Mukhi Dairy Farm – Pure, Organic Dairy & Agri Products

Summary - What Docsico Did:
- Established Mukhi Dairy Farm as a trusted source for organic A2 cow ghee.
- Designed a clean, user-friendly website optimized for mobile and desktop.
- Highlighted product purity, traditional production methods, and health benefits.
- Implemented e-commerce features like product filtering, secure checkout, and bulk ordering.
- Optimized SEO and content to improve organic search visibility.
- Integrated educational content on the benefits of A2 ghee.
- Ensured fast loading times and cross-device compatibility.
- Supported marketing efforts through seasonal campaigns and promotions.
- Enhanced customer trust and engagement through transparent information and support features.
1. Understanding the Brand & Audience+
Goal: Position Mukhi Dairy Farm as a premium, organic A2 ghee brand.
What We Did: Researched market trends, competitor offerings, and customer preferences.
Result: Clear brand positioning and messaging strategy.
2. Strategic Website Planning+
Goal: Create a seamless online shopping experience.
What We Did: Developed a sitemap with categories like "Shop by Size," "Bulk Orders," and "Health Benefits."
Result: Easy navigation and improved user experience.
3. Brand Identity & Visual Design+
Goal: Reflect the purity and tradition of Mukhi Dairy Farm.
What We Did: Designed a minimalist website with earthy tones and high-quality product images.
Result: Strong visual identity that resonates with health-conscious consumers.
4. UX/UI & Shopping Experience +
Goal: Simplify the purchasing process.
What We Did: Implemented features like quick view, size filters, and a streamlined checkout process.
Result: Reduced cart abandonment and increased conversion rates.
5. Visual Content & Photography +
Goal: Showcase the product's quality and authenticity.
What We Did: Conducted photoshoots highlighting the ghee's texture, packaging, and production process.
Result: Engaging visuals that build trust and encourage purchases.
6. SEO & Content Optimization +
Goal: Improve organic search rankings.
What We Did: Optimized product descriptions, meta tags, and incorporated keywords like "organic A2 ghee" and "traditional bilona method."
Result: Increased organic traffic and better search engine visibility.
7. E-Commerce Features & Setup+
Goal: Provide a secure and convenient shopping experience.
What We Did: Integrated secure payment gateways, bulk ordering options, and a user-friendly cart system.
Result: Enhanced customer confidence and satisfaction.
8. Testing & Launch +
Goal: Ensure website works well for all users/devices and is launch-ready.
What We Did: Conducted thorough testing for responsiveness, load times, and functionality.
Result: Smooth launch with minimal issues.
9. Growth & Marketing Activation+
Goal: Drive traffic and increase sales.
What We Did: Ran targeted campaigns highlighting health benefits and seasonal promotions.
Result: Boosted engagement and repeat purchases.
Outcome & Key Results
Metric | Before | After |
---|---|---|
Monthly Website Visits | ~ 2,000 | ~ 15,000+ |
Conversion Rate | ~ 1.2% | ~ 3.5% |
Average Order Value | ₹1,800 | ₹2,500 |
Bounce Rate | ~45% | ~25% |
Customer Satisfaction | 4.0★ | 4.7★ |
Repeat Purchase Rate | ~5% | ~18% |
SEO / Organic Visibility | Low | Top 3 rankings |
Page Load Time | ~6s | ~2.5s |