Mukhi Dairy Farm – Pure, Organic Dairy & Agri Products

Crocleri

Summary - What Docsico Did:

  • Established Mukhi Dairy Farm as a trusted source for organic A2 cow ghee.
  • Designed a clean, user-friendly website optimized for mobile and desktop.
  • Highlighted product purity, traditional production methods, and health benefits.
  • Implemented e-commerce features like product filtering, secure checkout, and bulk ordering.
  • Optimized SEO and content to improve organic search visibility.
  • Integrated educational content on the benefits of A2 ghee.
  • Ensured fast loading times and cross-device compatibility.
  • Supported marketing efforts through seasonal campaigns and promotions.
  • Enhanced customer trust and engagement through transparent information and support features.

1. Understanding the Brand & Audience+

Goal: Position Mukhi Dairy Farm as a premium, organic A2 ghee brand.

What We Did: Researched market trends, competitor offerings, and customer preferences.

Result: Clear brand positioning and messaging strategy.

TSM

2. Strategic Website Planning+

Plannig

Goal: Create a seamless online shopping experience.

What We Did: Developed a sitemap with categories like "Shop by Size," "Bulk Orders," and "Health Benefits."

Result: Easy navigation and improved user experience.

3. Brand Identity & Visual Design+

Goal: Reflect the purity and tradition of Mukhi Dairy Farm.

What We Did: Designed a minimalist website with earthy tones and high-quality product images.

Result: Strong visual identity that resonates with health-conscious consumers.

Brand Identity

4. UX/UI & Shopping Experience +

UX/UI

Goal: Simplify the purchasing process.

What We Did: Implemented features like quick view, size filters, and a streamlined checkout process.

Result: Reduced cart abandonment and increased conversion rates.

5. Visual Content & Photography +

Goal: Showcase the product's quality and authenticity.

What We Did: Conducted photoshoots highlighting the ghee's texture, packaging, and production process.

Result: Engaging visuals that build trust and encourage purchases.

Photography

6. SEO & Content Optimization +

PPT Approval

Goal: Improve organic search rankings.

What We Did: Optimized product descriptions, meta tags, and incorporated keywords like "organic A2 ghee" and "traditional bilona method."

Result: Increased organic traffic and better search engine visibility.

7. E-Commerce Features & Setup+

Goal: Provide a secure and convenient shopping experience.

What We Did: Integrated secure payment gateways, bulk ordering options, and a user-friendly cart system.

Result: Enhanced customer confidence and satisfaction.

PPT Approval

8. Testing & Launch +

Goal: Ensure website works well for all users/devices and is launch-ready.

What We Did: Conducted thorough testing for responsiveness, load times, and functionality.

Result: Smooth launch with minimal issues.

9. Growth & Marketing Activation+

Goal: Drive traffic and increase sales.

What We Did: Ran targeted campaigns highlighting health benefits and seasonal promotions.

Result: Boosted engagement and repeat purchases.

Outcome & Key Results

Metric Before After
Monthly Website Visits ~ 2,000 ~ 15,000+
Conversion Rate ~ 1.2% ~ 3.5%
Average Order Value ₹1,800 ₹2,500
Bounce Rate ~45% ~25%
Customer Satisfaction 4.0★ 4.7★
Repeat Purchase Rate ~5% ~18%
SEO / Organic Visibility Low Top 3 rankings
Page Load Time ~6s ~2.5s