Adaara Customer Profile

May 2024
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Docsico Services Used

📣

Social Media Marketing
📊

Digital Marketing
💻

Website Design & development
🌐

Search Engine Optimization (SEO)

Challenges Faced by Adaara :

  • Building a stronger digital presence for Adaara Ethnic across Instagram, Facebook, and paid advertising platforms.
  • Increasing brand awareness and audience reach while promoting ethnic wear, designer suits, festive collections, unstiched suits, and bridal wear.
  • Driving measurable website traffic, link clicks, profile visits, purchases, and conversions through targeted Meta campaigns.
  • Managing multiple paid campaigns while monitoring reach, impressions, link clicks, purchases, conversion value, and overall campaign performance.
  • Improving conversion performance through Google Performance Max while monitoring advertising costs, CPA, audience interest, and product-category performance.

    • How Docsico Help Adaara :-

    1) Social Media Reach, Engagement & Audience Growth +

  • The social media strategy focused on increasing Adaara Ethnic's brand visibility, audience reach, website traffic, link clicks, profile visits, organic users, and conversion growth across Meta platforms.
  • During the reported period from 1 May 2024 to 31 July 2024, the performance dashboard recorded 12,480 website clicks, 1,75,320 impressions, 9,320 organic users, 1,240 conversions/orders, 6,300 link clicks, and 3,300 profile visits.
  • The dashboard recorded 28.6% growth in website clicks, 34.7% growth in impressions, 26.3% growth in organic users, 31.8% growth in conversions, and 20% growth in link clicks and profile visits.
  • Facebook reach was 42.5K against a 75K goal, while Instagram reach was 68.1K against a 120K goal, representing approximately 56–57% progress toward the displayed goals.

    • Otabu

    2) Paid Social Media Campaigns & Purchase Generation +

    Great_Customer_Service

  • Multiple Meta campaigns were managed to promote Adaara Ethnic's collections and generate measurable website actions and purchases.
  • The campaign dashboard shows six campaigns with a combined 12,480 link clicks, 1,75,320 accounts reached, ₹1,33,470 total spend, 482 total orders, and ₹1,00,00,000 total purchase conversion value.
  • The displayed campaign dashboard reports 12,480 total link clicks, 1,75,320 accounts reached, 482 total orders, and ₹1,00,00,000 total revenue.

    • 3) Google Ads & Conversion-Focused Digital Marketing +

  • Google Ads was used through a Performance Max campaign to generate measurable conversions for Adaara Ethnic's ethnic-wear product categories.
  • During the reported period from 1 May 2024 to 31 July 2024, the Google Ads dashboard recorded 1,240 total conversions, with ₹10,00,000 total cost and an Actual CPA of ₹806 per conversion.
  • The dashboard also recorded a 31.8% increase in conversions compared with the previous period. Consumer-interest insights indicated that searches for “adaara ethnic” and related categories increased by 34.7%.
  • The Google Ads insights also indicated that newly added ad assets were associated with a 28.6% increase in conversions, according to the dashboard's change-history insight.

    • Trademark

    Outcome:

    1240
    Units Sold
    ₹1cr
    Revenue Generated
    7.12%
    Click-Through Rate
    10.00
    ROAS
    92 Days
    Timeline
    Visit Adaara Ethnic website
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    Why it worked

    Efficient ad spend

    10.00 ROAS across all campaigns

    Focused collections

    Bridal, festive & unstitched suits

    Better conversions

    More visitors turn into buyers

    Thank you, Adaara

    Proud to be part of your growth. Let's build your next success story.

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