Otabu – Empowering Modern Women with Trendy, Versatile Fashion

Otabu

Summary - What Docsico Did:

  • Positioned Otabu as a trendy and versatile women’s fashion brand on Myntra.
  • Guided the entire onboarding process including trademark, PPT submission, and Myntra approvals.
  • Organized model photoshoots and secured Myntra approval for product images.
  • Built optimized listings with SEO-friendly titles, descriptions, and product details.
  • Negotiated better commission rates to maximize profitability.
  • Ensured smooth Myntra setup covering order processing, packaging, and agreements.
  • Delivered strong visibility, sales growth, and long-term brand recognition.

1. Discovery & Brand Positioning+

Goal: Define Otabu’s brand identity and target audience.

What We Did: Researched the women’s fashion market, studied competitors, and built customer profiles.

Result: A clear brand voice and positioning for Myntra.

Forever Kids

2. Trademark & Brand Approval Process+

Trademark

Goal: Secure Otabu’s legal identity and marketplace presence.

What We Did: Assisted with trademark registration, created a brand PPT, and submitted it to Myntra.

Result: Trademark filed, brand PPT ready, Myntra approval secured.

3. Catalog Preparation & Product Shoot+

Goal: Create high-quality product visuals to stand out.

What We Did: Organized professional model photoshoots showcasing Otabu’s designs in Myntra-compliant formats.

Result: Approved product images ready for upload.

Trademark

4. Listing Optimization & SEO +

PPT Approval

Goal: Ensure Otabu’s catalog is discoverable on Myntra.

What We Did: Crafted SEO-friendly titles, descriptions, and attributes. Built size charts and detailed product info to reduce returns.

Result: Optimized product listings live on Myntra.

5. Myntra Agreement & Commission Setup +

Goal: Formalize Otabu’s business partnership with Myntra.

What We Did: Supported with Myntra agreement signing, commission structure discussions, and setup.

Result: Approved seller account with reduced commission rates.

PPT Approval

6. Order Processing & Packaging Setup +

PPT Approval

Goal: Make sure Otabu is ready to fulfill Myntra orders.

What We Did: Helped complete Myntra’s order processing (bag setup, packaging, office compliance).

Result: Seamless Myntra-ready fulfillment process.

7. Launch & Growth+

Nykaa

Goal: Drive visibility and sales for Otabu on Myntra.

What We Did: Coordinated promotions, Myntra ads, and visibility campaigns.

Result: Increased brand visibility and growing monthly sales.

Outcome & Key Results

Metric Before After
Myntra Presence 0 Fully live brand store
Product Listings Not listed 100+ optimized listings
Commission Rate Standard Negotiated lower rates
Sales Performance Consistent ₹2.5 Cr+ in 6 months
Customer Feedback Positive reviews & growing trust