koham-socialmedia-customerprofile

Koham Customer Profile

February 2024

Docsico Services Used

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Social Media Marketing

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Digital Marketing

Challenges Faced by Koham :

Building stronger digital visibility for Koham across Instagram, Facebook, and Google Ads.

Increasing brand reach, audience engagement, website visits, link clicks, and follower growth through performance-focused digital marketing.

Driving measurable traffic and customer actions through Google Performance Max and Meta advertising campaigns.

Managing multiple campaigns while monitoring reach, clicks, leads, budget, and campaign delivery.

Improving campaign performance by identifying relevant audience interests and optimizing advertising assets across different platforms.

How Docsico Help Koham :-

1) Social Media Reach, Engagement & Audience Growth +

The social media strategy focused on increasing brand visibility, audience reach, content interactions, website traffic, link clicks, and follower growth across Meta platforms.

During the reported period from 10 February 2024 to 10 July 2024, the Meta performance dashboard recorded 565.3K reach, 4.1K content interactions, 9.1K link clicks, 4.5K visits, and 980 follows.

The dashboard also recorded significant growth across key metrics, including 10.8K% growth in reach, 22.3K% growth in content interactions, 700.1% growth in link clicks, 1.4K% growth in visits, and 200.1% growth in follows.

Facebook reach recorded 7.3K, while Instagram reach reached 95.6K during the reported period.

2) Google Ads & Performance Max Campaign +

Google Ads was used as a performance-focused advertising channel through a Performance Max campaign to increase website traffic and customer actions.

The Google Ads dashboard recorded 9.1K link clicks, representing a 700.1% increase, along with 4.5K visits generated from audience signals related to interests such as Reusable Straws, Reusable Dish, and Reusable Glass.

The campaign showed an average CPC of ₹300, compared with a target CPC of ₹270, while the campaign budget displayed was ₹1,500 per day.

3) Paid Social Media Campaigns & Lead Generation +

Multiple Meta advertising campaigns were managed to generate link clicks, leads, reach, and audience actions. Campaign performance was monitored based on delivery status, bid strategy, budget, results, and reach.

The campaign dashboard shows measurable results across five campaigns, including 1,683 link clicks, 9,100 link clicks, 4,500 On-Facebook leads, 980 link clicks, and 4,100 link clicks.

The campaigns generated substantial audience exposure, with campaign-level reach figures including 565,300, 124,800, 138,600, 104,920, and 96,480 people.

One campaign was also marked as High performing, indicating that campaign-level monitoring was used to identify strong-performing advertising activity.