Docsico began by immersing itself in Pramadda’s identity a luxury ethnicwear brand celebrating India’s rich textile heritage through handwoven sarees, artisanal dupattas, and heirloom-worthy apparel. Pramadda's audience includes discerning women who appreciate heritage craftsmanship, exclusivity, and understated elegance. These are collectors, connoisseurs, and modern women who wear tradition with pride. This foundational insight shaped every design, UX, and content decision.

Docsico designed a website strategy that balanced luxury storytelling with seamless usability. The plan included:

• Clear navigation by weave, region, and collection
• Integration of custom filters (silk type, motifs, color palettes)
• A smooth and premium mobile shopping experience
• Visual hierarchy that gives space to every product’s detail and history

The result? A site that feels as intentional as the sarees it showcases.

Pramadda’s brand blends traditional craftsmanship with modern luxury. Docsico enhanced this with a regal color palette (ivory, gold accents, jewel tones), elegant serif typography, and wide editorial-style layouts. The digital experience evokes a feeling of walking into a boutique gallery of textile artistry, not a conventional e-commerce site.

Rather than overwhelming users with options, the UX was curated to guide shoppers through stories, weaves, and regions. Key features included:

• Shop by Occasion (Festive, Bridal, Heritage, Minimalist)
• Shop by Weave (Kanjeevaram, Banarasi, Chanderi, Paithani)
• Detailed PDPs with material history, care instructions, and styling tips
• Hover zooms, texture close-ups, and real-drape model shots

The result was a digital experience that respected both the artistry and buying intent of the user.

Photography is central to Pramadda’s luxury identity. Docsico curated image placements that highlight:

• The intricate zari work and handloom textures
• On-model looks that reflect elegance and poise
• Editorial banners with poetic copy like “Drape Yourself in Legacy”
• A balance of product and lifestyle imagery for both emotion and utility

These visuals made each product feel like a collectible inviting, aspirational, and one-of-a-kind.

Docsico structured the e-commerce flow to support considered, high-ticket purchases. Features included:

• Razorpay and global payment support
• Wishlist and “Enquire for Custom Styling” options
• Free shipping and authenticity guarantee modules
• Clear product provenance and origin markers
• Gifting options with luxury packaging visuals

This built trust and minimized friction in the premium-buying process.

Luxury shoppers expect speed with elegance. Docsico optimized image sizes without losing texture clarity, ensured responsive layouts, and tested cart-to-checkout flow across devices. From rural desktops to iPhones in New York every user sees Pramadda at its best.

Docsico supports Pramadda with:

• Limited-edition drop pages (Rajputana Collection, Monsoon Weaves, Bridal ’25)
• Homepage storytelling with banner narratives
• Saree glossary and buyer education content
• Festive edit landing pages (Diwali, Karva Chauth, Wedding Season)

These updates keep returning visitors engaged and create storytelling opportunities across the brand journey.

Beyond the website, Docsico crafted a content and marketing system that celebrates Indian heritage:

• Instagram Reels and Campaigns featuring draping tutorials, history bites, and saree care tips
• Collaborations with Textile Historians and Stylists
• Email Campaigns with styling guides, drop alerts, and customer stories
• Blog Features like “How to Identify a Real Kanjeevaram” or “Sarees as Heirlooms” to educate and rank organically