Perilla Home

Elegant, Durable Home Hardware & Decor with Modern Flair

December, 2024
Social Media 
Cellbell

Overview

Perilla Home offers a curated selection of decorative yet functional home accents specializing in door and cabinet knobs, ceramic and stone finishes, copper water bottles, trays, and more. Blending modern design with high durability, Perilla delivers visually captivating products like brass bee knobs and antique copper bottles. With free shipping above $30, excellent product quality, and fast delivery, Perilla strikes the perfect balance between style and substance.

Objectives:

  • Build Brand Distinction: Position Perilla Home as a go-to destination for premium, design-forward home hardware and décor.
  • Boost Engagement & Sales: Leverage high-quality product visuals and intuitive storytelling to drive browsing and purchasing.
  • Highlight Value & Trust: Communicate strong USPs like reasonable pricing, fast shipping, and product durability clearly throughout the site.
  • Showcase Social Proof: Feature genuine customer testimonials to build trust and emotional connection.

Process:

1)  Onboarding & Discovery: +

  • Understanding the Brand: Explored Perilla Home’s design ethos stylish, durable decorative items and functional knobs with chic appeal.
  • KPI Setting: Defined clear goals around traffic growth, product page engagement, conversion rates, and customer satisfaction.
  • Platform Strategy: Designed a sleek homepage featuring "Best Sellers," new arrivals like copper bottles and ceramic knobs, plus highlighted benefits and reviews.
Cellbell

2)  Strategy Development: +

Strategy Development
  • Visual Storytelling: Emphasized the craftsmanship and texture of items e.g., polished metallic sheen of knobs, intricate patterns on copper bottles through rich imagery.
  • Value Messaging: Promoted key attributes: “Reasonable Price,” “High-Quality Products,” and “Express Shipping.”
  • Narrative Tone: Crafted descriptions that evoke delight and home transformation: “Knobs that captivate guests,” “Copper bottles that elevate daily hydration.”

3)  Execution & Management: +

  • Product Display & Navigation: Organized offerings into intuitive categories Knobs (Ceramic, Metal, Glass, Stone, Wooden), Home Décor, Tableware with clear pricing, "Best Seller" badges, and “Add to Cart” buttons.
  • Benefit Emphasis: Placed value pillars (“Reasonable Price,” “High Quality,” “Express Shipping”) prominently to reinforce confidence.
  • Social Proof Integration: Highlighted customer voices such as:
  • “Good customer service every step of the way… delivery was quick. Will definitely order again.” – Jennifer
  • “Every time I have guests over, they ask where I got these knobs.” Samantha
Execution & Management

4)  Optimization & Analytics: +

Optimization & Analytics
  • Performance Insights: Monitored which categories and SKUs (e.g., copper bottles vs. ceramic knobs) drove the most engagement and purchases.
  • Content Refinement: Evolved homepage layout to spotlight bestseller collections and top-rated items.
  • Review Amplification: Featured customer testimonials to build trust and encourage conversions.

Challenges Faced:

  • Standing Out in Home Decor: In a saturated market, Perilla needed to differentiate with design, quality, and value.
  • Conveying Product Feel Digitally: Ensuring online shoppers could trust materials and durability via imagery and descriptions.
  • Balancing Pricing & Perceived Quality: Communicating affordability without compromising perceived premium quality.

Outcome:

1)  Increased Brand Visibility+

  • Enhanced homepage visuals and category spotlighting led to higher browsing sessions and engagement on key product collections (knobs, copper bottles).

Brand Visibility

2)  Higher Conversions+

Generation & Conversions

  • Clear badges (“Best Sellers”), value messaging, and strong social proof drove increased sales especially on high-appeal lines like ceramic and brass knobs.

3)  Elevated Trust & Loyalty+

Display of customer reviews and focused benefit messaging (price, quality, shipping) helped strengthen purchase confidence and repeat orders.

Brand Loyalty

4)  Boosted Organic Reach +

Improved Google Search

  • SEO-optimized product titles and descriptions for example, “Antique Diamond Copper Bottle” and “Azalea Grey Ceramic Knob” improved search visibility and organic traffic.

Conclusion

By adopting a structured narrative combining design flair, clear value messaging, and social proof, Perilla Home can elevate its online presence in the home décor sector. A homepage that highlights best sellers, quality features, customer stories, and visual storytelling creates an engaging shopping journey that resonates with style-conscious buyers.