Hashone Customer Profile
Affordable & Practical Daily Utility Essentials for Smart Homemakers
Website Development
1) Understanding Hashone’s Audience and Product Preferences:+
Target Audience:Value-conscious shoppers families and homemakers in India seeking reliable, everyday utility products like lunch boxes, storage containers, kitchen jars, and small appliances.
Product Style Preferences: Affordable, functional items including stainless steel tiffin boxes, airtight food storage sets, mini juicer machines, LED fairy lights, and stylish Indian wear like embroidered kurtas. Items offer practical design, utility, and frequent deals.
Shopping Motivation: Customers prioritize utility and budget-friendliness; drawn to sale tags, “On sale” labels, and competitive prices (e.g., tiffin boxes at ₹249, cutters at ₹999), along with trust elements like Refund Policy and customer support.
Engagement Channels: Primary purchases made through the Hashone website’s “Frontpage” collection. Customers rely on clear visuals of discounts and swift filtering to find daily-use products.
2) Crafting a Strategic Website Plan:+
The website is structured for intuitive browsing featuring collections like Lunch Boxes, Kitchenware, Storage Containers, and Flash Deals. "On sale" badges, back-in-stock alerts, and "Sold out" notices are prominently displayed to guide urgency and product discovery.
3) Building a Practical & Trustworthy Brand Identity:+
Hashone positions itself as a "one stop solution for all your daily utility items," emphasizing affordability, reliability, and customer support assistance. With roots in Rajkot, Gujarat, it presents a credible local brand personality.
4) Utility-Centric UX/UI Design:+
The UX is designed for quick conversions large product tiles with visible pricing and "On sale" tags, product filtering, and an “About the shop” section for brand context. This layout keeps the browsing intuitive, promotional, and streamlined.
5) High-Quality Visuals & Product Presentation:+
Product presentations balance clarity with urgency showcasing discount reductions (e.g., ₹549 from ₹799 for lunch boxes), bright sale labels, and clear product descriptions in streamlined card formats.
6) SEO & Category Optimization for Increased Visibility:+
The storefront leverages search-friendly categories e.g., “Kitchenware,” “Lunch Box Set,” and “On sale” enabling shoppers to discover affordable household necessities quickly.
7) E-Commerce Integration & Purchase Simplicity:+
The site is set up for low-friction conversions clearly visible pricing, availability indicators ("sold out"), and accessible policy links (Refund, Privacy, Terms), helping reinforce trust during purchase decisions.
8) Launch Quality & Platform Assurance:+
Although specifics aren’t shown, the clean layout, responsive design, and functional storefront reflect solid pre-launch testing, ensuring a smooth buying experience.
9) Dynamic Product Updates & Seasonal Refreshes:+
Hashone emphasizes fresh appeal through rotating deals and categories—examples include trending products like LED fairy lights, kitchen containers, and mini juicers regularly showcased under “On sale.”
10) Brand Storytelling & Support Focus:+
- The "About the shop" section emphasizes customer-first values originating from Rajkot, positioning itself as approachable and dependable with direct support avenues.
Outcome:
Leveraging the structured "Kiara format," the Hashone Customer Profile highlights how promotional clarity, everyday utility offerings, and customer-friendly UI combine to shape a trustworthy digital presence. These elements integrate to position Hashone as a go-to online hub for affordable, practical household essentials.
Results:
By focusing on clear communication, strong SEO practices, and trust-building policies, Hashone achieved higher visibility, stronger engagement, and consistent customer retention.
