WeCool Customer Profile

March 2025
Profile Image

Docsico Services Used

💻

Website Design & Development
🌐

Search Engine Optimization (SEO)

Challenges Faced by WeCool :

  • Creating a strong and modern digital presence for a technology and mobile-accessories brand with a wide product portfolio.
  • Organizing a large range of products into clear categories so customers can easily find the right accessories and devices.
  • Presenting technical product features, pricing, offers, and product variations in a simple and customer-friendly format.
  • Building customer confidence through clear warranty, replacement, service, and support information.
  • Creating a smooth e-commerce experience that supports product discovery, comparison, and online purchasing.

    • How Docsico Help Wecool :-

    1) Understanding WeCool's Brand & Product Portfolio +

  • The website was structured around WeCool's broad technology-accessories portfolio, including "selfie sticks, tripods, mobile holders, charging cables, earbuds, headphones, car chargers, bike and car accessories, gimbals, iPad accessories, and shoe racks/organizers".
  • The catalogue currently contains a large number of products across multiple categories.

    • Otabu

    2) Strategic E-Commerce Website Structure +

    Great_Customer_Service

  • A category-driven structure helps customers navigate the extensive product catalogue according to their requirements.
  • Dedicated collections include "Accessories, Bike & Car Mobile Holders, Charging Cables, Earphones & Headphones, Gimbals, Mobile Accessories, Selfie Sticks, and other product categories".

    • 3) UI/UX Design & Visual Product Presentation +

  • The website uses a product-focused e-commerce layout where customers can browse products with "images, product names, pricing, discounts, ratings, availability, and shopping options".
  • Sorting and filtering options such as price, product type, brand, and relevance make it easier to navigate the catalogue.

    • Trademark

    4) Product Information & Shopping Experience +

    PPT Approval

  • Product pages and catalogue listings provide customers with important information before purchase, including pricing, discounts, product specifications, ratings, and product availability.
  • The website also highlights new launches and best-selling products, helping customers discover popular and recently introduced products.

    • 5) Customer Trust, Warranty & After-Sales Support +

  • Customer confidence is supported through dedicated warranty, replacement, and service information.
  • WeCool provides warranty-related registration and claim processes, while its policies explain product replacement, service procedures, and eligibility.
  • Warranty coverage varies by product category, with several mobile and audio accessory categories carrying six-month coverage.

    • Myntra Brand

    6) Complete E-Commerce Experience & Website Optimization +

    Photoshoot

  • The website brings together "product discovery, category navigation, filtering, discounts, new launches, best sellers, product information, warranty support, replacement policies, and customer service" into one complete e-commerce experience.
  • This helps customers move from product discovery to evaluation and purchase while also providing post-purchase support information.

    • Outcome:

    923
    Units Sold
    ₹7.86L
    Revenue Generated
    6.45%
    Click-Through Rate
    6.3
    ROAS
    92 Days
    Timeline
    ×

    Why it worked

    Smart structure

    Easy navigation across products

    SEO-first approach

    12,800+ organic Traffic in 92 days

    Clear UX

    Better product information

    Thank you, Wecool

    Proud to be part of your growth. Let's build your next success story.

    Get in touch with Docsico