Koi Customer Profile

May 2024
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Docsico Services Used

💻

Website Design & Development
🌐

Search Engine Optimization (SEO)

Challenges Faced by Koi :

  • Creating a Premium Digital Presence: KOI Sleepwear needed a professional e-commerce website that could effectively represent its positioning around stylish, elegant and comfortable women's sleepwear.
  • Organizing a Large Product Catalogue: With categories including Night Gowns, Night Suits, Kaftans, Maternity Wear, Plus Size, Satin Collection, Embroidery Collection and Co-ord Sets, the website required a clear and scalable navigation structure.
  • Highlighting Comfort, Quality & Style: The website needed to communicate key brand qualities such as soft and breathable fabrics, premium stitching, comfort and versatile styles.
  • Creating an Engaging Shopping Journey: Customers needed an easy way to discover collections, explore product details and move smoothly from browsing to purchase.

    • How Docsico Help Koi :-

    1) Understanding KOI Sleepwear's Brand & Product Portfolio+

  • Docsico first analyzed KOI Sleepwear's product portfolio and brand positioning to understand how its wide range of women's nightwear and loungewear could be effectively presented through a unified digital storefront.
  • The brand offers products across categories such as Embroidery Nighties, Night Gowns, Kaftans, Night Suits, Maternity Wear, Plus Size and Satin Collections.
  • This understanding helped create a website experience focused on combining comfort, elegance and fashion while making different product styles easier for customers to discover.

    • Otabu

    2) Strategic E-Commerce Website Structure+

    Great_Customer_Service

  • Docsico created a structured e-commerce experience where customers can navigate KOI Sleepwear's catalogue through clearly defined categories and collections.
  • The website includes dedicated shopping pathways for New Arrivals, Hot Deals, Best Sellers, Bridal Nightwear, Co-ord Sets, Embroidery Collections, Lounge Wear and Trending Collections.
  • This structure gives customers multiple ways to discover products based on their style preferences, occasion and specific clothing requirements.
  • The organized catalogue also provides a scalable foundation for managing KOI Sleepwear's extensive and growing product range.

    • 3) UI/UX Design & Visual Product Presentation+

  • Docsico focused on creating a visually engaging and fashion-focused interface where KOI Sleepwear's products remain at the centre of the customer experience.
  • The homepage prominently highlights Best Sellers, category-based shopping, maternity wear and night suits, allowing visitors to quickly explore important product collections.
  • Multiple product images and visually rich collection sections help customers better understand the designs, embroidery and overall appearance of the products.

    • Trademark

    4) Product Page Development & Information Architecture +

    PPT Approval

  • Docsico structured the product experience to provide customers with detailed information before making a purchase.
  • Individual products communicate important details related to fabric, embroidery, comfort, style and intended usage, helping customers understand the value of different nightwear options.
  • The catalogue also supports diverse customer requirements, including maternity-friendly products, plus-size options, bridal nightwear and comfortable everyday loungewear.

    • 5) Customer Trust & Brand Engagement+

  • Docsico incorporated customer-focused elements to strengthen trust and engagement throughout the website experience.
  • Customer testimonials are prominently featured, allowing visitors to understand experiences related to fabric quality, comfort, embroidery and long-term product usage.
  • The website also includes Watch & Shop content, success stories and blog articles covering topics related to bridal nightwear, embroidery and sleepwear styling.

    • Myntra Brand

    6)Complete E-Commerce Experience & Website Optimization +

    Photoshoot

  • Docsico brought together KOI Sleepwear's extensive product catalogue, category navigation, visual product presentation, customer reviews and shopping functionality into one unified e-commerce experience.
  • The website includes essential features such as search, login/account access, wishlist, cart functionality, category-based browsing and promotional offers.
  • Customer-support resources including easy returns, exchange and return information, orders and shipping details, contact options and newsletter signup further support customers throughout their shopping journey.

    • Outcome:

    742
    Units Sold
    ₹13.59L
    Revenue Generated
    8.42%
    Click-Through Rate
    6.8
    ROAS
    92 Days
    Timeline
    ×

    Why it worked

    Smart structure

    Easy navigation across products

    SEO-first approach

    12,300 organic Traffic in 92 days

    Clear UX

    Better product information

    Thank you, Koi

    Proud to be part of your growth. Let's build your next success story.

    Get in touch with Docsico