Establishing a Strong Presence on Myntra: As a women's fashion brand, Shiva Trends required a seamless seller onboarding process and efficient account management to establish a professional and credible presence on Myntra.
Maintaining an Optimized Fashion Catalog: The brand needed continuous catalog management to ensure product listings remained accurate, well-organized, and compliant with Myntra's marketplace standards while showcasing its apparel collection effectively.
Managing Daily Marketplace Operations: Regular monitoring of the seller account, product catalog, pricing, inventory updates, and listing quality was essential to ensure uninterrupted marketplace operations and a smooth customer experience.
Driving Sustainable Marketplace Growth: Shiva Trends required ongoing account management to maintain product visibility, strengthen customer trust, and support long-term marketplace performance in the competitive online fashion segment.
How Docsico Help Shiva Trends to Grow:-
1) Understanding Shiva Trends Audience and Product Offerings:+
Docsico began by understanding Shiva Trends' brand identity, women's fashion collection, and target audience to develop a marketplace strategy that aligned with customers seeking stylish, trendy, and affordable apparel.
We analyzed the brand's product portfolio, including dresses, tops, ethnic wear, and casual fashion, to ensure accurate product categorization and effective marketplace presentation.
Based on the product categories, we organized essential product attributes such as fabric, fit, pattern, sleeve type, neckline, size details, color, and wash care instructions, ensuring consistency and accuracy across the product catalog.
This strategic approach enabled Shiva Trends to present its fashion collection professionally on Myntra, improving product discoverability, strengthening customer trust, and enhancing its marketplace presence.
2) Crafting a Strategic Myntra Marketplace Plan+
Docsico developed a structured marketplace strategy tailored to Shiva Trends' business objectives, ensuring a smooth seller onboarding process and efficient marketplace account management.
We organized and maintained the product catalog with accurate categorization, complete product information, and marketplace-compliant listings to provide customers with a seamless shopping experience.
Throughout the six-month account management period, our team continuously monitored the seller account, maintained catalog quality, resolved marketplace-related issues, and ensured that listings remained accurate, updated, and aligned with Myntra's marketplace standards.
This strategic approach helped Shiva Trends strengthen its marketplace presence, maintain a professional brand image, and create a strong foundation for sustained customer engagement and long-term growth on Myntra.
3) Product Listing Structure+
Docsico ensured that Shiva Trends' product listings were presented with a clean, elegant, and marketplace-friendly layout that reflected the brand's contemporary women's fashion collection.
We focused on showcasing high-quality product images alongside well-structured titles, detailed descriptions, fabric information, size guides, and complete product specifications, enabling customers to make informed purchasing decisions.
Throughout the six-month account management period, Docsico continuously maintained listing quality and presentation standards, ensuring a professional brand presence and an enhanced shopping experience across Myntra's desktop and mobile platforms.
4) Myntra Listing Optimization
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Docsico continuously optimized Shiva Trends' product listings to ensure they met Myntra's marketplace standards while maintaining accuracy, consistency, and a professional brand presentation.
We regularly reviewed product titles, descriptions, images, fabric details, size information, product attributes, specifications, and category mappings to keep the catalog updated and marketplace-ready.
During the six-month account management period, our team monitored listing performance, resolved catalog-related issues, and maintained accurate product information to ensure uninterrupted product visibility.
5) Launch and Quality Assurance+
Before launching and throughout the six-month account management period, Docsico conducted comprehensive quality assurance checks to ensure Shiva Trends' seller account and product catalog consistently met Myntra's marketplace standards.
We carefully reviewed product listings, titles, descriptions, images, size charts, fabric details, product attributes, pricing, and category mappings to maintain catalog accuracy, consistency, and a professional marketplace presentation.
Regular account monitoring helped identify and resolve listing-related issues promptly, ensuring uninterrupted product visibility, smooth marketplace operations, and compliance with Myntra's guidelines.
Outcome:
1195
Units Sold
₹23.48L
Revenue Generated
7.48%
Click-Through Rate
7.93
ROAS
184 Days
Timeline
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