beaatho-socialmedia-customerprofile

Beaatho Customer Profile

December 2024

Docsico Services Used

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Social Media Marketing

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Digital Marketing

Challenges Faced by Beaatho :

Building a stronger digital presence for BeaatHo across Instagram, Facebook, and paid advertising platforms.

Increasing brand awareness and audience reach for its gaming chairs, office chairs, and executive chairs category.

Driving measurable engagement, landing page visits, leads, link clicks, and customer actions through targeted Meta campaigns.

Managing multiple paid campaigns while monitoring reach, impressions, CTR, clicks, leads, and campaign performance.

Improving conversion performance through Google Performance Max while monitoring advertising costs and CPA across different chair product categories.

How Docsico Help Beaatho :-

1) Social Media Reach, Engagement & Audience Growth +

The social media strategy focused on increasing BeaatHo's brand visibility, audience reach, content interactions, website visits, link clicks, and follower growth across Meta platforms.

During the reported period from 1 December 2024 to 31 May 2025, the Meta performance dashboard recorded 100K reach, 1.5K content interactions, 3K link clicks, 2K visits, and 300 follows.

The dashboard also recorded 20% growth across reach, content interactions, link clicks, visits, follows, and the reported social performance metrics.

Facebook reach was 100K against a 200K goal, while Instagram reach was also 100K against a 200K goal.

2) Paid Social Media Campaigns & Lead Generation +

Multiple Meta campaigns were managed to promote BeaatHo's chair products and generate measurable customer actions through engagement, landing page views, leads, and link clicks.

The campaign dashboard shows five campaigns with a combined 6,650 total results, 100K accounts reached, 147,778 impressions, and 3,000 total link clicks.

The campaigns included: Instagram Post: Brand Awareness — 2,100 post engagements, 30K reach, 44,444 impressions and 2,000 link clicks. Remarketing Campaign — 1,650 landing page views, 20K reach, 29,630 impressions and 1,333 link clicks. Offers & Discounts Campaign — 800 On-Facebook leads, 20K reach, 29,630 impressions and 1,333 link clicks. Brand Awareness Campaign — 500 link clicks, 15K reach, 22,222 impressions and 667 link clicks.

3) Google Ads & Conversion-Focused Digital Marketing +

Google Ads was used through a Performance Max campaign to generate measurable conversions for BeaatHo's chair product categories.

During the reported period from 1 December 2024 to 31 May 2025, the campaign recorded 935 conversions.

The campaign generated ₹2,02,500 total cost, with an Actual CPA of ₹216.58 per conversion. The Performance Max campaign budget shown in the dashboard was ₹2,000/day.

Google Ads audience insights showed interest in Gaming Chairs, Office Chairs, and related chair categories. The campaign also used product-specific asset groups to track conversion performance..