PPC (Pay-Per-Click) is a performance-based advertising model where you pay only when someone clicks your ad. On platforms like Amazon, Flipkart, and Myntra, this often comes under names like:

• 🛍️ Amazon Sponsored Ads
• 📦 Flipkart Product Listing Ads (PLA)
• 👗 Myntra Ads & Brand Visibility Boosters

Through PPC, you can target high-intent buyers, increase product visibility, and improve organic ranking over time.

Let’s face it. Listing your product on a marketplace is just the first step. The competition is fierce. Here's why PPC is non-negotiable:

• 📊 1. Marketplace Search is Pay-to-Play
• Most platforms prioritize paid listings over organic ones. No PPC = less visibility.
• 🎯 2. Targeted Reach = Faster Sales
• Instead of waiting for people to find your listing, PPC lets you reach buyers who are actively searching.
• 🚀 3. Boost Organic Rank
• Sales generated through PPC ads contribute to your organic ranking. More sales = better position.
• 📈 4. Trackable ROI
• Every rupee spent on ads gives back measurable results clicks, conversions, ROAS, ACoS, etc.

Docsico is a trusted Amazon.in, Amazon.com, Flipkart, eBay, Ajio & Myntra partner. Here's how PPC works on each platform:

🛒 Amazon.in & Amazon.com

• Sponsored Products
• Sponsored Brands
• Sponsored Display Ads
• DSP Campaigns (for advanced remarketing)

📦 Flipkart

• PLAs (Product Listing Ads)
• Smart Campaigns
• Event-Based Boosting (Big Billion Days, Festive Sales)

👗 Myntra

• Brand Promotion Campaigns
• Visibility Boosters (great for fashion brands)
• StyleCast & TrendPush Ads

🧵 Etsy & eBay

• Etsy Ads for handmade/artisanal items
• eBay Promoted Listings (Standard + Advanced)

Example: A textile wholesaler in Ring Road ran Amazon Sponsored Ads targeting bulk kurti buyers. Within 4 weeks, their monthly order volume increased by 220%.

We’ve worked with hundreds of sellers from Surat, managing over ₹50 Cr in cumulative GMV. Here’s our approach:

• ✅ 1. Marketplace Audit

• We review your product listings, performance history, pricing, and competition.

• ✅ 2. Goal-Based PPC Strategy

• Want awareness, sales, or new product launch support? We build custom campaigns based on your goals.

• ✅ 3. Product & Keyword Segmentation

• We segment high-margin products and create granular ad groups with high-converting keywords.

• ✅ 4. Budget Control & Bid Optimization

• We make your budget work harder using data, A/B testing, and algorithmic bidding.

• ✅ 5. Weekly Reporting & Scale Strategy

• Transparent insights into impressions, clicks, CTR, sales, ACoS, ROAS, and performance tuning.

👔 Client: Men's Ethnic Wear Seller from Udhna

🎯 Challenge: Low visibility during festive season

💡 Solution: Sponsored Products + Sponsored Brands

📈 Result:

• 3.5x sales growth during Navratri
• 28% ACoS (below target)
• 72% higher organic sales post campaign

🎒 Client: Surat-based women’s handbag seller

🎯 Challenge: New seller with low discoverability

💡 Solution: Myntra Brand Boosting Campaign + SEO

📈 Result:

• First 100 orders in 10 days
• Featured in StyleCast section
• Repeat order rate of 42%

To launch your ads, make sure you have:

• ✔️ GST-registered business
• ✔️ Marketplace seller account (Amazon, Flipkart, etc.)
• ✔️ Product catalog with images and pricing
• ✔️ Access to campaign manager (Docsico helps with setup)

For Amazon/Flipkart, you can start with as low as ₹500/day, though we recommend ₹1000-₹3000/day for effective results.

Initial results appear within 3–5 days, but real performance optimization takes 2-4 weeks.

Yes, but it’s better to maintain a consistent presence to build ranking. We offer festival-only packages too.

Absolutely. Our success comes from combined ad + listing optimization.

• ACoS = Ad Cost of Sales (lower is better)
• ROAS = Return on Ad Spend (higher is better)

Yes, we allow complete control and transparency on product segmentation.

Yes! Increased traffic from ads boosts your listing rank, helping organic growth.