Otabu – Empowering Modern Women with Trendy, Versatile Fashion

Summary - What Docsico Did:
- Positioned Otabu as a trendy and versatile women’s fashion brand on Myntra.
- Guided the entire onboarding process including trademark, PPT submission, and Myntra approvals.
- Organized model photoshoots and secured Myntra approval for product images.
- Built optimized listings with SEO-friendly titles, descriptions, and product details.
- Negotiated better commission rates to maximize profitability.
- Ensured smooth Myntra setup covering order processing, packaging, and agreements.
- Delivered strong visibility, sales growth, and long-term brand recognition.
1. Discovery & Brand Positioning+
Goal: Define Otabu’s brand identity and target audience.
What We Did: Researched the women’s fashion market, studied competitors, and built customer profiles.
Result: A clear brand voice and positioning for Myntra.
2. Trademark & Brand Approval Process+
Goal: Secure Otabu’s legal identity and marketplace presence.
What We Did: Assisted with trademark registration, created a brand PPT, and submitted it to Myntra.
Result: Trademark filed, brand PPT ready, Myntra approval secured.
3. Catalog Preparation & Product Shoot+
Goal: Create high-quality product visuals to stand out.
What We Did: Organized professional model photoshoots showcasing Otabu’s designs in Myntra-compliant formats.
Result: Approved product images ready for upload.
4. Listing Optimization & SEO +
Goal: Ensure Otabu’s catalog is discoverable on Myntra.
What We Did: Crafted SEO-friendly titles, descriptions, and attributes. Built size charts and detailed product info to reduce returns.
Result: Optimized product listings live on Myntra.
5. Myntra Agreement & Commission Setup +
Goal: Formalize Otabu’s business partnership with Myntra.
What We Did: Supported with Myntra agreement signing, commission structure discussions, and setup.
Result: Approved seller account with reduced commission rates.
6. Order Processing & Packaging Setup +
Goal: Make sure Otabu is ready to fulfill Myntra orders.
What We Did: Helped complete Myntra’s order processing (bag setup, packaging, office compliance).
Result: Seamless Myntra-ready fulfillment process.
7. Launch & Growth+
Goal: Drive visibility and sales for Otabu on Myntra.
What We Did: Coordinated promotions, Myntra ads, and visibility campaigns.
Result: Increased brand visibility and growing monthly sales.
Outcome & Key Results
Metric | Before | After |
---|---|---|
Myntra Presence | 0 | Fully live brand store |
Product Listings | Not listed | 100+ optimized listings |
Commission Rate | Standard | Negotiated lower rates |
Sales Performance | — | Consistent ₹2.5 Cr+ in 6 months |
Customer Feedback | — | Positive reviews & growing trust |