Focallure

March2025 – August 2025
E-commerce (Nykaa)

Docsico Services Used

🏷️

Nykaa Onboarding
📦

SKU Listing
📊

Account Management
📈

ADS

Challenges Faced by Otabu:

  • Establishing a Strong Presence on Nykaa: As a women's fashion brand offering dresses, palazzos, tops, skirts, and co-ord sets, OTABU required a seamless Nykaa seller onboarding process to establish a professional storefront and expand its reach on one of India's leading fashion marketplaces.
  • Managing Product Listings Efficiently: The brand required continuous account management to ensure product listings remained accurate, well-organized, and updated with complete product information, sizing details, pricing, images, and product attributes.
  • Maintaining Marketplace Compliance: Regular monitoring of the seller account was essential to maintain catalogue accuracy, inventory consistency, pricing updates, and compliance with Nykaa's marketplace guidelines.
  • Enhancing Customer Shopping Experience: OTABU needed a professionally managed catalogue with accurate product information and consistent listing quality to provide customers with a seamless shopping experience and strengthen brand credibility.

    • How Docsico Help Focallure to Grow:-

    1) Understanding Focallure Audience and Product Offerings:+

  • Docsico began by understanding Focallure's brand identity, diverse cosmetics portfolio, and target audience to develop a marketplace strategy that aligned with consumers seeking high-quality, affordable, and trend-driven beauty products.
  • We analyzed the brand's product range, including face makeup, eye makeup, lip products, and beauty essentials, to ensure accurate product categorization and an effective marketplace presentation.
  • Based on the product categories, we organized essential product attributes such as shades, finish, skin type compatibility, ingredients, product benefits, usage instructions, and other key specifications to maintain consistency and accuracy across the product catalog.

    • Otabu

    2) Crafting a Strategic Nykaa Marketplace Plan+

    Great_Customer_Service

  • Docsico developed a structured marketplace strategy tailored to Focallure's business objectives, ensuring a seamless seller onboarding process and efficient marketplace account management.
  • We organized and maintained the product catalog with accurate categorization, complete product information, and marketplace-compliant listings to provide customers with a smooth and engaging shopping experience.
  • Throughout the six-month account management period, our team continuously monitored the seller account, maintained catalog quality, resolved marketplace-related issues, and ensured that listings remained accurate, updated, and aligned with Nykaa's marketplace standards.

    • 3) Dedicated Account Management+

  • Docsico ensured that Focallure's product listings were presented with a clean, visually appealing, and marketplace-friendly layout that reflected the brand's modern cosmetics collection.
  • We focused on showcasing high-quality product images alongside well-structured titles, detailed descriptions, shade information, ingredient details, and complete product specifications, enabling customers to make informed purchasing decisions.
  • Throughout the six-month account management period, Docsico continuously maintained listing quality and presentation standards, ensuring a professional brand presence and an enhanced shopping experience across Nykaa's desktop and mobile platforms.

    • Trademark

    4) Launch and Quality Assurance+

  • Before launching and throughout the six-month account management period, Docsico conducted comprehensive quality assurance checks to ensure Focallure's seller account and product catalog consistently met Nykaa's marketplace standards.
  • We carefully reviewed product listings, titles, descriptions, images, shade variants, ingredients, product attributes, pricing, and category mappings to maintain catalog accuracy, consistency, and a professional marketplace presentation.
  • Through continuous quality checks and proactive account management over six months, Docsico ensured that Focallure maintained a marketplace-ready catalog, delivered a seamless shopping experience, and strengthened customer confidence while supporting the brand's long-term growth on Nykaa.

    • Nykaa Brand

    5)   Marketplace Integration and Seamless Shopping: +

    Photoshoot

  • Complete Nykaa Seller Onboarding: Docsico successfully managed the end-to-end seller onboarding process, ensuring Focallure's seller account was set up in accordance with Nykaa's marketplace requirements for a smooth and hassle-free launch.
  • Dedicated Account Management (6 Months): Our team provided continuous account management for six months, regularly monitoring the seller account, maintaining catalog quality, resolving marketplace-related issues, and ensuring smooth day-to-day marketplace operations.
  • Catalog Maintenance & Marketplace Compliance: We continuously reviewed and updated product information, shade variants, ingredients, product attributes, pricing, and catalog structure to maintain accuracy, consistency, and compliance with Nykaa's marketplace guidelines.

    • Outcome:

    645
    Units Sold
    ₹12.64L
    Revenue Generated
    7.04%
    Click-Through Rate
    14.20
    ROAS
    184 Days
    Timeline
    ×

    Why it worked

    Smooth Nykaa onboarding

    Professional storefront set up

    Organised listings

    Accurate SKUs and catalogue

    Strong ad returns

    14.32 ROAS in 91 days

    Thank you, Otabu

    Proud to be part of your growth. Let's build your next success story.

    Get in touch with Docsico