Cellbell Customer Profile

May 2024
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Docsico Services Used

📣

Social Media Marketing
📊

Digital Marketing
💻

Website Design & development
🌐

Search Engine Optimization (SEO)

Challenges Faced by Cellbell :

  • Building stronger brand visibility for Cellbell across Instagram, Facebook, and Google Ads.
  • Increasing reach, engagement, website visits, link clicks, and audience growth through digital marketing campaigns.
  • Generating measurable leads and conversions through targeted paid advertising.
  • Managing multiple campaigns and monitoring campaign-level performance to identify effective audiences, creatives, and objectives.
  • Improving digital marketing performance through a combination of social media campaigns and Google Performance Max advertising.

    • How Docsico Help Cellbell :-

    1) Social Media Reach, Engagement & Audience Growth +

  • The social media strategy focused on increasing brand visibility, audience reach, content interactions, website traffic, link clicks, and follower growth across Meta platforms.
  • During the reported period from 1 may 2024 to 31 July 2024, the Meta performance dashboard recorded 475.4K reach, 2.9K content interactions, 3.2K link clicks, 3.6K visits, and 156 follows.
  • Facebook reach achieved 22.1K against a 15.3K goal, representing 145% goal achievement, while Instagram recorded 112.3K reach against a 323.6K goal.
  • The dashboard also showed significant growth in key engagement metrics, including 18.9K% growth in content interactions, 785.5% growth in link clicks, 1.2K% growth in visits, and 457.1% growth in follows.

    • Otabu

    2) Google Ads & Conversion-Focused Digital Marketing +

    Great_Customer_Service

  • Google Ads was used as a performance-focused channel through a Performance Max campaign to generate measurable conversions and reach audiences interested in Cellbell's products.
  • The Google Ads Insights dashboard recorded a 25% increase in conversions, with 23,500 total conversions shown during the reporting period. The campaign recorded an actual CPA of ₹350, while the dashboard reported 5.50% cost change.
  • Audience and consumer-interest insights were also used for optimization, with signals focused on categories such as Luxury Chairs, Office Chairs, and Gaming Chairs. The asset-group view showed +25% conversion growth and 1,525 conversions per listed asset group.

    • 3) Paid Social Media Campaigns & Lead Generation +

  • Multiple Meta advertising campaigns were managed to drive link clicks, leads, reach, and customer actions. Campaign performance was monitored based on delivery status, bidding strategy, budget, results, and reach.
  • The campaign dashboard shows several measurable outcomes, including 72 link clicks, 254 link clicks, 680 On-Facebook leads, 207 link clicks, 352 link clicks, and 118 link clicks across individual campaigns.
  • The campaigns also generated substantial audience exposure, with individual campaign reach figures including 8,624, 32,418, 54,210, 18,904, 27,600, and 12,450.
  • This campaign-level monitoring helped track which advertisements were generating measurable customer actions and provided data for ongoing campaign optimization.

    • Trademark

    Outcome:

    742
    Units Sold
    ₹13.59L
    Revenue Generated
    10.25%
    Click-Through Rate
    8.42
    ROAS
    92 Days
    Timeline
    Visit Cellbell website
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    Why it worked

    Efficient ad spend

    10.25 ROAS across all campaigns

    Focused collections

    Chair , Office chair & Gaming chair

    Better conversions

    More visitors turn into buyers

    Thank you, Cellbell

    Proud to be part of your growth. Let's build your next success story.

    Get in touch with Docsico