Goal: Understand who buys Snqary, what style they prefer, and what drives them to purchase.

What We Did: Researched competitors; interviewed target customers; created buyer personas (style lovers, casual fashion buyers, frequent online shoppers).

Result: Clear understanding of what aesthetics, messaging, and features the website should emphasize.

Goal: Build site structure that’s intuitive, engaging, and conversion-friendly.

What We Did: Created sitemap (Home, Shop by Collection, New Arrivals, Offers, About, Blog, Contact); devised filter options (size, color, price, style); planned homepage to highlight bestsellers and seasonal drops.

Result: Faster user paths to discovery & purchase; reduced bounce.

Goal: Create a brand look that is aspirational, fresh, and reflective of Snqary’s fashion ethos.

What We Did: Developed moodboards; selected color palettes, fonts; designed UI components (buttons, banners, badges) that align with brand style.

Result: A cohesive, recognisable visual identity across site and content.

Goal: Make browsing & buying easy, especially on mobile.

What We Did: Designed product grids with “new arrivals” / “best sellers”; added quick view; size charts; streamlined checkout; optimized for mobile responsiveness.

Result: Improved user satisfaction; higher conversion rates.

Goal: Show products in real life and highlight quality.

What We Did: Created lifestyle photography; product close-ups; model shots; banner campaigns for collections.

Result: More engaging product pages; customers have better understanding of fit and style.

Goal: Increase organic traffic and improve ranking for relevant fashion + lifestyle terms.

What We Did: Researched keywords; optimized product titles, descriptions, meta tags, alt texts; produced blog content (style tips, how to wear trends).

Result: Better visibility in search engines; more organic visits.

Goal: Give customers confidence & ease in buying.

What We Did: Enabled features like zoom, wishlist, size guides, secure checkout with multiple payment options; implemented shipping tracking; return policy visibility.

Result: Reduced cart abandonment; increased trust; better conversion.

Goal: Ensure the site performs well across devices & loads quickly.

What We Did: Image optimization; CSS/JS minification; cross-browser & device testing; resolved bugs in mobile/checkout interfaces.

Result: Faster load times; fewer user-friction points; higher usability.

Goal: Drive traffic, awareness, and repeat purchases.

What We Did: Ran email marketing for new collections; seasonal / festive campaigns; social media visuals; influencer collaborations; promotions and offers.

Result: Improved repeat purchase rate; stronger brand recall; higher engagement and sales during campaign periods.