The first step involved understanding Kautik Fabrics' situation, their strengths, and their challenges. They had a manufacturing operation but lacked branding and were only producing kurtas. Docsico conducted an in-depth consultation to comprehend their goals, potential, and market fit.

Key Insights:

• High Manufacturing Costs: With production costs of ₹2000–₹3000 per kurta, Kautik’s retail prices would be relatively high, and they needed to target a premium marketplace.
• Limited Product Range: At the time, Kautik was only selling standalone kurtas, which offered limited profitability in a competitive market.
• No Brand Identity: Kautik Fabrics lacked a brand name, logo, and identity, which was crucial for entering the marketplace.

After analyzing Kautik Fabrics' product pricing and quality, Docsico suggested that they target Myntra, given the platform’s appeal to customers seeking premium ethnic wear. Docsico also advised them to diversify their product offerings by introducing kurta sets. This strategic move aimed to:

• Increase the overall value of each purchase.
• Offer complete outfit options for women, which are more appealing and increase profit margins.

As Kautik Fabrics did not have an established brand, Docsico worked closely with them to create a compelling brand identity from scratch.

This included:

• Brand Naming: Helping the client choose a brand name that resonated with their product and target audience.
• Logo Design: Developing a distinctive logo that represented the traditional yet modern appeal of Kautik Fabrics.
• Trademark Registration: Docsico took charge of securing legal protection by applying for a trademark for the new brand, ensuring its exclusivity and protection in the market.

With the brand in place, Docsico created a strategic plan that would guide Kautik Fabrics through the process of getting onto Myntra, building an e-commerce presence, and increasing profitability.

The key steps included:

• Trademark application and approval.
• Product diversification (introducing kurta sets).
• Myntra onboarding.
• Professional product photography and model shoots.
• SEO optimization and keyword research.
• Post-launch marketing efforts.

Once the branding was in place, Docsico prepared a brand presentation (PPT) to submit to Myntra for their approval process. The PPT highlighted:

• The premium quality of the kurtas and kurta sets.
• Kautik’s unique selling proposition (USPs).
• The strong branding and market potential.

Docsico’s experience with Myntra’s onboarding process ensured that the submission was smooth and that Kautik Fabrics was able to get brand approval promptly.

Myntra’s marketplace demands high-quality, visually appealing product images. Docsico organized a professional photoshoot for Kautik Fabrics, including:

• Model Selection: Choosing models that aligned with Kautik Fabrics’ premium ethnic wear appeal.
• Product Styling: Ensuring that both kurtas and kurta sets were styled to appeal to Myntra’s fashion-conscious audience.
• Post-Production: Editing and perfecting images to meet Myntra’s guidelines for image quality and size.

After the photoshoot, Docsico managed the submission of visuals for approval by Myntra. This was a critical step since Myntra has strict image requirements, and any errors could lead to delays. Docsico’s attention to detail ensured the images were approved without any issues, allowing Kautik Fabrics to move forward quickly.

After all approvals were in place, Docsico guided Kautik Fabrics through signing the Myntra seller agreement, ensuring that they understood all the terms and conditions. This included important details about seller responsibilities, product return policies, and order fulfillment standards. Docsico managed to take their commission to 19% by doing a discussion.

Docsico also took charge of completing the Myntra "Processing Step up", which involves office setups like PCs to the product packaging according to Myntra’s guidelines. This process included:

• Creating branded packaging that aligned with Myntra’s requirements.
• Ensuring that packaging quality was suitable for the premium segment Kautik Fabrics was targeting.

With everything else in place, Docsico began the process of listing Kautik Fabrics’ products on Myntra. The listings were carefully optimized to ensure high visibility within Myntra’s search algorithms.

Listing Optimization Included:

• SEO-Optimized Titles and Descriptions: Incorporating relevant keywords to ensure the kurtas and kurta sets appeared in search results.
• High-Quality Images: Using professional photoshoot visuals to create appealing product listings.
• Detailed Product Specifications: Including all necessary details such as fabric, size, and care instructions to build buyer trust.

Once Kautik Fabrics was live on Myntra, Docsico continued to provide support through:

• Keyword Research: Constantly researching the best-performing keywords in the women’s ethnic wear category to keep Kautik Fabrics’ products ranking high on Myntra’s search results.
• SEO and Promotions: Implementing SEO strategies and running promotional campaigns to increase visibility and sales.
• Myntra-Specific Marketing: Running paid promotions and banner ads on Myntra to drive traffic to Kautik Fabrics’ listings.

• Google Ads: Running targeted search ads to attract potential customers searching for women’s fashion.
• Social Media Marketing: Promoting the brand on Instagram, Facebook, and other social platforms to create brand awareness and attract customers.
• Influencer Collaborations: Partnering with fashion influencers to build credibility and drive traffic.