Goal: Identify Pramadda’s ideal customer: someone who values heritage, exclusivity, and premium textile craftsmanship.

What We Did: Immersed in their identity, studied discerning audiences, looked at competitor luxury textile brands, and gathered insights on what buyers of premium sarees care about (weave, origin, authenticity).

Result: A brand foundation grounded in authenticity, heritage, and exclusivity that guided all design and content choices.

Goal: Create a site architecture that supports storytelling and makes browsing luxury handloom weaves feel effortless.

What We Did: Designed navigation by weave type, region, and collection; added custom filters (silk type, motif, color palette); crafted a premium mobile experience; designed visual hierarchy that gives weight to product detail & history.

Result: A site plan that feels intentional, helping customers explore heritage textiles with ease.

Goal: Visually express Pramadda’s luxury & traditional roots while staying modern.

What We Did: Established a regal color palette (ivory, gold accents, jewel tones), elegant serif typography, wide editorial-style layouts; visual storytelling that evokes walking through a boutique gallery.

Result: A refined & cohesive brand identity that matched the luxury textile offering.

Goal: Guide users through a luxury discovery path, not just product shopping.

What We Did: Created features like “Shop by Occasion” (Festive, Bridal, Heritage, Minimalist), “Shop by Weave” (Kanjeevaram, Banarasi, Chanderi, Paithani); detailed product pages with material history, care instructions, styling tips; hover zooms & texture close-ups; model drape shots to show fall & flow.

Result: A user experience that respects both buying intent and artistic detail.

Goal: Make visual imagery that reflects the artistry of handwoven textiles.

What We Did: Highlighted intricate zari work, textures, handloom motifs; used lifestyle images portraying poise & elegance; editorial banners with poetic copy (“Drape Yourself in Legacy”); balance between product shots & lifestyle frames.

Result: Enhanced perception of value; visuals that draw users in with aspiration + authenticity.

Goal: Attract organic search traffic from heritage fashion buyers.

What We Did: Researched and used keywords like “authentic handwoven sarees India,” “pure silk Chanderi dupatta,” “heirloom Banarasi weaves”; built content around culture, provenance, weave history; optimized metadata and alt-tags.

Result: Improved organic visibility, reaching both local & diaspora markets interested in premium traditional textiles.

Goal: Reduce friction & reassure customers when buying expensive / artisanal products.

What We Did: Enabled payments with options like global payment support; “Wishlist” / “Enquire for Custom Styling” features; authenticity guarantee; origin/provenance details; gifting packaging options.

Result: Increased trust, fewer abandoned carts for premium items, higher value orders.

Goal: Ensure speed, usability, and aesthetic integrity across devices & regions.

What We Did: Optimized images for texture & clarity; checked responsive design for mobile/tablet/desktop; tested checkout flows; ensured performance even for high-resolution visuals and rich content.

Result: Smooth user experience, reduced bounce, strong initial performance.

Goal: Keep visitors returning, build excitement, and tie into cultural calendars.

What We Did: Launched limited-edition collections (e.g. Rajputana, Monsoon Weaves, Bridal ’25); created banner narratives; added educational sections like saree glossaries, heritage stories; built special festival landing pages.

Result: Increased repeat traffic, stronger storytelling engagement, higher conversion during festival seasons.