Grandeur Customer Profile

November 2024
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Docsico Services Used

💻

Website Design & Development
🌐

Search Engine Optimization (SEO)

Challenges Faced by Grandeur :

  • Building a Professional E-Commerce Presence: Grandeur required a dedicated online storefront that could professionally showcase its beauty, grooming and wellness-focused product portfolio.
  • Organizing Multiple Product Categories: The brand offers products across Beauty, Grooming and Health Supplements, requiring a clear category structure to make product discovery simple for customers.
  • Presenting Different Product Types Effectively: Grandeur's catalogue includes hair oils, skincare products, nutritional supplements, effervescent tablets and sugar substitutes, requiring different product information to be presented in a consistent shopping experience.
  • Building Customer Trust Online: The website needed to communicate Grandeur's brand values, product positioning, customer feedback, payment options and support information while maintaining a professional e-commerce experience.

    • How Docsico Help Grandeur :-

    1) Understanding Grandeur's Brand & Product Portfolio+

  • Docsico first analyzed Grandeur's product portfolio and brand positioning to understand how its beauty, grooming and wellness offerings could be presented through a unified digital storefront.
  • The website features categories such as Beauty, Grooming and Health Supplements, with products ranging from Moroccan Argan Oil and Rosemary Hair Oil to Apple Cider Vinegar tablets, Vitamin C supplements and Stevia Drops.
  • This helped establish a website structure that could accommodate different product types while maintaining a consistent brand experience.

    • Otabu

    2) Strategic E-Commerce Website Structure+

    Great_Customer_Service

  • Docsico created a structured e-commerce experience where customers can navigate Grandeur's products through clearly defined categories such as Beauty, Grooming and Health Supplements.
  • The website also includes dedicated Shop, Bestseller and collection-based navigation, giving customers multiple ways to discover products.
  • This structure keeps the catalogue organized and provides a scalable foundation for adding and managing products as the brand expands.
  • This created a more organized and scalable shopping structure for the brand.

    • 3) UI/UX Design & Product Presentation+

  • Docsico focused on creating a clean and product-focused interface where Grandeur's products remain central to the shopping experience.
  • The homepage highlights Best Sellers and prominently presents products such as Moroccan Argan Oil, Anti-Cellulite Oil and Rosemary Hair Oils.
  • Promotional sections such as free shipping above ₹499, plant-based natural products, secure payments and the brand's customer promise were also positioned to support the overall shopping experience.

    • Trademark

    4) Product Page & Information Architecture +

    PPT Approval

  • Docsico structured product pages to provide customers with clear product information, pricing, variants where applicable and purchasing functionality.
  • For example, Grandeur's Apple Cider Vinegar product page presents multiple flavour and pack-size variants, pricing and an add-to-cart experience.
  • Similarly, product pages for Argan Oil provide information about the product's origin, extraction method and intended applications, helping customers understand the product before purchasing

    • 5) Brand Storytelling & Customer Trust+

  • Docsico incorporated brand communication into the website so that Grandeur could present its identity alongside its products.
  • The website communicates Grandeur's positioning around vegan and cruelty-free products, nature-inspired formulations and dermatologically tested products.
  • Customer testimonials were also incorporated into the website, providing social proof and allowing visitors to see experiences shared by existing customers.

    • Myntra Brand

    6)Complete E-Commerce Experience & Website Optimization +

    Photoshoot

  • Docsico brought together Grandeur's product catalogue, category navigation, product presentation, brand communication and customer-support information into a unified e-commerce experience.
  • The website includes account and cart functionality, collection navigation, shipping information, return/refund policies, privacy information, terms and customer contact options, supporting customers throughout their shopping journey.
  • The overall structure was designed to make product discovery, product evaluation and purchasing more straightforward while maintaining a consistent presentation across the website.

    • Outcome:

    1000
    Units Sold
    ₹40.23L
    Revenue Generated
    7.91%
    Click-Through Rate
    11.40
    ROAS
    151 Days
    Timeline
    ×

    Why it worked

    Smart structure

    Easy navigation across products

    SEO-first approach

    26,732 organic users in 151 days

    Clear UX

    Better product information

    Thank you, Grandeur

    Proud to be part of your growth. Let's build your next success story.

    Get in touch with Docsico