• Brand Analysis: In the initial onboarding phase, Docsico performed a comprehensive analysis of KOHAM’s brand values, target audience, product offerings, and market position.
• KPI Alignment: We collaborated with KOHAM to set specific KPIs, such as growth in follower count, engagement rate, and an increase in conversion metrics.
• Platform Selection: Based on KOHAM’s eco-conscious image and audience behavior, we identified Instagram, Facebook, and Pinterest as ideal platforms for KOHAM’s target demographic.

• Content Planning: Our content calendar was tailored to include product highlights, sustainable lifestyle tips, behind the scenes content, and user-generated content. This mix emphasized KOHAM’s brand values and created a well-rounded content strategy.
• Visual Branding: We developed a visual aesthetic that conveyed KOHAM’s sustainable mission, using earthy color palettes and natural textures to reinforce the brand’s eco-friendly message.
• Engagement Campaigns: To foster community involvement, we created monthly campaigns centered around eco-friendly themes, including DIY challenges, testimonials, and giveaways. This allowed KOHAM’s followers to participate and actively engage with the brand.
• Influencer Partnerships: Collaborating with influencers in the sustainability and lifestyle niches helped expand KOHAM’s reach and credibility. These influencers embodied KOHAM’s values, enabling authentic endorsements.

• Scheduling & Posting: Posts were scheduled at peak engagement times to maximize visibility. Consistent posting kept KOHAM top-of-mind for followers and engaged new users.
• Community Interaction: Our team actively responded to comments, answered inquiries, and engaged with user-generated content. By nurturing these interactions, KOHAM built strong rapport with its followers.
• Targeted Ad Campaigns: Leveraging Docsico’s expertise in Meta Ads, we crafted ads aimed at specific goals, such as lead generation, brand awareness, and direct conversions. The ads targeted audiences based on eco-conscious interests, improving ad relevance.

• Data Analytics: Regular performance monitoring allowed us to make data-driven adjustments to the strategy. We identified top-performing content and adapted future posts based on these insights.
• A/B Testing: We conducted A/B tests on ad creatives and captions to discover the most effective combinations, which maximized reach and engagement.
• Monthly Reports: Comprehensive performance reports provided KOHAM with actionable insights into audience behavior, engagement metrics, and ad performance. These insights shaped our strategy refinements.

• Follower Growth: Within six months, KOHAM’s Instagram following grew by 80%, with Facebook also seeing a 65% increase. This organic growth amplified brand reach and brought new potential customers into the fold.
• Higher Engagement Rates: Engagement increased by 45%, reflecting a stronger connection between KOHAM and its audience. Followers actively interacted with the content, sharing it and contributing to a community built around sustainable living.

• Improved Sales Conversions: Targeted social media campaigns led to a 50% increase in conversions from social channels, showcasing KOHAM’s ability to attract customers interested in sustainable choices.
• Qualified Leads: Our social media strategy helped KOHAM attract high-quality leads who resonated with the brand’s mission, resulting in loyal, returning customers.

By actively engaging and educating followers, KOHAM developed a loyal customer base. Regular interaction and genuine communication fostered trust, enhancing long-term brand loyalty.

• Boosted Organic Traffic: With SEO-optimized content and a focus on relevant keywords, Koham saw 17% increase in organic traffic from Google search results, further enhancing brand visibility and attracting new customers.