Oracura on Its Oral Care Mission: Bringing Advanced Dental Tools to Every Indian Home

Oracura

Summary - What Docsico Did:

  • Docsico partnered with Oracura to strengthen their digital presence and boost online sales.
  • Focused on highlighting Oracura’s modern, tech-driven oral care solutions (especially water flossers).
  • Positioned the brand as a trusted name in India’s dental wellness market.
  • Managed brand positioning, content strategy, and e-commerce optimization.
  • Drove Amazon growth with optimized listings and storefront improvements.
  • Implemented SEO and content marketing to boost organic visibility.
  • Delivered creative design including product visuals, infographics, and campaigns.
  • Ran performance marketing for scalable, conversion-focused growth.

Result: A strong digital ecosystem that improved visibility, credibility, and sales across multiple channels.

1.Research & Understanding the Brand+

Goal:Understand Oracura’s mission of making advanced oral care affordable and accessible.

What We Did:

  • Studied competitors (Philips, Oral-B, imported brands).
  • Analyzed customer reviews, dentist endorsements, and buyer behavior.
  • Built personas: health-conscious families, young professionals, and dental patients.

Result: Clear roadmap to communicate Oracura’s USPs: affordability, dentist-recommended, advanced features.

Otabu

2.Strategy & Planning+

Great_Customer_Service

Goal:Build a brand narrative that positions Oracura as a leader in water flossers.

What We Did:

  • Developed brand tone: modern, trustworthy, and health-first.
  • Created a digital funnel for awareness → education → purchase → loyalty.
  • Identified Amazon as the primary revenue driver with strong D2C support.

Result: Strategic foundation that guided design, content, and marketing execution.

3.Visual Identity & Creative Design+

Goal:Create a professional, medical-yet-lifestyle appeal.

What We Did:

  • Designed clean product visuals with white/light blue accents.
  • Created infographics for Amazon listings (benefits, usage steps, dentist trust).
  • Developed banners, A+ content, and explainer creatives for campaigns.

Result: Premium, health-focused visual identity that builds customer trust.

Trademark

4.Amazon Storefront & Listings Optimization +

PPT Approval

Goal:Improve Amazon presence and maximize conversions.

What We Did:

  • Optimized titles, bullet points, and product descriptions with targeted keywords.
  • Designed A+ content with comparison charts, FAQs, and customer education.
  • Created branded storefront showcasing product range & benefits.

Result: Higher CTR, better conversion rates, and improved category ranking.

5.SEO & Content Marketing +

Goal:Drive organic discoverability beyond paid ads.

What We Did:

  • Researched dental care & oral hygiene keywords.
  • Published blogs, guides, and dentist-verified content.
  • Optimized meta titles, alt tags, and FAQ schema.

Result: Improved search rankings, higher traffic to website, and more organic sales.

PPT Approval

6.Performance Marketing & Campaigns +

PPT Approval

Goal:Drive awareness, engagement, and repeat purchases.

What We Did:

  • Ran Amazon PPC campaigns (sponsored products, brand ads).
  • Executed seasonal sales & festive promotions.
  • Deployed retargeting ads on Google & Meta.

Result: Increased ROAS(Return on Ad Spend), stronger brand recall, and repeat customer growth.

7.Customer Education & Dentist Endorsements+

Goal:Build trust and increase adoption of water flossers in India.

What We Did:

  • Created educational content: “How to Use a Water Flosser,” “Why Dentists Recommend It.”
  • Collaborated with dental professionals for testimonials.
  • Leveraged video explainers across Amazon and social media.

Result: Increased brand authority, trust, and customer confidence in purchase decisions.

Nykaa

8.Performance & Testing+

Goal:Ensure seamless shopping and high conversions.

What We Did:

  • A/B tested Amazon creatives and ad campaigns.
  • Monitored reviews & ratings to improve listings.
  • Optimized pricing & bundled offers.

Result: Reduced bounce rate, higher review scores, and improved customer satisfaction.

9.Growth & Ongoing Support+

Goal:Scale Oracura into a market leader.

What We Did:

  • Provided monthly reporting & insights.
  • Suggested new product launch strategies.
  • Created retention models (email, WhatsApp, subscription reminders).

Result: Sustained sales growth and stronger customer loyalty.

Outcome & Key Results

  • Amazon Growth: Significantly improved ranking & conversions with optimized listings.
  • Brand Credibility: Dentist-backed content and premium visuals increased trust.
  • Customer Education: Simplified adoption of a new product category in India.
  • Sustained Sales: Performance campaigns and retargeting boosted repeat purchases.
  • Market Leadership: Oracura established itself as one of India’s most trusted oral care brands.