Cups-in ajio-customerprofile

Cups-In

March 2025 – May 2025
E-commerce (Ajio)

Docsico Services Used

🏷️

ADS

Challenges Faced by Cups-In:

Establishing a Strong Presence on AJIO: As an intimate wear brand, Cup's required a seamless seller onboarding process to establish a professional and credible presence on AJIO while meeting all marketplace requirements.

Managing a Well-Organized Product Catalog: Organizing 10 SKUs with accurate product attributes, size variants, colors, pricing, and category mapping was essential to maintain catalog consistency and provide customers with a seamless shopping experience.

Presenting Intimate Wear Products Effectively: The brand needed professionally structured product listings with accurate titles, detailed descriptions, fabric composition, size information, fit details, care instructions, and product specifications to showcase its lingerie collection effectively.

Ensuring Marketplace Compliance: Cup's required a marketplace-ready catalog that complied with AJIO's listing standards, enabling faster approvals, improved product discoverability, and a strong marketplace presence.

How Docsico Help Cups-In to Grow:-

1) Understanding Cup's-In Audience and Product Offerings:+

Docsico began by understanding Cup's brand identity, lingerie collection, and target audience to develop a marketplace strategy that aligned with customers seeking comfortable, stylish, and high-quality intimate wear.

We analyzed the brand's product portfolio, including bra and panty sets, lingerie essentials, and intimate wear, to ensure accurate product categorization and effective marketplace presentation.

This strategic approach enabled Cup's to showcase its intimate wear collection professionally on AJIO, improving product discoverability, strengthening customer trust, and reinforcing the brand's marketplace presence.

2) Crafting a Strategic AJIO Marketplace Plan+

Docsico developed a structured marketplace strategy tailored to Cup's business objectives, ensuring a seamless seller onboarding process and a strong marketplace presence on AJIO.

We organized and maintained the product catalog with accurate categorization, complete product information, and marketplace-compliant listings to provide customers with a seamless shopping experience.

Our team optimized product titles, descriptions, fabric details, size information, product attributes, and specifications according to AJIO's marketplace standards, ensuring every listing was informative, professional, and customer-focused.

This strategic approach helped Cup's establish a strong marketplace foundation, improve product visibility, and strengthen customer confidence in the brand.

3) Product Listing Structure+

Docsico ensured that Cup's product listings were presented with a clean, elegant, and marketplace-friendly layout that reflected the brand's premium intimate wear collection.

We focused on showcasing high-quality product images alongside well-structured titles, detailed descriptions, fabric information, size guides, and complete product specifications, enabling customers to make informed purchasing decisions.

Product information, including fabric composition, fit, size details, color options, design features, and care instructions, was organized in a consistent and easy-to-read format, providing shoppers with a seamless browsing experience.

4) AJIO Listing Optimization +

Docsico optimized all 10 product listings to meet AJIO's marketplace standards by creating accurate product titles, detailed descriptions, complete product attributes, and fabric specifications that enhanced listing quality and customer experience.

The product catalog was structured with consistent formatting, proper categorization, and marketplace-compliant content, ensuring a professional presentation while meeting AJIO's catalog guidelines.

We ensured that essential product information—including fabric composition, fit, size, color, design features, and care instructions—was accurately organized to help customers make informed purchasing decisions.

5) Launch and Quality Assurance+

Before publishing the product catalog, Docsico conducted comprehensive quality assurance checks to ensure every listing met AJIO's marketplace standards and quality guidelines.

We carefully reviewed product titles, descriptions, images, product attributes, size charts, pricing, specifications, and category mappings to maintain catalog accuracy, consistency, and a professional marketplace presentation.

Each of the 10 SKU listings was verified for accuracy, completeness, and marketplace compliance, helping streamline the approval process while minimizing listing errors and delays.

6) Organizing a Professional Photoshoot with Models: +

Professional 10 SKU Product Listing: We created and uploaded 10 professionally structured product listings with optimized titles, detailed descriptions, accurate product specifications, size information, pricing, and category mapping.

Enhanced Shopping Experience: By providing complete product information and well-structured listings, we helped customers easily explore, compare, and confidently purchase Cup's intimate wear collection on AJIO.

Strong Foundation for Marketplace Growth: Through successful seller onboarding and professionally managed product listings, Docsico helped Cup's establish a credible presence on AJIO, improve product visibility, strengthen customer trust, and build a solid foundation for long-term marketplace growth.

Outcome:

652

Units Sold

₹11.46L

Revenue Generated

7.15^%

Click-Through Rate

7.34

ROAS

92 Days

Timeline

Why it worked

Smooth Ajio onboarding

Professional storefront set up

Organised listings

Accurate SKUs and catalogue

Strong ad returns

7.34 ROAS in 92 days

Thank you, Cups-in

Proud to be part of your growth. Let's build your next success story.

Get in touch with Docsico