How to Sell on AJIO Luxe: A Complete Seller Onboarding Guide for 2025

7 April, 2025
Docsico
Ajio Seller Guide

🛍️ Introduction to AJIO Luxe

AJIO Luxe is the luxury fashion and lifestyle vertical of Reliance Retail’s fashion platform, AJIO. It caters to high-end fashion enthusiasts by offering premium brands such as Michael Kors, Armani Exchange, Coach, Diesel, Hugo Boss, Kate Spade, and more. With a growing demand for luxury products in India, AJIO Luxe opens a promising opportunity for brands and sellers to reach a sophisticated and premium customer base.

Complete Documentation Required to Onboard on AJIO Luxe

Here is the revised and complete list of documents and business prerequisites needed to get started as a seller on AJIO Luxe:

Basic Business Documents

  • GST Registration Certificate (active and valid)
  • PAN Card (business PAN for company/firm or personal PAN for proprietors)
  • CIN Number (for Private Limited or LLP companies)
  • TAN (Tax Deduction and Collection Account Number)

Banking & Financial Details

  • Cancelled Cheque (same account as provided in registration)
  • Bank Account Number & IFSC Code (for payment settlement)

Brand & Product Authorization

  • Trademark Registration Certificate (or TM-A receipt if pending)
  • Brand Authorization Letter (if you're not the brand owner)
  • Product Quality Certificates (if applicable, especially for beauty, electronics, etc.)
  • Barcode Registration (GS1 Certificate for global identification, if required)

Business Setup Proof

  • Certificate of Incorporation (for Pvt Ltd, LLP, or OPC)
  • MSME Certificate (optional, but can help in some processes)

Logistics & Warehouse

  • Warehouse Address Proof (can be electricity bill/rent agreement)
  • Return Address Details
  • Pickup Address Details

Important Note

AJIO Luxe is selective in seller onboarding, especially when it comes to luxury positioning. Ensuring clean documentation increases approval chances.

🌟 Why You Should Sell on AJIO Luxe+

Selling on AJIO Luxe comes with unmatched advantages:

  • 1. Premium Audience
  • Tap into an elite customer base that values luxury, quality, and exclusivity.
  • 2. Brand Association with Reliance
  • Being part of the Reliance Retail ecosystem boosts your brand credibility.
  • 3. High Profit Margins
  • Luxury products usually yield higher margins than mass-market ones.
  • 4. Marketing & Brand Promotions
  • Get featured in AJIO Luxe’s newsletters, push campaigns, and homepage banners.
  • 5. Reliable Logistics Network
  • Benefit from seamless pick-up, return, and last-mile delivery via Reliance-backed logistics.
  • 6. Real-time Seller Portal
  • Access detailed reports, inventory insights, and order management from a single dashboard.

✅ Eligible Product Categories for AJIO Luxe+

Not all categories are accepted AJIO Luxe is strictly premium and luxury-only. Eligible categories include:

  • Designer Apparel (Men & Women)
  • Luxury Footwear
  • Handbags and Wallets
  • Sunglasses & Eyewear
  • Watches & Jewelry (Fine and Branded)
  • Beauty & Fragrances (Luxury only)
  • Premium Athleisure and Accessories

Note: Products must meet high-quality benchmarks cheap-quality products will be rejected.

📝 Seller Onboarding Process: Step-by-Step Guide+

Here's how to onboard yourself on AJIO Luxe:

  • Step 1: Fill Seller Interest Form
  • Visit AJIO Seller Portal and submit your brand details and interest in selling on AJIO Luxe.
  • Step 2: Documentation Submission
  • Prepare and upload all the required documents (as listed above). Ensure accuracy and clarity in scanned copies.
  • Step 3: Product & Brand Evaluation
  • AJIO Luxe team evaluates your products for luxury positioning, branding, product photography, and pricing.
  • Step 4: Sample Listing (If Required)
  • In some cases, AJIO Luxe may ask for sample product listings to assess presentation.
  • Step 5: Portal Access & Account Setup
  • Once approved, you receive access to the seller portal to manage inventory, orders, and analytics.
  • Step 6: Product Upload and Cataloging
  • Upload products with:
    • White background images (minimum 3-4 angles)
    • Detailed product descriptions and fabric/ingredient info
    • Pricing and MRP
  • Step 7: Go Live
  • After product quality check, your listings go live and start receiving orders.
Ajio Seller Registration Onboarding Guide Process Documents

Top 15 FAQs on AJIO Luxe Seller Onboarding

1. Can any seller apply for AJIO Luxe?+

No. Only sellers offering luxury products or licensed distributors of premium brands can apply.

2. What is the difference between AJIO and AJIO Luxe?+

AJIO offers mid-range to premium products, while AJIO Luxe exclusively sells high-end luxury brands.

3. Is there a registration fee to sell on AJIO Luxe?+

No registration fee, but commission on sales is deducted. Commission rates vary by category.

4. What kind of images are required for AJIO Luxe listings?+

High-quality product images with white background (at least 1000x1000px). Lifestyle shots are a plus.

5. How do I get brand approval?+

You must provide a brand trademark certificate or authorization letter from the brand owner.

6. How long does onboarding take?+

Typically, 2–4 weeks, depending on documentation, brand evaluation, and sample listings.

7. Does AJIO Luxe offer packaging guidelines?+

Yes. Packaging must be tamper-proof, premium, and in line with luxury branding. Specific packaging instructions will be shared post-approval.

8. Can I sell used or pre-owned products?+

No. Only brand-new, original, and premium-quality products are allowed.

9. What are the logistics arrangements?+

AJIO Luxe has its own logistics partners. You can also opt for third-party fulfillment if approved.

10. Can I manage multiple brands under one seller ID?+

Yes, provided you have authorization and documentation for each brand.

11. Do I need barcode-enabled inventory?+

Yes. GS1 barcodes or product codes are preferred to maintain catalog hygiene and avoid duplication.

12. What is the return handling policy?+

Returned items are sent back to the seller. Refunds are managed by AJIO. Products must pass the return QC check.

13. Can I offer discounts and participate in campaigns?+

Yes. AJIO Luxe regularly runs promotional campaigns, and sellers can opt-in.

14. How are payments processed?+

Payments are settled weekly or bi-weekly, post deduction of commission and return-related charges.

15. Where do I get seller support?+

AJIO provides seller support through its dashboard and via email for escalations.

Final Tips for Sellers

Excellence Strategies

Product Photography

  • Invest in high-quality product photography.

Brand Presentation

  • Ensure brand presentation and luxury positioning in product descriptions.

Inventory Management

  • Maintain inventory accuracy to avoid cancellation penalties.

Communication

  • Respond to AJIO queries quickly for smooth onboarding.

Pricing Strategy

  • Price your products strategically to maintain luxury appeal without overpricing.

Ready to Onboard?

Docsico can assist you with AJIO Luxe onboarding, cataloging, brand approval, product listing, and ongoing account management. We help fashion brands like yours get visibility where it matters the most.

Reach out to Docsico today to get started with AJIO Luxe seller registration.

Ready to scale your Ajio store?

Explore Our Ajio eCommerce Services

Our Partners

Myntra Flipkart Amazon Amazon Ajio Meta Google Ads Shopify Partner Logo