Kautik Febrics

March 2024- May 2024
E-commerce (Myntra)
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Challenges Faced by Kautik Febrics:

  • Establishing a Professional Presence on Myntra: As an ethnic wear brand specializing in embroidered kurta sets, Anarkali suits, and festive wear for women, Kautik Fabrics required a seamless Myntra seller onboarding process to establish a professional storefront and strengthen its presence on one of India's leading fashion marketplaces.
  • Managing Product Listings Efficiently: The brand required continuous account management to ensure product listings remained accurate, well-organized, and updated with complete product information, fabric details, embroidery specifications, size charts, pricing, and high-quality images.
  • Maintaining Marketplace Compliance: Regular monitoring of the seller account was essential to maintain catalogue accuracy, inventory consistency, pricing updates, and compliance with Myntra's marketplace standards.
  • Delivering a Seamless Shopping Experience: Kautik Fabrics needed professionally managed product listings with detailed product descriptions, accurate specifications, and a well-maintained catalogue to strengthen customer confidence and enhance the overall shopping experience.
  • How Docsico Help Kautik Febrics to Grow:-

    1) Understanding Kautik Febrics Audience and Product Offerings:+

  • Docsico reviewed Kautik Fabrics' catalogue to understand its collection of embroidered kurta sets, Anarkali suits, festive wear, and ethnic apparel before initiating the Myntra seller onboarding process.
  • We organized product information, verified essential attributes such as fabric details, embroidery, colour, size charts, pricing, and product specifications to ensure listing accuracy.
  • Product listings were structured according to Myntra's marketplace standards, enabling customers to browse products easily and make informed purchasing decisions.
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    2) Seller Account Setup and Marketplace Planning+

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  • Docsico successfully completed the Myntra seller onboarding process by configuring the seller account according to marketplace requirements.
  • We organized the product catalogue, prepared marketplace-ready listings, and ensured all mandatory seller information was accurately configured before launch.
  • Product categories, descriptions, pricing, attributes, and listing formats were reviewed to create a consistent and professional shopping experience.
  • This structured onboarding process enabled Kautik Fabrics to establish a marketplace-ready presence on Myntra.
  • 3) Dedicated Account Management+

  • During the three-month account management period, Docsico continuously monitored the seller account to maintain smooth marketplace operations.
  • Product listings were regularly reviewed to ensure accurate product information, pricing consistency, inventory updates, and catalogue quality.
  • We maintained a well-organized storefront by updating listings whenever required and ensuring consistency across the catalogue.
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    4) Launch and Quality Assurance+

  • Throughout the onboarding and account management period, Docsico performed regular quality assurance checks to maintain catalogue quality.
  • Product listings, images, pricing, descriptions, product specifications, and seller account information were periodically reviewed to identify and resolve any inconsistencies.
  • Continuous monitoring ensured the storefront maintained a professional appearance and complied with Myntra's marketplace requirements.
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    5) Seller Account Maintenance & Performance +

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  • Complete Myntra Seller Onboarding: Docsico successfully managed the complete Myntra seller onboarding process, ensuring Kautik Fabrics' seller account was professionally configured for a smooth marketplace launch.
  • Dedicated Account Management (3 Months): Our team provided continuous account management for three months, regularly monitoring the seller account, maintaining catalogue quality, and ensuring smooth day-to-day marketplace operations.
  • Catalogue Maintenance & Marketplace Compliance: Product information, pricing, inventory, images, product attributes, and catalogue structure were continuously reviewed to maintain accuracy, consistency, and compliance with Myntra's marketplace standards.
  • Outcome:

    892
    Units Sold
    ₹16.48L
    Revenue Generated
    7.62%
    Click-Through Rate
    12.63
    ROAS
    92 Days
    Timeline