TSM Customer Profile
Travel-Inspired Women’s Wear Ethically Stitching Global Prints into Everyday Comfort
Website Development
1) Understanding TSM’s Audience and Style Preferences:+
Target Audience:Women seeking stylish, versatile clothing with global inspiration ranging from casual dresses to contemporary yet modest wear like kaftans, tunics, and reversible pieces.
Design Preferences:Apparel featuring hand-drawn prints inspired by travel and global fashion trends, crafted in relaxed silhouettes that suit comfort-conscious yet fashion-aware urban women.
Values & Motivations:Customers appreciate mindful fashion TSM uses sustainable, natural fabrics with low-water printing, paired with ethical, in-India production.
Engagement Channels: Shoppers engage through the TSM website, marketplaces like Myntra/Amazon/Ajio, and follow visual storytelling via Instagram.
2) Crafting a Strategic Website Plan: +
TSM’s site is structured around category clarity Dresses, Reversible Dresses, Tops & Tunics, Kaftans, Nightwear, Bottoms, Plus Size, Masks & Accessories with flexible navigation and banners that emphasize the allure of reversible designs and size inclusivity.
3) Building a Compelling Brand Identity:+
TSM stands for artisanal, globally inspired fashion crafted with precision: every print is hand-drawn, garments are in-house sewn, and embroidery or gem embellishments are hand-applied. This crafting narrative reinforces brand authenticity and uniqueness.
4) User-Centric, Visually Rich UX/UI:+
The homepage features rotating promos “Closet O’Clock” (10% off), reversible style highlights, plus-size inclusivity (“Feel confident & Blue-tiful Sizes up to 5X”) paired with intuitive menus and quick-access product tiles to elevate browsing ease.
5) High-Quality Visuals and Product Presentation:+
TSM showcases discounted price tags over high-contrast product imagery to drive conversions effectively for example, new arrivals like Ada Dress (₹3,399 → ₹899). These visuals are complemented by crisp lifestyle shots and quick-view options.
6) SEO & Category Optimization for Discovery:+
TSM organizes its catalog with search-optimized categories such as “Best Sellers,” “Plus Size,” and event-driven lines like “Reversible Dresses,” helping customers and search engines easily discover offerings.
7) E-commerce Integration and Streamlined Shopping Flow:+
The website includes campaign codes like WOMANSDAY10 (10% off) and WEL20 (20% off), a “Quick Shop” overlay for smoother browsing, wishlist options, and visible policy links (Returns & Refund, Shipping, etc.) to enhance trust.
8) Pre-Launch Testing & Quality Standards:+
TSM ensures consistency and performance before launch through device testing, visual validation, and UX checks instilling confidence that every garment is showcased beautifully and the shopping experience is seamless.
9) Dynamic Style Updates & Seasonal Refreshes:+
Frequent promotions (“Don’t Miss These Bargains,” “Best Sellers”) and ongoing “New Arrivals” updates keep the collection fresh and relevant, prompting repeat visits and sustained customer interest.
10) Brand Storytelling & Trust Signals:+
- With its “hand-drawn prints,” sewing craftsmanship, and in-India ethical production, TSM communicates its story blending global travel inspirations with thoughtful creation to build emotional resonance and brand loyalty.
Outcome:
The TSM profile reveals how strategic design, artisanal storytelling, sustainable production, and user-friendly navigation converge to position TSM as a trusted, stylish, and conscience-driven brand in women’s fashion.
Results:
As a result, TSM today enjoys greater brand visibility, higher engagement, and improved customer loyalty, positioning itself as a modern, conscience-led fashion destination.
