50K goal.

2) Paid Social Media Campaigns & Lead Generation +

Multiple Meta advertising campaigns were managed to generate link clicks, leads, reach, and customer actions.

The campaign dashboard shows 125 campaigns in total. The displayed campaigns recorded: Leads campaign 12/11 — 254 link clicks and 50,000 reach Meal — 680 link clicks and 120,000 reach amazon.com 01/10 — 207 link clicks and 80,000 reach Instagram post: Unlock your business... — 352 link clicks and 60,000 reach Instagram post: Every shot capture... — 100 link clicks and 40,000 reach

The dashboard recorded 1,165 total link clicks across the displayed campaign results and 200,000 total reach in the account summary.

The amazon.com 01/10 campaign was marked High performing, providing a campaign-level performance indicator.

3)Google Ads & Conversion-Focused Digital Marketing +

Google Ads was used through a Performance Max campaign to generate measurable conversions for the pet-food product range.

During the period from 25 February 2025 to 25 July 2025, the Google Ads dashboard recorded 1,493 conversions, with a total cost of ₹52,680 and an Actual CPA of ₹35.28.

The campaign's audience insights identified interest in “PET FOOD”, while audience signals included Biscuits and Munchy Sticks.

The Performance Max campaign had a displayed budget of ₹5,000/day.