Supplier profile & verification
Prepare business records, authorised representative information and appropriate supplier profile content.
INTERNATIONAL SELLING FROM INDIA · B2B & B2C
Your products can travel further. Choose the right global route.
From supplying international businesses on Alibaba.com to reaching shoppers through Amazon.com, Walmart, Etsy and eBay—understand your marketplace options, documents, shipping, payments and next steps before you invest.
Manufacturers & exportersD2C brandsWholesalersNew international sellers
01 · Which route fits your business?
B2B wholesale and B2C retail are different journeys.
Start with the kind of buyer you want to reach. Your catalogue, pricing, logistics and sales process should follow that decision—not the other way around.
B2B · Businesses buying in volume
Sell to importers, wholesalers and sourcing teams.
Best suited to manufacturers, trading companies and exporters with bulk pricing, product specifications, samples and repeat-order capability.
- Alibaba.com supplier storefront and RFQ readiness
- MOQ, sample price, production lead-time and trade terms
- Buyer enquiry handling and quotation coordination
- Compliance, buyer verification and export planning
B2C · Consumers buying individually
Sell directly to overseas shoppers.
Best suited to retail-ready products with competitive landed costs, approved categories, good product images and realistic delivery/returns operations.
- Amazon.com, Walmart Marketplace, Etsy and eBay
- Target Plus for qualifying U.S.-operating businesses
- Consumer listings, fulfilment and return workflows
- Marketplace advertising and performance management
Important: Walmart Marketplace is not the same as becoming a wholesale supplier to Walmart. Target Plus is not the same as a Target retail vendor contract. We assess the specific route before suggesting services.
02 · Compare marketplaces
Six destinations. Different eligibility and operating models.
Compare typical opportunities and practical requirements. Platform rules and approval decisions may change; the comparison is a starting point, not an eligibility guarantee.
| Marketplace | Model | Best fit | Practical opportunity | First eligibility check |
|---|---|---|---|---|
| Alibaba.com | B2B wholesale | Manufacturers, exporters and suppliers | Supplier verification, wholesale catalogue, MOQ, RFQs, buyer response workflow | Indian business verification; supplier membership/verification depends on selected plan |
| Amazon.com | B2C international | Brands and sellers with retail-ready SKUs | Seller account, listings, FBA or seller fulfilment, account operations | Identity, international card, bank, export and product compliance |
| Walmart Marketplace | B2C U.S. | Experienced sellers with a U.S. fulfilment plan | India business verification, catalogue, payout, U.S. returns and WFS planning | India seller programme; U.S. returns address and marketplace experience |
| Target Plus | Selective B2C U.S. | U.S.-registered businesses that meet invitation/selection criteria | Eligibility screening; U.S. business, fulfilment, operational readiness | U.S. entity, W-9, EIN, DUNS and U.S. fulfilment requirements |
| Etsy | Creative B2C | Eligible handmade, vintage and craft-supply sellers | International shop, product photos, policies, payments and listings | India shop GSTIN and Payoneer; category eligibility applies |
| eBay | Cross-border B2C | Retail, collectibles, specialist and pre-owned categories | Account readiness, listings, payments, shipping and returns | Country, category, identity, payout and export checks |
Requirements verified against official marketplace material. Target Plus is a selective U.S.-business programme; India-based businesses have a dedicated Walmart route. Exact country, category, subscription and compliance requirements must be rechecked during onboarding.
03 · B2B selling
Alibaba.com supplier readiness: from product catalogue to qualified buyer conversations.
For a manufacturer or exporter, the goal is not to publish a handful of product photos. It is to be ready to answer detailed wholesale enquiries with realistic price, MOQ, lead time, samples and commercial terms.
Wholesale product catalogue
Product specifications, variants, export packaging, MOQ and indicative price structure for buyer assessment.
RFQ and enquiry workflow
Build a process for RFQ discovery, quotation replies, follow-up logs and lead qualification.
Trust & commercial terms
Present manufacturing capacity, lead times, sample policy and agreed shipping/payment terms accurately.
Membership assessment
Review the relevant Alibaba membership features and charges before purchasing a plan.
Ongoing supplier support
Maintain listings, track buyer enquiries and report actions under an agreed management scope.
Alibaba Gold Supplier / Verified Supplier features and RFQ allowances vary by programme. Membership, verification and paid promotion do not guarantee genuine leads, purchase orders or overseas buyers.
04 · B2C selling
Match the retail channel to your product and fulfilment capability.
Choose platforms on product suitability and realistic international delivery economics, not logo recognition alone.
Amazon.com
International retail account, catalogue, product compliance, FBA-versus-seller-fulfilled planning and account management. Explore Amazon Global Selling ↗
Walmart Marketplace
India seller route, business history, U.S. returns, compatible payouts and either Walmart fulfilment or compliant seller fulfilment. View current Walmart page ↗
Target Plus
Eligibility review first: Target requires a U.S.-registered and operating business, W-9, EIN, DUNS and U.S. fulfilment. Not a standard India-only onboarding service.
Etsy
Suitable for qualifying handmade, vintage and craft-supply products. India-based shop setup requires GSTIN verification and Payoneer. Explore Etsy services ↗
eBay
International categories, listings, compatible payout arrangements, shipping policies and after-sales workflows. Explore eBay services ↗
Selling on more than one
Consider channel-by-channel inventory, landed price, fulfilment, payment timelines, returns and management capacity before expanding.
05 · Documents & readiness
What should an Indian business prepare?
There is no single document list that applies to every marketplace, destination or product. Start with these practical groups, then complete the marketplace-specific checklist.
1. Business identity
PAN, GSTIN where applicable, registration/incorporation proofs, registered address, identity of authorised signatory, contact details and matching legal names.
2. Export preparation
IEC for exports of goods unless exempt, AD code/bank procedures where relevant, LUT where applicable, shipping invoices, product classifications and any category-specific certifications.
3. Product & brand
SKU list, product attributes, photos, packaging/labels, barcodes where required, trademark or brand authorisation and destination-market compliance.
4. Payments & fulfilment
Compatible payout provider, bank statements or account proof, international transactions-enabled card where required, carrier/warehouse plan, returns and customs responsibilities.
5. B2B wholesale readiness
Wholesale rate sheets, MOQ, capacity, sample policy, HS codes, production lead times, incoterms and buyer quotation process.
6. Country and platform specific
U.S. business evidence for Target Plus; U.S. returns for Walmart; Etsy Payoneer/GSTIN; additional tax, safety or product certificates by destination.
Not a legal or tax checklist: GST, IEC, LUT, customs clearance, importer-of-record, local tax registration and product rules require transaction-specific review with qualified advisers or service providers. Docsico's role is defined in the written scope.
06 · Cross-border operations
The real cost of global selling goes beyond account creation.
Shipping and fulfilment
- Seller fulfilled: courier/freight, customs handling, delivery performance, return location and customer support
- Overseas fulfilment: inventory placement, importer of record, storage, pick/pack and returns costs
- B2B shipment: bulk freight, trade terms, insurance, product inspection and buyer-specific delivery milestones
Walmart and Amazon fulfilment programmes have their own eligibility and fee structures.
International payments and margins
- Marketplace subscription, referral and advertising fees
- Cross-border payout fees, exchange rate and settlement timing
- Shipping, duties, tax, packaging and return exposure
- B2B samples, payment milestones and collection risks
Calculate landed unit economics and working-capital needs before accepting prices or committing inventory.
Illustrative margin check: ₹2,000 retail sale − ₹700 product cost − ₹350 marketplace/payout fees − ₹450 fulfilment/returns allowance − ₹200 advertising = ₹300 contribution before other overheads and applicable taxes. These figures are illustrative only, not platform quotations.
07 · How Docsico can help
Assess → Launch → Manage
We should agree what Docsico is responsible for before any application, membership purchase or international shipment begins.
01
Assess
Product, business structure, country, channel eligibility, documentation and fulfilment feasibility.
02
Define
Scope, deliverables, dependencies, external service providers, estimated fees and customer approvals.
03
Launch
Application coordination, account setup, catalogue, store content and operational readiness within scope.
04
Manage
Listings, performance analysis, advertising coordination, seller operations, RFQ or enquiry workflows and reports as contracted.
What Docsico does not promise: marketplace acceptance, Target Plus admission, buyer purchase orders, guaranteed rankings or revenue. Platform and third-party decisions remain outside agency control.
08 · Scope & pricing
Know the service fee and outside costs separately.
Market assessment, onboarding, catalogue work, paid advertising, ongoing management, memberships, customs and logistics can be priced differently. Review a written quotation before payment.
Seller guide · start to launch
How do I actually start global selling from India?
Use this eight-step pathway before you pay for a marketplace account, membership or shipping service. It applies broadly; the actual sequence differs by marketplace and product.
Choose your buyer
For bulk orders, identify B2B buyers, typical MOQ and sample policy. For retail orders, select a B2C channel based on product demand, margins and delivery feasibility.
Check marketplace acceptance
Review residence or incorporation rules, prior marketplace history, supported categories, restricted products and any invitation requirement. Do this before buying services.
Prepare business and export records
Gather PAN, GSTIN where applicable, business registration, authorised-person identity, bank details, IEC and other export documents as required for your model.
Validate the products
Prepare HS classification, invoice values, images, descriptions, trademarks or authorisation, test reports, licences, barcodes and destination-country labelling where relevant.
Work out true costs
Calculate product cost, marketplace fees, currency conversion, packaging, cross-border freight, duties, returns and advertising—not just registration fees.
Plan fulfilment and payment
Decide who ships, who acts as importer, how returns work, which payout service is accepted and when funds become available.
Complete registration and catalogue
Submit genuine documentation, finish verification, configure approved payment methods and publish compliant wholesale or retail product listings.
Launch carefully; review the numbers
Start with suitable SKUs, confirm stock and shipping reliability, monitor enquiries or orders, reconciliation, ad spend and buyer issues before scaling.
What Docsico does: Docsico can assess readiness, coordinate documentation checklists, assist applications and listings, set up agreed campaigns and manage operational workflows. Seller identity, legal compliance, export filings, payments and platform decisions remain with the responsible seller and relevant providers.
Practical documentation guide
What does each document do—and who normally needs it?
These are document categories sellers repeatedly ask about. Not every document applies to every seller or shipment; final requirements depend on the business entity, destination, category, payment route and applicable law.
| Document / record | Why it matters | When to review it | Docsico's role |
|---|---|---|---|
| PAN, identity and legal business records | Establish who owns or operates the business; match the legal name used for registration. | Before applying to any platform | Checklist review and application coordination |
| GSTIN and business address proof | Indian tax identity and proof of business location; marketplace rules may require verification. | Platform-specific; Etsy India explicitly requires GSTIN | Verify completeness; qualified tax professionals handle advice and filings |
| IEC (Import Export Code) | Key Indian exporter identification for applicable physical-goods exports. | Before undertaking exports where required | Readiness guidance; registration/changes through DGFT or authorised specialists |
| AD Code / customs registration | Links the authorised bank to customs export procedures in applicable workflows. | Based on export and shipping method | Coordinate checklist with bank and logistics provider |
| GST LUT / export tax documentation | Relevant when exporting without payment of IGST under applicable rules. | Review with a GST adviser before applicable exports | Refer for professional tax advice; do not promise eligibility |
| Bank statement / payout account | Supports account verification and payment settlements; provider varies by platform. | During seller KYC and payout setup | Guide through approved platform configuration |
| Brand proof, trademark or authorisation | Confirms permission to sell branded goods or use brand assets; needed for some features/categories. | Before branded listings or marketplace brand programmes | Collect and map to seller application requirements |
| HS code, test reports, safety and product labels | Supports product classification, customs and destination-country regulatory compliance. | Before listing/shipment, especially regulated categories | Identify gaps; external specialists verify compliance |
| Commercial invoice, packing list and transport documents | Describe goods, value, quantities and shipment for cross-border clearance. | When shipping export orders | Coordinate inputs with exporter and carrier; not customs broker of record |
| B2B quotation, MOQ and samples specification | Helps buyers compare wholesale prices, lead times, production ability and terms. | Before Alibaba enquiries and RFQs | Prepare catalogue and response workflow under agreed scope |
For official export documentation guidance, consult DGFT, GST/Customs sources and Amazon's exporter-document overview. The checklist is educational and is not tax, customs or legal advice.
Marketplace-specific starting points
Which documents and preparations are different for each marketplace?
Use these as first checks before requesting a quote. Platform requirements can change, and approval is not guaranteed.
| Platform | Initial eligibility and documents | Operating requirement to solve | What Docsico can assist with |
|---|---|---|---|
| Alibaba.com (B2B) | Business verification details, supplier identity, product and factory/trading capability; check current membership and verification options. | Wholesale catalogue, MOQ, samples, RFQ replies, quotations and buyer follow-up. | Supplier-readiness assessment, profile/catalogue work, RFQ process and agreed management. |
| Walmart Marketplace US | India seller route: GSTIN, relevant incorporation/business proof, name/address verification and marketplace experience. | U.S. returns address, acceptable payout provider, suitable catalogue and U.S. fulfilment. | Eligibility and document review, application, catalogue and operations support. |
| Target Plus | Legally registered and operating U.S. business; W-9, EIN and DUNS; selective application. | Domestic U.S. fulfilment/returns and qualified products; India-only business is not eligible as-is. | Readiness evaluation only until seller satisfies platform prerequisites. |
| Amazon.com | Identity/business checks, payout and card setup, product category verification; applicable export documents for goods leaving India. | FBA versus seller fulfilment, import responsibilities, listing compliance, stock and returns. | Onboarding, catalogue, ads and account management in separate scopes. |
| Etsy | India sellers: GSTIN verification and Payoneer for Etsy Payments; identity/business information; setup fee may apply. | Qualifying handmade, vintage or craft-supply listings; international delivery and fee planning. | Shop setup, product content and ongoing agreed support. |
| eBay | Seller identity/business verification and platform-supported payout setup; export documents based on transaction. | Country/site choice, category restrictions, delivery estimates, returns and buyer service. | Registration assistance, listings, shipping settings and management. |
Two high-risk misunderstandings: Walmart Marketplace is not the same as becoming a wholesale supplier to Walmart stores. Target Plus is not open to every India-based seller. We should confirm which opportunity you mean before charging for any onboarding scope.
B2B example · Manufacturer journey
“I manufacture garments in Surat. How do I find wholesale buyers abroad?”
Here is a practical example of the questions Docsico would ask before suggesting Alibaba.com or other B2B sourcing routes.
01 · Business proof
Can you supply consistently?
Product categories, factory or trading role, capacity per month, catalogue, compliance and samples.
02 · Wholesale offer
What are your MOQ and price terms?
Minimum order quantity, sample cost, lead time, packaging, currency, Incoterms and payment arrangements.
03 · Buyer communication
Who replies to RFQs?
Buyer qualification, quotation response, sample approval, follow-up and documentation before shipment.
What Docsico can do
Help assemble a supplier profile, improve catalogue quality, structure quote templates and set up an agreed RFQ/enquiry-management workflow. Alibaba membership and professional export/logistics services are outside agency fees unless expressly included. Buyer enquiries and purchase orders are not guaranteed.
B2C example · Seller journey
“I sell home décor in India. Can I start receiving U.S. orders?”
Yes, potentially—but the right marketplace depends on product eligibility, seller verification, fulfilment and margin, rather than simply opening an account.
01 · Select
Market and product fit
Compare Amazon.com, Walmart, eBay and Etsy where eligible; confirm materials, product rules, price and competition.
02 · Calculate
Delivered cost and returns
Test packaging, international freight, duty/tax responsibility, platform charges, warehouse and return losses.
03 · Launch
Start with a small catalogue
Complete payout and identity setup, publish compliant listings, confirm inventory and handle customer service promptly.
A marketplace account is not permission to ignore destination-country safety, trademark, import or labelling rules. Sellers should validate these with appropriate professionals before sending stock.
Costs explained before you commit
How much will it cost to start selling globally?
No single figure is reliable across six marketplaces. Ask for an itemised estimate covering the following categories before paying.
| Cost category | Examples | Usually paid to |
|---|---|---|
| Docsico service fee | Eligibility assessment, setup, catalogue preparation, account management, ads work and reporting according to quotation. | Docsico |
| Marketplace membership / selling fees | Alibaba supplier subscription where applicable, seller subscription or per-sale referral fees, listing and transaction fees. | Marketplace |
| Compliance and licences | IEC-related services, certification, labels, inspections or professional advice as applicable. | Government / professionals / certifiers |
| Payments and foreign exchange | Payout-provider fees, currency conversion, banking and settlement charges. | Bank / payment provider |
| Shipping and returns | Courier or freight, fulfilment/warehouse, duties, customs, U.S. return arrangements and damaged stock. | Carrier / warehouse / customs providers |
| Promotion | Advertising spend, promotional discounts and creative content production. | Marketplace / ad provider / creative vendor |
Our pricing page provides service information; it is not a guaranteed quote for marketplace memberships, government fees, freight or approvals.
Before you enquire
Before you contact Docsico
Keep these basic details ready so we can understand your business and recommend a suitable B2B or B2C route. You do not need everything finalised — approximate details are enough for an initial discussion.
01
Business details
Business name, PAN and current GST registration status.
02
Selling model
Whether you want B2B wholesale, B2C retail, or both — and which countries interest you.
03
Product information
Product category, approximate SKU count, or the size of your wholesale catalogue.
04
Export readiness
Whether you have an IEC, your target market, and any marketplace preference.
05
Supporting materials
Product images and specifications, minimum order quantity (MOQ) for B2B, and brand authorisation if applicable.
06
Commercial planning
Your approximate budget for setup, inventory, samples, shipping and marketing.
Not ready with everything? That's fine. Docsico can help identify which information is missing and what to prepare next. Never send passwords, OTPs or payment-card credentials in a general enquiry.
09 · Frequently asked questions
Answers before you start exporting.
These answers are general guidance; exact marketplace requirements should be reconfirmed at the time of application.
Can an Indian company sell on Walmart.com?
Eligible India-based businesses can apply through Walmart’s India seller route. Business verification, marketplace experience, compatible payouts, U.S. returns and fulfilment arrangements still matter.
Can Docsico register my India-only company on Target Plus?
Target Plus currently requires a legally registered and operating U.S. business, among other criteria. We should assess eligibility first; an India-only entity should not assume it qualifies.
Is Alibaba.com suitable for a manufacturer selling in bulk?
Alibaba.com is a potential B2B channel for manufacturers, wholesalers and exporters. Prepare product specifications, MOQ, production capacity, sample policy, trade terms and a timely RFQ response process.
Do I need IEC before exporting goods from India?
Generally an Importer Exporter Code is required for commercial imports and exports of goods, subject to statutory exceptions. Confirm your exact transaction and current DGFT requirements.
Do I need GST, AD code and LUT?
GST registration, authorised dealer code procedures and LUT applicability depend on the entity, shipment and tax treatment. Confirm with your tax adviser, bank and export logistics professional.
Can I sell on both B2B and B2C marketplaces?
Yes, subject to eligibility and resources. Wholesale MOQ, buyer negotiation and production workflows differ from B2C consumer delivery, return and listing requirements.
What is the difference between marketplace onboarding and account management?
Onboarding generally covers eligibility, application, verification and launch tasks. Ongoing management covers defined catalogue, operational, advertising and reporting tasks under a separate scope.
Does a membership or account guarantee international orders?
No. Approval, traffic, enquiries and sales depend on multiple factors. Supplier memberships and advertising packages are not guarantees of orders or profitability.
Does Docsico arrange U.S. warehousing and returns?
Docsico may coordinate planning and introductions when included in the proposal. Warehousing, customs, shipping and returns are delivered by the appointed service providers, with separate costs.
Who owns my seller account and payment details?
Your business should retain legal ownership and control. Use approved delegated access where available; never submit passwords, OTPs or full payment-card credentials in a website enquiry.
What documents should I prepare for Alibaba B2B?
Business registration and identity, business address, product catalogue, manufacturing or sourcing credentials, indicative MOQ/pricing and export documentation as applicable.
Which marketplaces work for handmade products?
Etsy may be suitable for products meeting its handmade, vintage or craft-supply policies; eBay, Amazon and Walmart may be alternatives depending on eligibility, category and logistics.
Is Payoneer mandatory for all marketplaces?
No universal rule applies. Etsy currently uses Payoneer for India sellers; payout providers and supported banks differ by marketplace and country.
What will a Docsico quotation include?
We recommend separating an assessment, marketplace onboarding, catalogue setup, paid advertising, management and any specialised export coordination. Exact deliverables, revisions and exclusions should be in writing.
Can Docsico help find B2B wholesale buyers?
Docsico can scope supplier profile and catalogue work, RFQ monitoring and enquiry-management processes. Buyer meetings, purchase orders and contracts cannot be guaranteed.
Can I use my Indian warehouse to ship directly abroad?
Depending on platform and destination, seller-fulfilled cross-border shipping may be possible. Delivery estimates, import duties, returns and buyer experience must be assessed before launch.
What if marketplace verification is rejected?
Docsico can review documented feedback and assist with eligible resubmissions under the agreed scope. Final approval rests with the platform.
How can I get pricing?
Visit Docsico’s pricing page for available service packages or request a scope-specific quotation for your business and target marketplaces.
10 · Tell us about your business
Which global-selling route should you take?
Share your product type, your current business stage and your target markets. Docsico can discuss a suitable scope and what needs verification before onboarding.
- B2B manufacturer or supplier
- B2C brand or online seller
- Both wholesale and retail
Never share passwords, OTPs or full bank/card credentials through an enquiry.
Request a global-selling consultation
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