Adaara Customer Profile

May 2024
Profile Image

Docsico Services Used

📣

Social Media Marketing
📊

Digital Marketing
💻

Website Design & development
🌐

Search Engine Optimization (SEO)

Challenges Faced by Adaara :

  • Creating a premium and organized digital presence for a multi-brand ethnic fashion e-commerce platform.
  • Managing a very large product catalogue across numerous Pakistani and South Asian fashion designers.
  • Making it easy for customers to discover products based on designer, category, collection, occasion, and clothing type.
  • Creating a smooth online shopping experience while communicating offers, product details, availability, and new collections clearly.

    • How Docsico Help Adaara :-

    1) Understanding Adaara Ethnic's Brand & Product Portfolio+

  • The website was structured around a wide range of ethnic and contemporary fashion collections from multiple designers.
  • Adaara features designers such as Sana Safinaz, Hussain Rehar, Baroque, Zara Shahjahan, Farah Talib Aziz, Maria B, Sapphire, Niamia, Ethnc, and many others, creating a diverse multi-brand fashion portfolio.

    • Otabu

    2) Strategic E-Commerce Website Structure+

    Great_Customer_Service

  • A comprehensive navigation system was developed to help customers explore the extensive catalogue efficiently.
  • The website provides dedicated sections for Sale, Ready To Ship, The New Edit, Brands, Ready To Wear, Unstitched, and Shop By Category.
  • Categories also include Casuals, Festive / Bridal, Summer Collection, Winter Collection, and Accessories.

    • 3) UI/UX Design & Product Presentation+

  • The website uses a fashion-focused visual presentation to showcase individual outfits and collections.
  • Product cards clearly display product imagery, designer name, pricing, availability, and shopping options, allowing customers to browse large collections while maintaining a consistent e-commerce experience.

    • Trademark

    4) Product Information & Shopping Experience +

    PPT Approval

  • Adaara provides customers with multiple ways to discover products, including designer-based browsing, category-based shopping, new arrivals, best sellers, and collection-focused navigation.
  • The extensive catalogue contains thousands of products, making structured filtering and product categorization important parts of the shopping experience.

    • 5) New Collections & Customer Engagement+

  • The The New Edit section highlights new designer collections and seasonal launches, giving customers a dedicated destination for discovering the latest fashion.
  • The website also features best-selling products and promotional communication such as a first-purchase discount and additional prepaid-order offer.

    • Myntra Brand

    6) Complete E-Commerce Experience & Website Optimization +

    Photoshoot

  • The website brings together multi-brand discovery, category navigation, designer collections, product browsing, new arrivals, best sellers, sale sections, accessories, and online shopping into one complete fashion marketplace experience.
  • This structure helps customers move from discovering a designer or collection to exploring individual products and making an online purchase.

    • Outcome:

    1240
    Units Sold
    ₹1 Cr
    Revenue Generated
    7.12%
    Click-Through Rate
    10.00
    ROAS
    92 Days
    Timeline
    ×

    Why it worked

    Smart structure

    Easy navigation across products

    SEO-first approach

    9,000+ organic Traffic in 92 days

    Clear UX

    Better product information

    Thank you, Adaara

    Proud to be part of your growth. Let's build your next success story.

    Get in touch with Docsico