Cellbell Customer Profile

May 2024
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Docsico Services Used

💻

Website Design & development
📊

Digital Marketing
📣

Social Media Marketing
🌐

Search Engine Optimization (SEO)

Challenges Faced by Cellbell :

  • Creating a Strong Digital Furniture Presence: Cellbell needed a professional e-commerce platform capable of showcasing its extensive range of ergonomic seating and workspace products.
  • Organizing a Diverse Product Catalogue: With categories including gaming chairs, executive chairs, luxury chairs, boss chairs, staff chairs, study chairs and standing desks, the website required a clear and scalable navigation structure.
  • Simplifying Product Discovery: Customers needed multiple ways to find suitable chairs based on their requirements, including back support, profession, features, price and seating preferences.
  • Communicating Comfort & Product Features: Since ergonomic chairs involve comfort, support and functional features, the website needed to present product information clearly to help customers make informed purchasing decisions.

    • How Docsico Help Cellbell :-

    1) Understanding Cellbell's Brand & Product Portfolio+

  • Docsico first analyzed Cellbell's brand positioning and product portfolio to understand how its focus on ergonomic comfort, office seating and gaming experiences could be effectively represented online.
  • The website features a wide range of products, including Gaming Chairs, Executive Chairs, Luxury Chairs, Boss Chairs, Basic Chairs, Study Chairs and Standing Desks.
  • This understanding helped establish a structured digital experience capable of serving different customer needs, from home offices and professional workspaces to gaming setups.

    • Otabu

    2) Strategic E-Commerce Website Structure+

    Great_Customer_Service

  • Docsico created a structured e-commerce experience where customers can navigate Cellbell's products through clearly defined collections and product categories.
  • The website organizes products through categories such as Gaming Chairs, Signature Chairs, Executive Chairs, Basic Chairs, Luxury Chairs and Boss Chairs, making it easier for customers to explore relevant seating options.
  • The navigation also supports product discovery based on factors such as Back Support, Profession, Price, Features, Problems, Height and Weight, creating multiple pathways for customers to find suitable products.
  • This structured approach provides a scalable foundation for managing Cellbell's growing catalogue.

    • 3) UI/UX Design & Visual Product Presentation+

  • Docsico focused on creating a modern and product-focused interface that highlights Cellbell's diverse seating solutions.
  • Featured products and popular chair collections are prominently displayed, allowing visitors to quickly discover products such as ergonomic office chairs, executive chairs and gaming chairs.
  • Product cards clearly present product imagery, pricing, discounts and customer reviews, helping visitors compare and evaluate products while browsing.

    • Trademark

    4) Product Page & Information Architecture +

    PPT Approval

  • Docsico structured the product experience to provide customers with essential information before making a purchase.
  • Individual products communicate important features related to ergonomic seating, lumbar support, back support, adjustability and intended usage. Products such as the ErgoGlide Executive Chair and Berlin C190 highlight their comfort and ergonomic positioning
  • This information architecture helps customers understand the functional benefits of different chairs and select products according to their personal or professional requirements.

    • 5) Customer Engagement & Brand Experience+

  • Docsico incorporated customer-focused elements into the website to strengthen trust and engagement throughout the shopping journey.
  • Customer reviews and verified purchase feedback are displayed alongside products, providing visitors with additional confidence while evaluating different seating solutions.
  • The website also features dedicated experiences and collections designed around specific audiences, including Indian Gamers and workspace-focused customers.

    • Myntra Brand

    6)Complete E-Commerce Experience & Website Optimization +

    Photoshoot

  • Docsico brought together Cellbell's product catalogue, category navigation, product presentation and customer-support resources into a unified e-commerce experience.
  • The website includes search, account functionality, wishlist, cart and checkout features, helping customers move smoothly from product discovery to purchase.
  • Support resources such as FAQs, warranty registration, warranty terms, order tracking, refund policies, contact options and corporate orders were also incorporated to support customers before and after their purchase.

    • Outcome:

    742
    Units Sold
    ₹13.59L
    Revenue Generated
    10.25%
    Click-Through Rate
    8.42
    ROAS
    92 Days
    Timeline
    ×

    Why it worked

    Smart structure

    Easy navigation across products

    SEO-first approach

    1683 organic Traffic in 92 days

    Clear UX

    Better product information

    Thank you, Cellbell

    Proud to be part of your growth. Let's build your next success story.

    Get in touch with Docsico