Jivanis Customer Profile
E-commerce (Etsy)
Jivanis:
Jivanis a brand selling long coats and jackets, faced unique challenges due to the nature of their business. All their products were imported from Hong Kong, Bangkok, and China, which meant longer shipping times and various logistical hurdles, such as delays at customs or container hold-ups. To overcome these obstacles, Docsico recommended Etsy as the best platform for their business due to its flexible dispatch timelines and ability to accommodate international products.
Here’s a detailed breakdown of how Docsico provided end-to-end solutions for Jivanis to help them establish a successful presence on Etsy.
1) Understanding Jivanis Unique Challenges: +
The first step was to understand Jivanis business model and the particular challenges they faced, such as:
- Long Dispatch Times: Since Jivanis imported all its products, dispatching orders within a short time was impossible. Shipping products to India typically took 20 to 25 days, and sometimes, delays occurred due to customs or logistical issues.
- Return and Refund Concerns: Given the international nature of their business, Jivanis was concerned about the potential costs of customer returns or RTOs (Return to Origin). They wanted a platform that would not heavily penalize them for customer returns or late deliveries caused by external factors.
2) Recommending Etsy as the Ideal Platform: +
After reviewing Jivanis business needs, Docsico recommended Etsy as the best platform for several reasons:
- Longer Dispatch Time Allowed: Etsy offered a more flexible dispatch timeline, which was essential for Jivanis since their products took time to arrive from overseas. Etsy allowed them a dispatch window of 22 days, fitting perfectly with their shipping schedules.
- Negotiating Favorable Terms: Docsico negotiated with Etsy on Jivanis behalf, ensuring that customer return charges and RTO (Return to Origin) fees were either waived or significantly reduced. This minimized the financial risk for Jivanis in case of returns or logistical delays.
3) Creating a Plan of Action: +
After determining the best platform for Jivanis, Docsico created a comprehensive Plan of Action to launch the brand on Etsy. The plan included the following steps:
- Trademark Registration
- Etsy Brand Presentation (PPT)
- The brand presentation was designed to align with Etsy’s premium marketplace positioning, showcasing Jivanis as a brand that brings international fashion trends to Indian consumers.
- Etsy Brand Approval
Jivanis needed to secure its brand identity, so Docsico handled the trademark registration process for it. This was crucial to protecting the brand name and preventing any legal issues down the line.
A detailed brand presentation is required by Etsy to evaluate new sellers. Docsico has developed a professional and visually appealing brand presentation that highlights Jivanis product line (long coats and jackets), its international sourcing, and the premium quality of the products.
Once the presentation was submitted, Docsico worked closely with Etsy to secure brand approval. This approval was crucial for moving forward with product listings and other onboarding processes.
4) Professional Photoshoot of Products: +
One of the unique aspects of Jivanis business was that all products were sourced and shot in China. To ensure the products met Etsy’s image quality standards, Docsico arranged for a professional photoshoot overseas.
- Model Photography: Jivanis jackets and long coats were shot on professional models in China to match Etsy's high standards for product images.
- Quality Control: Docsico ensured that all images were optimized to meet Etsy’s requirements for resolution, styling, and aesthetic appeal.
5) Etsy Agreement and Partnership: +
After the product images were approved, Jivanis entered the agreement stage with Etsy. Docsico guided them through every step, including:
- Signing the Agreement: Docsico explained all terms of the agreement to Jivanis, ensuring they understood the responsibilities, payment structures, and logistics involved.
- Etsy Bag Step: This involved Jivanis completing the final steps to become an official seller on Etsy, with Docsico handling the Etsy Bag process, ensuring everything complied with Etsy’s guidelines.
6) Listing and Product Optimization: +
Once the formalities were complete, Docsico took charge of the product listing process, ensuring that Jivanis coats and jackets were listed in a way that maximized visibility and sales potential.
- Product Descriptions: We crafted SEO-optimized product descriptions that highlighted the unique features of Jivanis products, such as the fact that they were sourced internationally and made with high-quality materials.
- Keyword Research: We conducted thorough keyword research to ensure that Jivanis products appeared in relevant search results on Etsy.
7) Promotions and SEO: +
After the listings were live, Docsico focused on driving traffic and boosting sales through various marketing strategies:
- In-Platform Promotions: We launched promotional campaigns, such as discounts and flash sales, to increase initial traction and drive awareness among Etsy’s customer base.
- SEO and Keyword Optimization: We continuously monitored the performance of product listings and updated the keywords to improve search rankings and visibility.
8) Ongoing Support and Optimization: +
Docsico provided continuous support to Jivanis even after their initial launch, helping them scale and grow their presence on Etsy:
- Performance Tracking: : We provided Jivanis with regular reports on their product performance, helping them make data-driven decisions about stock management and marketing strategies.
- Logistics Support: We worked with Jivanis to help streamline their logistics, ensuring that any issues with delayed shipments or customs were handled efficiently.
The Outcome:
By working with Docsico, Jivanis was able to overcome the many logistical challenges that come with sourcing and selling international products. The successful collaboration resulted in:
- Timely Dispatches: Docsico helped Jivanis cut down their dispatch time to 22 days, allowing them to meet Etsy’s delivery standards despite long shipping times.
- Favorable Terms: We successfully negotiated with Etsy to waive RTO and customer return charges, which helped Etsy’s minimize the financial impact of returns.
- Increased Visibility and Sales: With Docsico’s SEO and marketing efforts, Jivanis jackets and long coats gained high visibility on Etsy, leading to increased sales and a solid foothold in the Indian market.
- International Product Approval:Despite the products being shot in China, Docsico ensured the images and listings met Etsy’s quality standards, leading to quick approval and minimal delays.
Conclusion:
Docsico’s comprehensive and hands-on approach allowed Jivanis to overcome the challenges of selling internationally sourced products on a premium Indian platform. By managing every aspect from brand creation to logistics, Docsico ensured that Jivanis could successfully penetrate the Indian market via Etsy while optimizing costs, delivery times, and customer satisfaction.
Results:
- Jivanis saw a remarkable boost in product visibility and engagement, becoming more prominent in Etsy’s women’s fashion category.
- Within three months, Jivanis experienced consistent sales growth of 9.5 lakhs per month, high customer engagement, and positive feedback, positioning the brand for long-term success.