Goal: Define who Thesto serves and what makes their fusionwear unique.

What We Did: Explored the needs and aspirations of style-conscious Gen Z/millennial men & women who enjoy trendy occasion wear that merges ethnic motifs with western cuts.

Result: A clear guide for tone, aesthetics, product styling, and website experience.

Goal: Ensure product visibility and logical flows throughout the site.

What We Did: Planned navigation by key collections (Men, Women, Festive, Western-Ethnic), designed site structure for trending categories like jackets, draped skirts, co-ord sets, ensured mobile-first responsiveness and performance.

Result: Visitors could find products easier and move through the site smoothly.

Goal: Emphasize Thesto’s bold, fashion-forward style.

What We Did: Used a base palette of black & white so clothing visuals pop; chose bold fonts; created layout sections with high visual impact.

Result: Strong brand impression; site looks premium and distinctive.

Goal: Encourage exploration and help people find what suits their occasion / mood.

What We Did: Added filters by fit, color, fabric, style; curated “Shop the Look” collections; hover effect previews; zoom & size-fit info; swipeable collections on mobile.

Result: Users engage more, stay longer, likely to try more styles.

Goal: Make the shopping experience feel aspirational.

What We Did: Lifestyle photoshoots, studio shots, lookbooks styled like fashion spreads; clean backgrounds; dramatic posing; storytelling through styling.

Result: Elevated visual perception and stronger emotional connection to the brand.

Goal: Capture organic traffic for fusion fashion trends.

What We Did: Targeted searches such as “designer fusionwear India,” “contemporary men’s/fusion jackets,” “festive western-ethnic outfits”; optimized titles, meta descriptions, alt-tags.

Result: Better organic visibility for trend-based fashion queries.

Goal: Mirror the premium feel through site features & buying flow.

What We Did: Integrated quick view, size charts, wishlist, cart reminders, pre-order options; multiple payment methods; shipping & tracking info.

Result: Smoother shopping experience; trust and clarity for users purchasing higher-styled / limited-edition pieces.

Goal: Make sure everything works well on launch across devices & situations.

What We Did: Tested mobile layouts, banner responsiveness, image compression, speed, form interactions; fixed any visual or functional bugs.

Result: Launch without major glitches; website behaves well and feels polished.

Goal: Keep website feeling fresh and aligned with fashion cycles.

What We Did: Introduced seasonal & festive capsule collections; homepage banners refreshed; blog/style content with “how to style,” drop teasers; influencer/styling content.

Result: Maintained engagement, repeat visits, built momentum for new releases.