Docsico collaborated with Thesto to understand its unique identity a fashion-forward Indian brand blending traditional aesthetics with contemporary silhouettes. Thesto’s audience includes modern men and women who seek occasion-ready, statement-making outfits that bridge ethnicwear and western flair. With a target market that values individuality, flair, and premium presentation, Docsico ensured every digital decision matched the brand’s bold, urban-ethnic vibe.

Docsico designed a tailored plan for Thesto’s website, with a focus on:

• Elevating product visibility for trending categories like draped skirts, embroidered jackets, and festive co-ord sets
• Ensuring mobile-first responsiveness and performance for fashion-savvy Gen Z & millennial buyers
• Creating clear navigation between Men's, Women’s, Festive, and Western-ethnic fusion collections
• Simplifying the shopping experience through intuitive categorization and cart flow

This roadmap helped Thesto move from a lookbook-style brand to a high-performing fashion e-commerce store.

Thesto stands out through bold silhouettes, vibrant hues, and dramatic details and Docsico translated this into a striking digital presence. A deep black-and-white base palette allowed product visuals to pop, while elegant fonts and bold layout sections reflected the brand’s high-fashion edge. The overall identity was built to exude confidence and trend-awareness, attracting fashion-forward shoppers.

Docsico built an experience where users could explore by mood, occasion, or trend. Whether looking for a statement blazer for Diwali or a modern lehenga set for a cocktail night, users can:

• Filter by fit, color, fabric, and style
• Explore curated “Shop the Look” sections
• View high-res hover effects, zoom features, and size-fit info clearly
• Browse mobile-friendly, swipeable collections

The UI encourages exploration, while keeping paths to purchase simple and engaging.

With Thesto’s editorial focus, Docsico ensured every product page and collection felt like a fashion spread. High-resolution photos, clean studio backgrounds, dramatic poses, and styling context help customers envision the fit and vibe of every outfit. Lifestyle imagery and lookbook-style layouts build aspirational value and brand trust.

To support Thesto’s style-driven collections and seasonal drops, Docsico integrated:

• Product quick views and advanced filters
• Size chart popups and fit notes
• Wishlist, cart reminders, and pre-order options
• Payment gateways including UPI, COD, cards, and wallets
• Personalized shipping and tracking integrations

This setup ensures a seamless fashion buying experience, with backend support for limited-edition collections.

Docsico conducted intensive pre-launch testing to ensure fast load times, smooth animations, and crisp mobile layouts. Particular attention was given to product image compression, responsive banners, and form functionality to ensure zero friction at any touchpoint.

Thesto’s fashion calendar includes seasonal, festive, and influencer-led collections. Docsico supports these with:

• Homepage banner refreshes and trend edits
• New collection landing pages
• Festive or wedding capsule lookbooks
• Style blog updates featuring how-to-wear, event dressing, and celebrity looks

This keeps the website dynamic and event-relevant.

To grow Thesto’s online footprint, Docsico helped implement:

• Instagram lookbook campaigns with reels, drop teasers, and styling videos
• Influencer partnerships with fashion creators & event stylists
• Email drip campaigns for new drops, early access, and styling content
• Festive styling guides & celebrity spotlights for seasonal engagement