Meat Up on Its E-commerce Journey: Delivering Real Nutrition, Packed with Value

Meetup

Summary - What Docsico Did:

  • We partnered with Meat Up to scale their Amazon presence and highlight the brand as a trusted, nutritious, and affordable pet food brand.
  • The goal was to showcase Meat Up’s wide range of dog & cat nutrition products, optimize listings for discoverability, and build customer trust through education and credibility.
  • Our work included:
    • Brand positioning
    • Amazon storefront optimization
    • SEO & keyword optimization
    • A+ content design
    • Performance marketing campaigns
    • Customer engagement strategies
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  • Results: Higher brand visibility, improved conversions, and stronger customer loyalty in the highly competitive pet care category.

1.Research & Understanding the Brand+

Goal:Understand Meat Up’s positioning in the pet nutrition market.

What We Did:

  • Analyzed competitors (Pedigree, Drools, Whiskas).
  • Studied customer reviews to identify purchase triggers (nutrition value, pet taste preference, affordability).
  • Defined personas: first-time pet owners, budget-friendly buyers, and loyal repeat pet parents.

Result: A clear framework to showcase nutrition + affordability + pet-friendly taste.

Meat Up

2.Strategy & Planning+

Great_Customer_Service

Goal:Build a scalable Amazon growth plan for pet nutrition.

What We Did:

  • Identified hero products (dog food, biscuits, cat treats).
  • Created a funnel: awareness → product trial → repeat purchase → loyalty.
  • Structured seasonal discounts and bulk-buy offers.

Result: A roadmap to increase discoverability and drive conversions.

3.Visual Identity & Creative Design+

Goal:Present Meat Up as a fun, caring, and reliable pet brand.

What We Did:

  • Designed engaging pet-centric creatives with dogs & cats enjoying products.
  • Built A+ content with nutritional charts, feeding guides, and comparison tables.
  • Highlighted brand promises: “Vet Approved,” “Balanced Nutrition,” “Loved by Pets.”

Result: Improved customer engagement and brand recall.

Trademark

4.Amazon Storefront & Listings Optimization +

Improve discoverability and CTR

Goal:: Improve discoverability and CTR.

What We Did:

  • Optimized titles, descriptions, and bullet points with pet-care keywords.
  • Enhanced product listings with lifestyle images and infographics.
  • Created an Amazon Storefront showcasing all product categories with deals.

Result: Higher CTR, increased conversions, and stronger brand presence.

5.SEO & Content Marketing +

Goal:Strengthen organic visibility.

What We Did:

  • Researched keywords like “best dog food India,” “affordable pet food,” “cat treats online.”
  • Created content around feeding guides, nutrition tips, and pet health education.
  • Optimized backend keywords, meta descriptions, and alt tags.

Result: Steady growth in organic traffic and non-ad driven sales.

Improve discoverability and CTR

6.Performance Marketing & Campaigns +

Improve discoverability and CTR

Goal:Boost sales with targeted ads.

What We Did:

  • Ran Amazon PPC campaigns (Sponsored Products & Sponsored Brand ads).
  • Executed festive offers, bulk-buy campaigns, and lightning deals.
  • Deployed retargeting ads for returning buyers.

Result: Higher RoAS, festive sales spike, and more repeat customers.

7.Customer Education & Dentist Endorsements+

Nykaa

Goal:Build credibility with pet parents.

What We Did:

  • Developed educational content: “Why Pets Love Meat Up,” “Nutritional Benefits.”
  • Showcased positive reviews and real customer stories.
  • Highlighted transparent nutrition values and safety standards.

Result: Improved trust, stronger reviews, and higher repeat orders.

8.Performance & Testing+

Goal:Ensure better conversions and satisfaction.

What We Did:

  • A/B tested product images, ad creatives, and listing layouts.
  • Monitored ratings and returns to refine content.
  • Adjusted pricing and introduced bundle packs.

Result: Reduced bounce rates, improved star ratings, and higher conversion rates.

9.Growth & Ongoing Support+

Goal:Build long-term market leadership.

What We Did:

  • Provided monthly analytics reports with performance insights.
  • Recommended seasonal product pushes aligned with pet festivals and demand cycles.
  • Built retention funnels through remarketing and loyalty offers.

Result: Consistent sales growth and improved brand loyalty.

Outcome & Key Results

  • Amazon Growth: Increased sales, rankings, and CTR.
  • Brand Trust: Improved review quality, credibility, and customer confidence.
  • Sales Boost: Seasonal promotions and bulk offers drove higher conversions.
  • Customer Loyalty: Repeat orders grew steadily with retargeting campaigns.
  • Market Presence: Meat Up established itself as an affordable, trusted pet nutrition brand.