Target Audience:Women especially mothers and homemakers who prioritize comfort, elegance, and mindful apparel made with care for the skin and atmosphere.

Design Preferences: Soft, breathable fabrics featuring Resham embroidery, satin-based gowns, coordinated lounge sets, and maternity specialty styles tailored for comfort and grace.

Consumer Motivation: Shoppers seek high-quality, skin-safe nightwear particularly useful during pregnancy with aesthetic appeal and ethical craftsmanship.

Engagement Channels: Customers primarily explore through Koi Sleepwear’s website and marketplaces like Myntra, Flipkart, Amazon, Ajio, and FirstCry, relying on strong product imagery, comfort promises, and ethical messaging.

The site flow highlights core categories such as Night Gowns, Nightsuits, Maternity Wear, and Embroidery Collections paired with offers (“Sale for 50 or more”) and intuitive navigation for inclusive sizing (Plus Size) and personalization (Customization).

Founded by Pooja Bhagchandani, Koi Sleepwear blends craftsmanship with ethics—emphasizing women empowerment, compliance with SMETA (ETI standards), and quality embroidery by skilled karigars. These elements underscore authenticity and social responsibility.

Users are greeted with elegant, accessible navigation—quick access to new releases, size inclusivity, and customization. Soft visuals and calming colors create a welcoming and serene browsing experience.

Koi Sleepwear showcases its serene prints and fabric textures through crisp, high-resolution imagery spotlighting key lines like Resham Embroidery Gowns and Satin collections with detailed, aspirational aesthetics.

Category and product pages are finely tuned for search for instance, keywords such as “Resham embroidery nightgown,” “maternity nightwear,” and “premium satin sleepwear” help elevate visibility and user discovery.

The website offers purchase confidence through features like secure checkout, proactive customer support, clear shipping and returns policy, and enterprise compliance to quality and ethical standards.

Before launching, the site undergoes rigorous verification—ensuring clarity in product details, flawless navigation across devices, and proper feature functioning in key categories and checkout flow.

Selections are refreshed regularly with new releases, trending embroidered gowns, and evolving collections across fabric and style lines, ensuring the catalog stays fresh and on-brand.

• Koi Sleepwear communicates deeply through its origin story empowering women artisans, delivering with care across 10,000+ customers in 1,000+ cities, and ensuring inclusive sizing creating meaningful emotional resonance.