Goal:Understand Oracura’s mission of making advanced oral care affordable and accessible.

What We Did:

• Studied competitors (Philips, Oral-B, imported brands).
• Analyzed customer reviews, dentist endorsements, and buyer behavior.
• Built personas: health-conscious families, young professionals, and dental patients.

Result: Clear roadmap to communicate Oracura’s USPs: affordability, dentist-recommended, advanced features.

Goal:Build a brand narrative that positions Oracura as a leader in water flossers.

What We Did:

• Developed brand tone: modern, trustworthy, and health-first.
• Created a digital funnel for awareness → education → purchase → loyalty.
• Identified Amazon as the primary revenue driver with strong D2C support.

Result: Strategic foundation that guided design, content, and marketing execution.

Goal:Create a professional, medical-yet-lifestyle appeal.

What We Did:

• Designed clean product visuals with white/light blue accents.
• Created infographics for Amazon listings (benefits, usage steps, dentist trust).
• Developed banners, A+ content, and explainer creatives for campaigns.

Result: Premium, health-focused visual identity that builds customer trust.

Goal:Improve Amazon presence and maximize conversions.

What We Did:

• Optimized titles, bullet points, and product descriptions with targeted keywords.
• Designed A+ content with comparison charts, FAQs, and customer education.
• Created branded storefront showcasing product range & benefits.

Result: Higher CTR, better conversion rates, and improved category ranking.

Goal:Drive organic discoverability beyond paid ads.

What We Did:

• Researched dental care & oral hygiene keywords.
• Published blogs, guides, and dentist-verified content.
• Optimized meta titles, alt tags, and FAQ schema.

Result: Improved search rankings, higher traffic to website, and more organic sales.

Goal:Drive awareness, engagement, and repeat purchases.

What We Did:

• Ran Amazon PPC campaigns (sponsored products, brand ads).
• Executed seasonal sales & festive promotions.
• Deployed retargeting ads on Google & Meta.

Result: Increased ROAS(Return on Ad Spend), stronger brand recall, and repeat customer growth.

Goal:Build trust and increase adoption of water flossers in India.

What We Did:

• Created educational content: “How to Use a Water Flosser,” “Why Dentists Recommend It.”
• Collaborated with dental professionals for testimonials.
• Leveraged video explainers across Amazon and social media.

Result: Increased brand authority, trust, and customer confidence in purchase decisions.

Goal:Ensure seamless shopping and high conversions.

What We Did:

• A/B tested Amazon creatives and ad campaigns.
• Monitored reviews & ratings to improve listings.
• Optimized pricing & bundled offers.

Result: Reduced bounce rate, higher review scores, and improved customer satisfaction.

Goal:Scale Oracura into a market leader.

What We Did:

• Provided monthly reporting & insights.
• Suggested new product launch strategies.
• Created retention models (email, WhatsApp, subscription reminders).

Result: Sustained sales growth and stronger customer loyalty.