Pramadda Customer Profile

May 2024
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Docsico Services Used

📣

Social Media Marketing
📊

Digital Marketing
💻

Website Design & development
🌐

Search Engine Optimization (SEO)

Challenges Faced by Pramadda :

  • Building a stronger digital presence for Pramadda across Instagram, Facebook, and paid advertising platforms.
  • Increasing brand awareness and audience reach while promoting handbags, tote bags, sling bags, shoulder bags, and crossbody bags.
  • Managing multiple paid campaigns while monitoring reach, impressions, clicks, purchases, conversion value, and campaign performance.
  • Driving measurable website traffic, link clicks, profile visits, orders, and purchase value through targeted Meta campaigns.
  • Improving conversion performance through Google Performance Max while monitoring advertising costs, CPA, audience interest, and product-category performance.

    • How Docsico Help Pramadda :-

    1) Social Media Reach, Engagement & Audience Growth +

  • The social media strategy focused on increasing Pramadda's brand visibility, audience reach, website traffic, link clicks, profile visits, organic users, and order growth across Meta platforms.
  • During the reported period from May 2024 to July 2024, the Meta performance dashboard recorded 698.4K reach, 24.8K content interactions, 92.8K link clicks, 64.8K visits, and 400 followers.
  • During the reported period from 1 May 2024 to 31 July 2024, the performance dashboard recorded 42,865 website clicks, 5,45,360 impressions, 24,812 organic users, 600 conversions/orders, 9,840 link clicks, and 7,420 profile visits.
  • Facebook reach was 61.2K against a 100K goal, while Instagram reach was 94.8K against a 150K goal, representing 61.2% and 63.2% progress respectively.

    • Otabu

    2) Paid Social Media Campaigns & Purchase Generation +

    Great_Customer_Service

  • Multiple Meta campaigns were managed to promote Pramadda's collections and generate measurable website actions and purchases.
  • The campaign dashboard shows six campaigns with a combined 42,865 link clicks, 5,45,360 accounts reached, ₹1,45,900 total spend, 600 total orders, and ₹14,59,200 total purchase conversion value.
  • The displayed campaign dashboard reports 42,865 total link clicks, 5,45,360 accounts reached, 600 total orders, and ₹14,59,200 total revenue.

    • 3) Google Ads & Conversion-Focused Digital Marketing +

  • Google Ads was used through a Performance Max campaign to generate measurable conversions across Ayurjeet's Ayurvedic wellness product categories.
  • During the reported period from 1 May 2024 to 31 July 2024, the campaign recorded 1,600 conversions, representing a 48% increase.
  • The campaign generated ₹28000 total cost, with the dashboard showing an 18% decrease in cost. The Actual CPA was ₹17.50, showing a 27% decrease in CPA.
  • Audience insights identified growing interest in Ayurvedic Wellness and Immunity Booster categories, along with audience signals related to Ayurvedic Products and Stress Relief.

    • Trademark

    Outcome:

    600
    Units Sold
    ₹14.59L
    Revenue Generated
    7.86%
    Click-Through Rate
    10.00
    ROAS
    92 Days
    Timeline
    Visit Pramadda website
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    Why it worked

    Efficient ad spend

    10.00 ROAS across all campaigns

    Focused collections

    Womenbags , Shoulderbags &Laptop Messenger

    Better conversions

    More visitors turn into buyers

    Thank you, Pramadda

    Proud to be part of your growth. Let's build your next success story.

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