Snaqary Customer Profile
Taste ki Madness, Grains ki Goodness Snack Smart, Snack Happy
Website Development
1) Understanding Snaqary’s Audience and Snack Preferences:+
Target Audience:Busy professionals, parents, and health-conscious snackers craving tasty yet wholesome munchies for everyday or "hangry" moments.
Flavor Preferences: Flavorful, crispy multigrain snacks across categories such as roasted khakhras, multigrain sev, bajra puris, baked bhakarwadi, cinnamon biscotti, and nuts mixes packaged as guilt-free indulgence.
Buyer Motivation: Consumers seek healthy alternatives to oily snacks drawn to multigrain options with traditional ingredients like millets, seeds, and pulse flours.
Engagement Channels: Online shoppers via Snaqary’s website, Amazon, and marketplaces, plus social media followers and attendees at exhibitions.
2) Crafting Snaqary’s Website Strategy:+
The site mirrors consumer snack journeys with clearly segmented collections “Roasted,” “Classic,” “Baked,” “Combos,” “Puff,” “Gift Box” and intuitive filters like “Best Sellers” and “On Sale,” designed for quick, joyful browsing.
3) Building a Delicious & Trustworthy Brand Identity: +
Founded by Mumbai-based “supermums” Anchal Abrol and Priya Puri on a mission to redefine snacking, Snaqary combines nostalgia (grandmother’s grain wisdom) with modern convenience highlighting “multigrain goodness with taste.”
4) Snack-First UX/UI Design+
The homepage greets users with prominent “Best Sellers,” “Combos Just In!,” and flavor categories featuring eye-catching offers like Sale Price tags (e.g., Methi Bajra Puri from ₹20), quick-add essentials, and playful snack promise messaging.
5) High-Quality Snack Presentation: +
Crisp, vivid product photography captures textures and portions khakhras, sev, combos, biscuits while sale tags and quick-view overlays drive visual appetite and simplicity.
6) SEO & Content Optimization for Snacking Searchers:+
Collections are optimized with keywords like “Roasted Khakhra,” “Multigrain Sticks,” “Snack Combos,” and “Best Sellers,” aiding both search visibility and user navigation.
7) E-Commerce Flow & Snack-to-Cart Convenience:+
The platform offers user-friendly experiences “Quick Add” buttons across product tiles, order tracking, COD over ₹849, and no-return clarity ensuring fast access to crunchy goodness.
8) Launch Quality and Site Assurance: +
Rigorous testing ensures the site delivers fast performance, responsive browsing, and error-free checkouts especially vital during high-traffic promotions or festive launches.
9) Dynamic Snack Rollouts & Seasonal Offerings+
Snaqary keeps its offerings fresh with snack combos (e.g., “Road Trip Essentials,” “Late-Night Munching”), themed gifting boxes, and rotating bestsellers aligned with snacking trends and occasions.
10) Snack Culture & Community Building:+
- Snaqary nurtures community through founder tales, snack stories, exhibition feedback loops, and heartfelt testimonials from kids, parents, and munch lovers.
Outcome:
Snaqary has crafted an engaging, trust-worthy platform that blends flavorful multigrain snacks with digital convenience. Its clear layout, crisp product visuals, thoughtful UX, and authentic storytelling position it as a beloved snacking buddy for health-conscious and flavor-loving audiences alike.
Results:
Through its thoughtfully designed website and brand storytelling, Snaqary has transformed snacking into a guilt-free, joyful experience. By highlighting multigrain goodness, crisp visuals, and quick-add shopping flows, the brand has attracted health-conscious snackers who seek both flavor and wellness.
