Zaverix – Everyday Fine Jewelry with a Luxe Touch
Summary - What Docsico Did:
- Positioned Zaverix as a premium, everyday fine jewelry brand for modern Indian women.
- Built a mobile-first, boutique-style website highlighting collections, bestsellers, and seasonal drops.
- Designed high-quality lifestyle and product visuals to showcase craftsmanship and style.
- Implemented a smooth D2C e-commerce experience: wishlist, zoom, gift packaging, and easy checkout.
- Optimized SEO, keywords, and metadata to attract organic traffic.
- Conducted QA, performance testing, and website launch support.
- Ran digital campaigns for collection launches, influencer collaborations, and email marketing.
- Improved engagement, conversions, and brand perception online.
1. Understanding Brand & Audience+
Goal: Connect with modern women seeking stylish, minimal jewelry for everyday wear.
What We Did: Studied competitors, customer personas, and jewelry preferences.
Result: Clear direction for website design, content, and collection strategy.
2. Website Strategy & Planning+
Goal: Structure the site for easy browsing and seamless shopping.
What We Did: Designed sitemap, categorized products by type, metal, and style; mobile-first UX; collection-based storytelling.
Result: Intuitive navigation that promotes discovery and smooth checkout.
3. Brand Identity & Visual Design+
Goal: Reflect premium, feminine, and modern aesthetics.
What We Did: Selected blush-toned color palette, serif typography, clean layouts, hover effects, and consistent UI.
Result: Elevated online presence, reinforcing brand luxury and approachability.
4. UX/UI & Shopping Experience +
Goal: Make browsing and buying effortless and enjoyable.
What We Did: Quick product previews, filters by metal/type/style, highlight bestsellers and new arrivals, product pages with zoom, size guides, and styling tips.
Result: Higher engagement, longer sessions, and improved conversion rates.
5. Visual Content & Photography +
Goal: Showcase craftsmanship, delicacy, and lifestyle appeal.
What We Did: Studio and lifestyle photoshoots, optimized hover and product placement, close-ups for detail emphasis.
Result: Improved visual storytelling, stronger product perception, and click-worthy discovery.
6. SEO & Content Optimization +
Goal: Improve organic traffic and search visibility.
What We Did: Keyword research for high-intent searches (e.g., “minimal gold jewelry India”), optimized meta tags, alt text, collection descriptions, and blog integrations.
Result: Better Google rankings and targeted organic traffic.
7. E-Commerce Integration+
Goal: Provide premium, secure, and convenient online shopping.
What We Did: Implemented zoom, wishlist, gifting options, easy returns, and shipping tracking.
Result: Smooth checkout experience and increased customer confidence.
8. Testing & Launch +
Goal: Ensure flawless website performance.
What We Did: Cross-device/browser testing, image optimization, bug fixes, and UI consistency checks.
Result: Error-free website launch with seamless performance.
9. Growth & Ongoing Support+
Goal: Maintain engagement and sales momentum post-launch.
What We Did: Supported seasonal campaigns, collection drops, influencer marketing, and email campaigns.
Result: Increased repeat purchases, engagement, and strong brand recall.
Outcome & Key Results
| Metric | Before | After |
|---|---|---|
| Monthly Website Visits | ~ 5,000 | ~ 42,000+ |
| Conversion Rate | ~ 1.1% | ~ 3.8% |
| Average Order Value | ₹2,400 | ₹3,200 |
| Bounce Rate | ~48% | ~27% |
| Customer Satisfaction / Rating | Limited | 4.5★ avg |
| Repeat Purchase Rate | ~8% | ~22% |
| SEO / Organic Visibility | Low | Top 5 for key search terms |
| Page Load Time | 7.2s | 2.8s |
