When Vamsee first connected with us, they were already selling on Amazon and Flipkart. However, they were confused about where to start. We suggested that they venture into Amazon.in, a premium fashion platform. Their primary goals were to:

• Create a recognizable and appealing brand identity.
• Understand how to tailor their product offering for this new audience.

Our first step was to sit down with the client and gain a deep understanding of their business model, product line, and vision. Based on this, we developed a strategy that would set them apart on Amazon.in, a platform known for curated and trendy fashion items.

Since Vamsee had no established brand name or logo at the time of consultation, Docsico began with the basics:

• Brand Name: We brainstormed and proposed various names that would appeal to their target audience, considering their traditional men’s clothing line.
• Logo Design:After the name was finalized, we designed a sleek, traditional yet modern logo that captured the essence of their product—ethnic wear for men that blends tradition with contemporary style.

Once the brand name and logo were in place, we immediately applied for trademark registration. This step was crucial to ensure the brand was legally protected and had exclusive rights to its name and logo, preventing potential legal disputes down the road.

Given that Vamsee’s manufacturing costs were relatively high due to the quality of the kurtas and pajamas, we analyzed various platforms and concluded that Amazon.in was the best option. Here's why:

• Amazon.in's Customer Base: Amazon.in's customer base is known for purchasing premium fashion products, making it the ideal platform for selling higher-priced items like Vamsee's.
• Trend Analysis:At the time, men’s kurta-pajama sets were trending, especially during the festive seasons. We advised Vamsee to focus on these items to capitalize on the growing demand.
• Amazon.in onboarding.

Additionally, we worked with Vamsee on refining their product design, ensuring their kurtas and pajamas would meet both current fashion trends and customer expectations on Amazon.in. This step was key to helping them stand out in a crowded market.

Once the brand identity and product line were defined, we crafted a detailed action plan that covered the following:

• Amazon.in Approval Process:We submitted a brand presentation (PPT) to Amazon.in, which showcased Vamsee’s unique value proposition, brand vision, and product quality. This was an essential step in securing Amazon.in’s approval to onboard the brand.

Securing Amazon.in’s approval for Vamsee’s brand required adherence to strict guidelines:

• Product Shoot: Docsico arranged a professional photoshoot with models to ensure the products were displayed most appealingly. The quality of these images is crucial to meeting Amazon.in’s high standards.
• Approval of Visual Content: The images and content were submitted to Amazon.in for review. Once approved, Vamsee was ready to move forward.

With the agreement in place, Docsico assisted Vamsee in completing the technical aspects of onboarding:

• Amazon.in Bag: We ensured that all of Vamsee's products were properly integrated into Amazon.in’s back-end systems, known as the Amazon.in Bag. This step involved providing accurate product details, images, and stock availability.
• Product Listing: We created optimized listings for each of Vamsee’s products, focusing on appealing descriptions, appropriate keywords, and compelling visuals to capture customer interest.

After the products were listed, our next step was to ensure that they gained visibility on the platform. Here's how we executed this:

• SEO & Keyword Research: We conducted in-depth keyword research to identify the most relevant and high-traffic keywords for men’s kurta and pajama sets. This helped Vamsee's products rank higher in search results on Amazon.in.
• Promotions:We launched various promotional campaigns on Amazon.in to increase visibility and boost sales. This included running discounts, partnering with influencers, and other platform-specific marketing activities.

Beyond Amazon.in, Docsico provided Vamsee with omnichannel marketing services to boost their brand presence across the web:

• Google Ads: We ran targeted Google Ads campaigns that drove traffic to their Amazon.in store.
• Social Media Marketing: We managed their social media channels, creating engagement campaigns that built brand awareness and drove conversions.
• Influencer Marketing: We also connected Vamsee with relevant influencers who helped promote their kurtas and pajama sets, boosting both credibility and visibility in the market.