Ayurjeet Customer Profile

May 2024
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Docsico Services Used

📣

Social Media Marketing
📊

Digital Marketing
💻

Website Design & development
🌐

Search Engine Optimization (SEO)

Challenges Faced by Ayurjeet :

  • Building a stronger digital presence for Ayurjeet across Instagram, Facebook, and paid advertising platforms.
  • Increasing brand awareness and audience reach for its Ayurvedic wellness, immunity, stress relief, and hair care products.
  • Driving measurable website purchases, website traffic, link clicks, leads, and customer actions through targeted Meta campaigns.
  • Managing multiple paid campaigns while monitoring reach, engagement, website purchases, clicks, and campaign performance.
  • Improving conversion performance through Google Performance Max while controlling advertising costs and CPA.

    • How Docsico Help Ayurjeet :-

    1) Social Media Reach, Engagement & Audience Growth +

  • The social media strategy focused on increasing brand visibility, audience reach, content interactions, website visits, link clicks, and follower growth across Meta platforms.
  • During the reported period from May 2024 to July 2024, the Meta performance dashboard recorded 698.4K reach, 24.8K content interactions, 92.8K link clicks, 64.8K visits, and 400 followers.
  • The dashboard also recorded 32% growth in reach, 28% growth in content interactions, 35% growth in link clicks, 42% growth in visits, and 30% growth in followers.
  • Facebook reach was 286.4K against a 350K goal, while Instagram reach was 412.7K against a 500K goal.

    • Otabu

    2) Paid Social Media Campaigns & Website Purchases +

    Great_Customer_Service

  • Multiple Meta campaigns were managed to promote Ayurjeet's Ayurvedic wellness and personal-care products and generate measurable customer actions.
  • The campaign dashboard shows five campaigns with results including 1,600 website purchases, 420 link clicks, 380 On-Facebook leads, 310 link clicks, and 290 link clicks.
  • The campaigns included: Web Leads Campaign 12/11 — 1,600 website purchases, 698.4K reach and ₹200 daily budget. Instagram Post: Unlock the Power of Google Ads — 420 link clicks, 286.4K reach and ₹30,000 daily budget. Amazon.com 01/10 — 380 On-Facebook leads, 254.8K reach and ₹200 daily budget. Instagram Post: Unlock Your Business Potential — 310 link clicks, 198.6K reach and ₹200 daily budget.

    • 3) Google Ads & Conversion-Focused Digital Marketing +

  • Google Ads was used through a Performance Max campaign to generate measurable conversions across Ayurjeet's Ayurvedic wellness product categories.
  • During the reported period from 1 May 2024 to 31 July 2024, the campaign recorded 1,600 conversions, representing a 48% increase.
  • The campaign generated ₹28000 total cost, with the dashboard showing an 18% decrease in cost. The Actual CPA was ₹17.50, showing a 27% decrease in CPA.
  • Audience insights identified growing interest in Ayurvedic Wellness and Immunity Booster categories, along with audience signals related to Ayurvedic Products and Stress Relief.

    • Trademark

    Outcome:

    1600
    Units Sold
    ₹18.36L
    Revenue Generated
    5.10%
    Click-Through Rate
    6.49
    ROAS
    92 Days
    Timeline
    ×

    Why it worked

    Efficient ad spend

    6.49 ROAS across all campaigns

    Focused collections

    Body Toing , Pain Relief and Hair & eye Care

    Better conversions

    More visitors turn into buyers

    Thank you, Ayurjeet

    Proud to be part of your growth. Let's build your next success story.

    Get in touch with Docsico